Fabletics in the news

Activewear fashion brand Fabletics has expanded its product line by launching a new denim collection.

Activewear brand Fabletics is expanding its physical retail footprint in Massachusetts with a new store opening at Wrentham Village Premium Outlets.

Fabletics utilized El Camino College's athletic facilities for a 12-hour August editorial photoshoot due to its location and campus aesthetics.

Fabletics is shifting its product strategy toward multi-functional, high-quality activewear that supports a growing consumer focus on recovery and personalized fitness.

Costco's June inventory updates include affordable Fabletics activewear, outdoor cooling equipment, and home decor.

Costco is selling Fabletics-branded bike shorts with side pockets and a high-rise fit for $12.99.

Fabletics is expanding its physical retail presence with a new store opening at Wrentham Village Premium Outlets in July.

Fabletics is expanding its wholesale and influencer strategy by becoming a key exhibitor and programme partner at the ISPO 2026 trade show in Amsterdam.

Fabletics is launching a new 2,800-square-foot store at Tanger Outlets Fort Worth with three days of promotional events and discounts.

Fabletics reached $1 billion in sales by using member data to expand into denim, scrubs, and swimwear despite a broader downturn in the apparel market.

Fabletics opened a new retail location at Tanger Outlets in Fort Worth with a weekend of high-discount promotions and customer giveaways.

Fabletics launched its largest swimwear collection to date in partnership with Lizzo's YITTY brand, focusing on inclusive sizing and versatile summer styles.

Fabletics launched a new line of denim designed to provide the comfort and flexibility of leggings without sacrificing the look of traditional jeans.

Fabletics has expanded its product line by launching its first denim collection focused on comfort and flexibility.

Fabletics is diversifying its product line by launching a high-quality denim collection designed for comfort and individual fit.

Fabletics is expanding into the denim market to capture shifting consumer preferences as the athleisure sector's growth rate begins to stabilize.

Fabletics is outperforming Lululemon by leveraging data-driven membership, expanding retail locations, and diversifying into medical scrubs while Lululemon struggles with quality control and leadership changes.