Hasbro in the news

Hasbro is expanding its global location-based entertainment with a new Peppa Pig Play Cafe in China and a Transformers Mission Energon attraction in Brazil, along with several other themed experiences worldwide.

Employees at Wizards of the Coast, working on Dungeons & Dragons, Magic: The Gathering, and Duel Masters, are forming a union to demand better working conditions and asking Hasbro for voluntary recognition by October 13.

Hasbro has obtained the master toy license for 'Messi and the Giants', an animated series premiering in summer 2027 on Disney+.

Hasbro is releasing a new Star Wars: The Black Series Luke Skywalker X-Wing pilot figure with pre-orders starting October 15.

Hasbro's stock is declining due to broader market concerns about rising interest rates affecting consumer spending, despite the underlying strength of its Wizards of the Coast unit.

Hasbro announced a second wave of Street Fighter movie action figures, including Guile and Blanka, which will be available exclusively at Walmart for preorder on October 8th.

Hasbro launched new Spidey and His Amazing Friends SuperRollers toys, including individual figures, an action hero pack, and a Web-City Playset, for young fans of the Disney series.

Hasbro is projected to report increased profits for Q3 2026, driven by strong performance in its gaming and intellectual property segments, leading to significant stock growth and a "Strong Buy" analyst rating.

Hasbro introduces a new Galactic Marine figure to its Star Wars: The Black Series, available for pre-order on October 15, 2026.

Hasbro announced a Star Wars: The Vintage Collection Lothal Rebels 3-Pack for pre-order on October 7, featuring characters from Star Wars: Rebels.

Hasbro has re-released a football-themed edition of "Guess Who?" and a series of NFL-themed "Bop It!" games.

Hasbro's stock is trading at USD 89.54 ahead of its Q3 earnings report on October 20, after Q2 revenue grew 16.2 percent, largely due to Wizards of the Coast, with analysts setting an average target of USD 109.50.

Hasbro has released an Amazon-exclusive Star Wars Black Series 2-pack featuring The Mandalorian, a Mercenary Guard Droid, and a STAP speeder for $84.99.

Hasbro is poised to exceed earnings estimates again, driven by its consistent track record of positive surprises and strong financial indicators.

Hasbro revealed new Star Wars Black Series and Vintage Collection action figures, including characters from various eras of the saga, with pre-orders starting in October 2026 for 2027 releases.

Hasbro announced new Star Wars Black Series and Vintage Collection figures for 2027, coinciding with the release of the LEGO UCS Executor Super Star Destroyer and new Star Wars books.

Hasbro announced a new line of Star Wars Black Series and Vintage Collection action figures featuring characters like Queen Amidala, Anakin Skywalker, Luke Skywalker, C-3PO, and R2-D2, with pre-orders beginning in October 2026 and availability in Spring 2027.

Hasbro launched a collector pack of five 3.2-inch Furby retro keychain figures, reinterpreting early colorways for display or as bag charms.

Hasbro has launched a new collection of Doctor Doom toys, including role-play items and action figures, all featuring a green glow theme, ahead of the Avengers: Doomsday movie release.

Bradley Cooper will play Duke in the new 'G.I. Joe' movie, based on the toy line.