Gusto in the news

Studio Designer now integrates Gusto payroll for seamless access and automatic syncing of payroll data, simplifying accounting for design firms.

Gusto's purchase of Guideline highlights fintech-driven shifts in the 401(k) industry, focusing on streamlined, payroll-integrated solutions challenging legacy providers.

Gusto is planning a major hiring expansion following a strategic acquisition to enter a new market segment.

Small business technology updates include Gusto's new AI payroll assistant, Zoom's automated productivity suite, and critical FBI warnings regarding Microsoft 365 security.

Gusto launched an AI teammate called Cofounder to automate payroll, compliance tasks, and operational workflows for small business owners via natural language interfaces.

Small business hiring is rebounding as firms capitalize on a better talent pool and favorable economic conditions.

Small businesses added 83,900 jobs in May 2026, signaling broad economic momentum and a fourth consecutive month of hiring growth across nearly all sectors.

Gusto introduced an AI-powered assistant named Cofounder to automate payroll, compliance, and administrative tasks for small business owners through natural language commands.

Gusto released a new AI assistant called Cofounder that automates payroll, reporting, and customer communications using existing business data.

This comparison evaluates ADP, Gusto, and Check to help platforms choose an embedded payroll partner based on technical lift and compliance needs.

Gusto has surpassed $1 billion in annual revenue while scaling its payroll and HR platform to serve over 500,000 small business customers.

Gusto reached $1 billion in annual revenue and achieved positive cash flow, positioning the small-business payroll provider for a potential future IPO.

CEO Josh Reeves reports reaching $1 billion in revenue while expanding into compliance and retirement services to capitalize on a surge in new small businesses.

Several RIAs and retirement plan providers, including Lido, Vestwell, MAI Capital, and Mercer, made acquisitions to expand assets and client bases in 2025.

Gusto's Payroll Bridge integrates credit into its payroll platform to help SMBs manage cash flow and pay employees on time, offering flexible, transparent financing.

Gusto partners with SymphonyAI to enhance financial crime protection and risk management for its small business clients, expanding beyond payroll services.

Gusto is awarding $325,000 to small business owners across the U.S. to honor their leadership and community impact.

Gusto is offering cash, advertising, and free payroll services to small business award winners nationwide.

The Gusto Impact Awards honor small businesses across five U.S. regions with $325,000 in prizes to recognize their economic and community contributions.