Florette Holding in the news

Florette is launching a new summer campaign, '#SaladTok IRL', to capitalize on the maximalist salad trend and social media food discovery, supported by research showing consumer preference for multi-component salads.

Florette is launching a 'Summer of Salads' campaign featuring a #SaladTok IRL event to promote diverse salad creations and leverage social media trends.

Florette relaunched its vegetable soup range in France, replacing plastic bottles with Pure-Pak Sense cartons to enhance sustainability, visibility, and operational efficiency.

Florette is launching a major TV and Paris metro advertising campaign managed by the agency Mouton Noir.

Florette is launching a budget-friendly 'Essentials' salad range and a major brand refresh to maintain consumer demand amid rising grocery costs.

Florette's factory in L'Isle-sur-la-Sorgue has installed its own photovoltaic power plant to produce and consume its energy.

Florette is launching a major brand redesign and a new Asian-style salad kit to attract younger shoppers and drive category growth in UK retailers.

Florette is collaborating with GMSI 84 to implement automatic machinery and ergonomic workflows to reduce physical strain and improve safety at its L’Isle-sur-la-Sorgue salad factory.

Florette, a fresh salad producer, teased an April Fool's Day prank product: a face cream inspired by leafy greens, to be stocked in the chilled produce aisle.

Florette, a salad company, teased a salad-inspired face cream called HydroLeaf Miracle Moisturise, which was revealed to be an April Fool's joke.

Émile Ryckeboer, founder of Florette salads and pioneer of pre-packaged fresh vegetables, died at 92.

Didier Cornille, a major salad producer, is on trial for using illegal pesticides, claiming negligence despite his 25 million euro family holding supplying top brands.

Florette's fresh cut vegetables grew 13% last year, driven by innovation, sustainability efforts, and expanding product ranges like salads and sprouts.

Florette leads the French fresh salad market with a large production facility in Mâcon, expanding staff and focusing on sustainability efforts.

Immediate and Florette launched a multi-platform campaign across Good Food to promote Florette's fresh salad range and inspire elevated dishes.

Immediate and Florette launched a multi-platform campaign promoting fresh salads with recipes and tips across Good Food's media, targeting 12 million adults.

New self-service salad toppings and promotional discounts are being launched to capture the peak summer consumption season.

Florette runs a summer promotion offering daily cash prizes and holiday giveaways to engage shoppers and highlight its salad range.

Florette's summer promotion offers shoppers daily cash prizes and holiday trips, supported by travel expert Laura Hamilton's recipes and content.

Laura Hamilton leads Florette's 'Tasty Escapes' campaign offering daily cash prizes and holiday giveaways with fresh salad promotions.