fifty-five in the news
Data marketing strategies consulting
Tamtam found 20 recent articles about fifty-five.
- IA, MMM, CTV: on a fait le point avec fifty-five et Jellyfish sur les dernières tendances
Generative AI and advanced data-driven tools are transforming advertising creativity, measurement, and media strategies, with CTV emerging as a key premium channel for brand building.
- Fifty-five makes three strategic London hires -
Fifty-five has appointed three new leaders in London to enhance its data marketing services ahead of 2025.
- Adtech : fifty-five signe avec Snowflake
fifty-five has partnered with Snowflake to enhance its data marketing services through a centralized platform.
- fifty-five intègre Snowflake AI Data Cloud dans les projets de ses clients
fifty-five partners with Snowflake to enhance data marketing capabilities for clients.
- fifty-five intègre Snowflake AI Data Cloud dans les projets de ses clients
fifty-five partners with Snowflake to enhance data-driven marketing solutions for clients.
- Fifty-five integrates Snowflake AI Data Cloud in customer projects -
Fifty-five integrates Snowflake AI Data Cloud to provide clients with a centralized, secure platform for enhanced data-driven marketing and campaign optimization.
- Google Meridian : un MMM pour les gouverner tous ?
Google's open-source Marketing Mix Modeling tool Meridian helps brands optimize multi-channel media investments amid declining cookie-based attribution.
- Meridian, le MMM et la fin des médias traditionnels ? Le retour d’expérience de Fifty-five
Fifty-five discusses the transformative impact of Google's Meridian on advertising measurement and budget optimization.
- Pierre Harand (Fifty-five) : 'Meridian démocratise la nouvelle génération de modèles de MMM'
Meridian is an open-source tool by Google that enhances Marketing Mix Modeling for better marketing performance analysis.
- Pierre Harand (Fifty-five) : "Meridian démocratise la nouvelle génération de modèles de MMM"
Meridian is an open-source, real-time Marketing Mix Modeling tool by Google that helps optimize marketing spend across channels, with early deployments by fifty-five showing 5-10% performance gains.
- Pierre Harand (fifty-five) et François Bracq (Google) : "L’IA générative n’opère pas par magie. Il ne suffit pas d’envoyer vos données en vrac et d’attendre une réponse pertinente.
Fifty-five and Google highlight how generative AI improves marketing data quality and ad creation, stressing the need for structured data, change management, and responsible AI use.
- Étude : comment réduire l’empreinte carbone des sites web des marques ?
Fifty-five's new study focuses on measuring and reducing the carbon footprint of brand websites and their measurement tools.
- «L'IA générative, faire de l’ordinaire de manière extraordinaire», Pierre Harand (Fifty-Five)
Generative AI offers transformative potential but requires careful understanding and responsible application.
- Orpi retient Fifty-five pour sa stratégie media digitale
Orpi partners with Fifty-five to enhance its digital media strategy for better performance and brand growth.
- Immobilier : Orpi choisit fifty-five pour sa stratégie Media Digital
Orpi partners with fifty-five to enhance its digital media strategy in a competitive real estate market.
- Fifty-five works with Bayer to take creative analytics to a new level
Fifty-five and Bayer are transforming marketing through advanced creative analytics and AI-driven insights.
- “C’est la fin du ‘gratuit gratuit’ !” détaille Jérôme Colin, de fifty-five
Digital services are ending free access, raising prices and adding ads to become profitable amid stricter data rules and changing advertising models.
- fifty-five Reveals Strategic Approach for Next-Gen MMM Transition
Fifty-five outlines a strategic four-step approach for businesses to implement Next-Gen Marketing Mix Modelling effectively.
- Le cabinet de conseil fifty-five renforce ses équipes de direction
Fifty-five strengthens its leadership with the hiring of two new directors for operations and media.
- «Les 5 ans en demi-teinte du RGPD», Guillaume Tollet (fifty-five)
The GDPR has improved data protection awareness but has not fully achieved its goals, particularly in fostering a competitive European data ecosystem.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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