JTI in the news

JTI launched the Ploom Aura heated tobacco device exclusively in Japan travel retail with a focus on flavor, design, and consumer experience across major airports.

JTI invests heavily in sustainable production and training in Rhineland-Palatinate, supported by government initiatives to boost innovation and competitiveness.

Japan Tobacco International is expanding its low-cost cigarette brands in the US and globally, focusing on traditional cigarettes over smoke-free alternatives amid rising demand for cheaper tobacco products.

Reform party's conference was sponsored by a crypto firm with unclear ownership and JTI, criticized for its Russian operations, amid Farage's pro-crypto and controversial Russia stance.

JTI is a major global tobacco company with a strong presence in Austria, focusing on responsible product use amid changing societal attitudes towards health.

Sweden's success in reducing smoking through nicotine pouches has led JTI to expand its Nordic Spirit brand into high-growth markets like the Philippines, targeting smokers seeking less harmful alternatives.

Renaldas Vaisbrodas has been appointed to lead communication and political affairs at JTI Switzerland, bringing extensive political and corporate experience.

JTI introduced the Ploom AURA heated tobacco device in Romania, focusing on authentic flavor, design, and consumer lifestyle needs.

In Austria, tobacconists earned 3.9 billion euros from tobacco sales in 2025 despite a 4.3% drop in cigarette sales, with recent price hikes driven by increased tobacco taxes.

A JTI undercover operation in Wolverhampton uncovered widespread illicit tobacco and vape sales at prices far below legal products, highlighting a growing black market problem.

JTI is lobbying to lower tobacco taxes in the Philippines, but evidence shows higher taxes reduce smoking and increase revenues, while illicit trade is driven by enforcement issues, not tax rates.

JTI warns that a new tobacco control bill could cause job losses and boost illicit trade, urging proper enforcement of current laws first.

JTI introduced the Ploom Aura heated tobacco device exclusively in Japan travel retail with a major airport campaign and dedicated lounges.

Japan Tobacco International is expanding its presence in the U.S. discount cigarette market, expecting cheaper brands to grow to over 40% market share by 2027.

Cigarette prices in Austria are rising due to increased tobacco taxes, with JTI and Philip Morris adjusting prices accordingly and the tobacco monopoly expanding to new products.

JTI Germany appoints Steffen Hinsch as Sales Director and Christopher Metten as Legal Director, continuing strategic growth and legal support in tobacco product innovation.

JTI Philippines was named the No. 1 Top Employer in 2026 for its outstanding HR practices, inclusive policies, and employee development.

JTI introduces 'Ploom Aura' in Switzerland to compete with Iqos, highlighting Swiss production and investing heavily in reduced-risk tobacco products.

JTI is expanding distribution of its improved Ploom tobacco heater across Germany beyond initial limited regions.

JTI is building a new EUR 300 million factory in Romania powered by renewable energy.