Incubeta in the news

Incubeta's global workforce has decreased by 14.1% from 1,011 employees in 2023 to 868 in 2026.

Incubeta announced key leadership changes including Amy Crowther's promotion to CEO Americas, Ed Flower joining as Group Chief Commercial Officer, and Lani Cummins's elevation to CEO, APAC.

Marketing leaders must integrate GEO and AEO strategies while leveraging structured data and video content to remain visible in an AI-driven search economy.

Incubeta emphasizes using AI for strategic growth in marketing, offering tools for audience simulation, content optimization for discoverability, and performance analytics to understand "why" results occurred.

Marketing leaders are increasing budgets despite admitting that nearly half of their current spending fails to deliver full value due to measurement and AI integration gaps.

Jack Murray from Incubeta was named one of PMW’s 30 under 30 award winners for 2026.

Incubeta has appointed Adam Woods as its first global chief product officer to integrate AI-driven marketing technologies and streamline global product strategy.

Incubeta hired Adam Woods as Global Chief Product Officer to oversee its AI-driven product suite and integrate global marketing technologies.

M&S and Incubeta successfully transitioned to a demand-led growth model by aligning marketing with finance and leveraging AI to react instantly to consumer trends.

Incubeta Africa highlights that local brands must move beyond basic digital automation toward scientific measurement and long-term customer acquisition to maintain growth through 2026.

Amy Crowther has been named President of Americas as part of a planned leadership succession to become CEO in 2026.

Incubeta has been appointed by organic veg box company Riverford to lead its data analytics strategy and GA4 implementation to fuel digital growth.

Wilkin & Sons partnered with Incubeta for integrated marketing to boost Tiptree's brand awareness and market presence.

Digital agency Incubeta has acquired AI and data consultancy RocketSource to automate its back-office data analysis and modernize its agency business model.

AI-powered Seamless Search is now available on Google Cloud Marketplace to optimize paid and organic search synergy and ROI.

Incubeta appointed Jaco Lintvelt, a former Google and Dentsu executive, as the Managing Director of its African operations to lead data-driven marketing growth.

Jacques van Niekerk has been named the new Global CEO of Incubeta to lead its digital marketing and data-driven consultancy operations.

Carlyle has acquired a majority stake in London-based digital marketing agency Incubeta to fuel its international expansion.