Kantar Consulting in the news

Kantar's Blueprint Diagnostic Solution uses combined data insights to create actionable brand growth roadmaps and organizational strategies for sustainable marketing success.

Paul Zwillenberg becomes CEO of Kantar, leading the marketing data and analytics firm through strategic transitions and AI-driven growth.

Kantar offers comprehensive sustainability consulting solutions that measure brand sustainability perceptions, DEI, sector insights, and innovation to help brands build equity and lead in sustainability.

Lloyd Burdett and Allan Solomon join Kantar Consulting to strengthen advisory services in brand strategy and commercial growth amid market challenges.

Consultancy services help brands integrate sustainability and inclusion into marketing strategies using data-driven insights and segmentation.

Kantar appointed Jeremy Coen and Aaron Smith to senior North American roles to enhance its brand performance and strategic consulting services.

Kantar Consulting has made senior hires to enhance its brand strategy and commercial growth capabilities amid global market challenges.

Kantar strengthens its consulting team with senior hires Burdett and Solomon to enhance brand and commercial strategy services amid economic challenges.

Jeff Greenspoon, formerly of dentsu, is named CEO of Kantar Americas to lead marketing data and analytics growth and client partnerships.

Kantar's Consulting Practice offers a data-driven brand growth framework and diagnostic solution that creates actionable roadmaps for sustainable brand growth through collaborative client engagement.

42% of Australians are avoiding US goods due to tariffs and economic pressures, shifting towards local products and cutting discretionary spending.

Kantar's Worldpanel delivers comprehensive consumer behavior insights and predictive analytics across multiple sectors to help brands identify growth opportunities and optimize strategies.

Kantar's Blueprint Diagnostic Solution uses combined data insights to create actionable brand growth roadmaps, helping organizations implement and sustain marketing and organizational strategies for growth.

Kantar's Worldpanel uses extensive consumer data to help brands understand shopper behavior and identify growth opportunities.

Strategic consulting services help brands grow by optimizing commercial performance and leveraging consumer and shopper analytics.

Kantar offers a wide range of webinars on marketing trends, consumer insights, and brand growth from 2023 to 2025.

WPP formed Kantar Consulting by merging four units to offer integrated sales and marketing consulting services to major global brands.

Kantar's CHRO Narelle Burke discusses strategies for fostering inclusive, diverse workplaces and advancing women leaders, emphasizing data-driven, business-aligned HR leadership and AI's role in reducing bias.

Kantar's study shows marketers recognize GenAI's transformative potential but feel unprepared due to training gaps and costs, urging focused adoption strategies.