Kantar in the news
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Tamtam found 13 recent articles about Kantar.
- Kantar's Anand Parameswaran on premiumisation, search and festive growth
Kantar's Anand Parameswaran discussed evolving consumer demand, premiumisation, search behavior, and effective marketing strategies for India's festive season at the Festive Marketing Camp 2026.
- More than conversion: what retail media and social commerce can really do for growth
Retail media and social commerce are powerful tools for conversion and brand building, with AI emerging as a critical factor in consumer discovery, urging integrated marketing strategies for long-term growth.
- NeuroRester Announces 75% Sleep Efficiency Boost in Latest Kantar Study
NeuroRester's new wearable device significantly improved sleep efficiency and quality for users with sleep difficulties, according to a Kantar study.
- TikTok is China’s strongest global brand, Kantar finds
TikTok is China's top global brand, according to Kantar.
- WPP poised for £1bn boost from Kantar sale as it eyes FTSE return
WPP is selling Kantar, its data business, for an estimated £1bn as it divests non-core assets.
- Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
Kantar's report emphasizes the need for creator marketing effectiveness, warning against vanity metrics and advocating for strategic partnerships and direct brand mentions.
- Emotions sell better than promotions: Kantar BrandZ 2026 explains why emotional marketing delivers better results
Kantar's BrandZ 2026 report highlights that emotional marketing, rather than functional attributes, is the primary driver of brand growth, loyalty, and financial value, a trend accelerated by AI.
- Kantar UK Number of Employees 2026 | Employee Count & Headcount Data
Kantar UK's global employee count is projected to be 10,255 by March 2026, marking a 1.1% increase since 2023.
- Daily Research News Online no. 40054 - Kantar Veteran Joins Ipsos to Lead BHT Innovation
Ipsos appointed Kantar veteran Jorge Alagón as Chief Innovation Officer for its Brand Health Tracking business, focusing on advanced analytics and AI innovation.
- Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things
Kantar's Alvin Bowles argues that CMOs misinterpret impression stacking for true impact, urging a shift to outcome-based planning and platform-specific creative.
- Fewer than one in 15 pieces of creator content delivers both audience engagement and ROI
A Kantar study reveals that most creator content fails to deliver both audience engagement and brand-building ROI, urging marketers to rethink their influencer strategies.
- Kantar CEO Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’
Paul Zwillenberg, Kantar's new CEO, outlines his strategy to renew the company by focusing on human-centric data, intellectual property, and strategic brand building in an AI-driven world.
- Consumers keen on direct purchasing via AI platforms, Kantar claims
Kantar's survey indicates that one-third of online shoppers are keen on direct AI platform purchases, even as AI platforms like ChatGPT scale back their e-commerce initiatives due to low user engagement.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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