General Optica in the news

General Optica launched the 'Visioncare' campaign, drawing parallels with skincare routines to advocate for regular eye examinations and offering free check-ups and discounts.

General Optica launches 'Visioncare' campaign, reframing eye exams as a preventative wellness routine inspired by skincare, offering free check-ups and lens discounts to promote ocular health.

General Optica launched a new campaign, "Visioncare," that uses cosmetic culture to promote eye health awareness and encourages annual eye check-ups.

General Optica appointed MONO as its creative agency for Spain and Portugal to bolster brand strategy and advertising for visual and auditory health.

General Optica selected Mono as its new creative agency for Spain and Portugal, aiming to enhance brand values, drive business growth through creative campaigns, and prioritize customer-centric communication for visual and auditory health solutions.

General Optica opened a new store in Barcelona, exceeding 40 establishments in Catalonia as part of its expansion strategy.

Fundación Barraquer and General Optica launched a national rounding-up campaign to provide visual health access to vulnerable people.

General Óptica is hiring in Madrid, seeking candidates with a service-oriented attitude and offering internal training for commercial roles.

General Optica launches 'Ver para leer' for Sant Jordi, combining a fanzine, reading recommendations, and coffee to highlight visual health's role in reading.

General Optica and the University of Alicante are conducting a study on the impact of digital devices on adolescent visual health.

General Optica and the University of Granada are collaborating to boost visual health research, focusing on optometric protocols and low vision.

General Optica is accused of exploiting a 93-year-old man by pressuring him into buying overpriced glasses and then refusing to cancel the purchase.

General Optica appointed Juan Antonio Franzi, former Commercial Director, as its new CEO, succeeding the retiring Jordi Fontcuberta Villà.

General Optica launched "Ojiplaticos", a humorous podcast hosted by Luis Piedrahita, to discuss visual health and customer experiences with expert advice.

General Optica in Aragonia expanded its store to over 200 square meters, adding new facilities for auditory and visual services, including a soundproofed audiometry room and a contact lens adaptation area.

General Optica and the Barraquer Foundation partner on social initiatives, including eye care for vulnerable communities and a "Rounding Up for Solidarity" campaign, raising 47,000 euros.

General Optica is preparing to gradually reopen all its stores following the end of the state of alarm, having maintained limited operations for emergencies during lockdown.

General Optica is implementing Wivi Visión's AI-powered software in select stores to assess and train visual dysfunctions.