Guerlain in the news

Cher ami agency developed a dedicated webpage and visuals for Guerlain's new 'L'Heure Bleue' fragrance.

Le Domaine Les Crayères in Reims is set to open a Guerlain spa and add seven new suites in 2027, enhancing its luxury offerings.

Guerlain's 'Women for Bees' program in the Nilgiris, India, empowers women through beekeeping training, promoting independence and ecological resilience while addressing environmental challenges.

Guerlain relaunches its classic L'Heure Bleue perfume in September 2026, updating its formula and packaging to appeal to both loyal customers and a new generation.

Guerlain's creative director Delphine Jelk reinterpreted the classic L'Heure Bleue perfume, incorporating modern ingredients and an exclusive iris tincture, and presenting it in a redesigned bottle with a full range of associated products.

Guerlain's Holiday 2026 collection features a collaboration with Kévin Germanier, integrating his beadwork into makeup and fragrance packaging, including an advent calendar and special editions of Rouge G and Météorites, with a focus on sparkle and luxury.

Guerlain launched L'Heure Bleue Eau de Parfum, a reinterpretation of a classic fragrance inspired by twilight, featuring a blend of floral and amber notes that has garnered strong positive reviews.

Guerlain, Gisou, Rag & Bone, and Jod are partnering with culinary brands and personalities to create immersive gourmet experiences for product launches and store openings in Paris.

Guerlain, Gisou, Rag & Bone, and Jod are collaborating with gourmet partners in Paris to launch new products and experiences, blending their brands with culinary arts.

Monica Bellucci, the Italian actress, reveals her enduring loyalty to Guerlain's classic Shalimar fragrance, highlighting its timeless appeal and unique scent profile.

During Paris Fashion Week, multiple beauty brands are hosting pop-up events across Paris, offering immersive experiences and product launches, with Guerlain launching a new fragrance at a themed cafe.

Guerlain created an immersive outdoor advertising experience in Madrid's Plaza del Callao for its L'HEURE BLEUE fragrance, combining a physical kiosk with large digital screens and interactive elements.

LVMH is hosting its 'Journées Particulières' event from October 16-18, 2026, offering public access to 46 of its luxury Maisons, including Guerlain, Louis Vuitton, and Dior, across multiple countries.

Guerlain's "L'Heure des Possibles" exhibition explores the transitional blue hour through art and olfaction, anticipating a new perfume launch in 2026.

Guerlain partners with Maurice Sfez Café for a pop-up experience at its Champs-Élysées flagship, promoting a new fragrance through an immersive themed menu during Paris Fashion Week.

Guerlain is launching a 500 m² spa with custom wellness treatments on Orient Express's new luxury sailing yacht, the Corinthian, in 2026.

Romy Schneider, like Marilyn Monroe, wore Chanel N&deg5 for years, partly out of respect for Coco Chanel, who helped her transform her image.

Guerlain is opening its 68 Champs-Élysées location for the Journées Particulières 2026, offering visitors a behind-the-scenes look at its perfume creation and traditional craftsmanship.

Guerlain is opening its private archive, La Réserve des Sublimes, to the public for the first time during the LVMH Journées Particulières in October 2026.

Guerlain's historic Champs-Élysées boutique will open its doors for the 'Journées Particulières' in October 2026, offering visitors a deep dive into its perfume-making heritage and craftsmanship.