Foot Locker EMEA in the news

Snoop Dogg is featured in a new ad campaign by Creature of London for Adidas' Space Diver, an exclusive product at Foot Locker.

Foot Locker EMEA launched a new campaign, 'Then. Now. Always.', highlighting its enduring role in sneaker culture's evolution across generations and communities.

Sales grew by 53.2% but margin pressure and EMEA challenges led to a reduced full-year outlook, with Foot Locker facing a difficult turnaround.

Foot Locker EMEA launched a new campaign, "Then. Now. Always.", to emphasize its enduring legacy and central role in sneaker culture's evolution across different eras and styles.

Dick's Sporting Goods lowered Foot Locker's full-year operating profit forecast to a loss of $40 million to $80 million due to widespread brand promotions and inventory issues, particularly in athletic footwear.

Dick’s Sporting Goods is restructuring Foot Locker through layoffs, corporate office consolidation, and inventory cleanup to improve 2026 profitability.

DICK’S Sporting Goods achieved record revenue while launching a massive operational turnaround of its newly acquired Foot Locker business through inventory resets and store redesigns.

Foot Locker has partnered with 72andSunny Amsterdam to lead its EMEA creative strategy and attract younger European consumers.

Foot Locker EMEA has hired 72andSunny Amsterdam as its lead creative agency to revamp its brand strategy for younger European consumers starting in 2026.

Foot Locker EMEA is partnering with agency 72andSunny to revitalize its brand image among Gen Z sneaker consumers through culture-driven marketing.

Foot Locker appointed 72andSunny Amsterdam as its EMEA agency to enhance brand appeal among young European consumers by focusing on sneaker culture and community engagement.

72andSunny Amsterdam has been appointed as the creative agency of record for Foot Locker EMEA to lead a brand revitalization targeting Gen Z consumers.

Foot Locker is launching a massive multi-day NBA All-Star activation in Los Angeles, featuring exclusive product releases, brand zones, and athlete appearances across various locations.

Dick's Sporting Goods' Executive Chairman Ed Stack expressed optimism about the Foot Locker acquisition, viewing it as a valuable "fixer upper" with significant growth potential, while also highlighting the success of Dick's House of Sport concept and its leadership strategies.

Matthew Barnes is appointed as the new President of Foot Locker International, responsible for Foot Locker's stores, eCommerce, and digital businesses across Europe, Asia, and Australia.

Matthew Barnes has been named International President of Foot Locker to lead growth across Europe, Asia, and Australia following the company's acquisition by Dick's.

Foot Locker reports a $401 million net loss and declining regional sales ahead of its acquisition by Dick’s Sporting Goods.

Foot Locker reported a quarterly net loss and a sales decline amid softer traffic and international weakness as it prepares to be acquired by DICK'S Sporting Goods.

Foot Locker Europe partnered with Jordan Brand to launch the exclusive "Royal Blue" Air Jordan 4RM through a "Fast Lane" campaign featuring bike crews in Paris.

Foot Locker is launching a new pan-European marketing campaign, "Summer Different," featuring local creatives and activations to celebrate sneaker culture.