HARIBO International in the news

Haribo introduces vegan and innovative sour gummy exclusives in Asia Pacific travel retail, focusing on Gen Z and expanding regional distribution.

Haribo is launching three innovative gummy candy packs with bold flavors and new textures at IAADFS, targeting travel retail and younger consumers.

Haribo introduced two new travel retail exclusive gummy packs inspired by European landmarks and consumer feedback, launching globally in April 2025 with award-winning products and a focus on innovation.

Haribo successfully tripled its US sales in a decade through product diversification, local manufacturing, and new retail stores.

A rheingold Institut study finds HARIBO Goldbears are an ideal German souvenir, embodying a joyful and open Germany and fostering connection.

A rheingold Institute study highlights HARIBO Goldbears as an ideal German gift, acting as a cultural ambassador by embodying "Made in Germany" quality and promoting shared experiences.

A study by the rheingold Institute highlights HARIBO Goldbears as an ideal German gift due to their brand recognition, perceived quality, and ability to foster social connection.

Haribo is launching Crazy Skeletons, a new sweet-and-sour gummy candy, in the U.S. for Halloween.

Haribo is launching 'Crazy Skeletons', a sweet-and-sour gummy in skeleton shapes with mixed fruit flavors, in the U.S. for Halloween.

Haribo is launching "Crazy Skeletons" sweet-and-sour gummies in the U.S. for Halloween, featuring new flavor combinations.

CNN's Anna Stewart visited HARIBO's headquarters to observe how the company competes in the confectionery market.

HARIBO grew into a leading global sweets brand by focusing on local markets and using a decentralized production strategy.

Haribo is sponsoring the TR Consumer Forum to highlight its customer-centric approach in travel retail, focusing on consumer insights, product innovation like "My Citytrip", and engaging experiences.

Haribo is re-releasing limited-edition Tropical Goldbears and Twin Snakes candies across major U.S. retailers.

Haribo has brought back its limited-edition Twin Snakes Tropical and Goldbears Tropical gummy candies for the summer.

Haribo is expanding its U.S. product lineup this fall by introducing Balla Bites, a multi-flavored and textured candy known internationally as Pico-Balla.

Haribo maintains global leadership in gummy confectionery through focused innovation, catering to adult consumers, and localized expansion, while addressing the growing demand for healthier options.

Haribo reorganizes its communication strategy with Christian Bahlmann handling international efforts and Burkhard Zyber focusing on German corporate messaging, emphasizing sustainability and the 100-year anniversary.

HARIBO and JENNIE launched a limited-edition Ruby Hearts gummy candy inspired by JENNIE's album, available exclusively at Target.

Haribo is launching its first immersive Haribo Happy World attraction in Dubai Festival City in 2025, featuring interactive exhibits, retail, and family-friendly experiences.