Launchmetrics in the news

The 2026 Golden Globes saw strong social media engagement for luxury brands, led by Chanel and stars like Selena Gomez and Hudson Williams, with women dominating red carpet influence.

Launchmetrics finds that the Media Voice remains central to fashion brand impact, evolving across digital and social platforms to dominate major fashion events and news.

Launchmetrics study reveals that media outlets remain the dominant and evolving force in shaping fashion brand performance, especially through social media platforms like Instagram and TikTok.

In 2025, luxury fashion brands saw major media impact from creative director changes and celebrity ambassadors, with Instagram leading media channels and TikTok rapidly growing.

Haircare has overtaken makeup as the fastest-growing category in luxury beauty based on Launchmetrics' MIV index.

Paris Fashion Week nearly matched Cannes Film Festival in media impact value, driven by new creative leads and celebrity engagement.

Launchmetrics' report reveals retailers as strategic partners driving over $1.1B in brand impact via AI-measured insights, with Sephora and Amazon Beauty leading growth in retail partnerships.

Launchmetrics' report reveals how retailers are key strategic partners driving over $1.1B in brand impact through AI-measured collaborations in Fashion, Lifestyle, and Beauty sectors.

Launchmetrics' report reveals retailers as key strategic partners driving over $1.1B in brand impact through AI-measured collaborations in Fashion, Lifestyle, and Beauty sectors.

Launchmetrics' report reveals retailers as key strategic partners driving over $1.1B in brand impact in 2025, urging brands to optimize retail collaborations for growth.

Retailers like Sephora and Walmart are key strategic partners for fashion and beauty brands, generating over $1.1 billion in media impact value in early 2025 and driving significant brand growth through diverse channels.

Banijay Branded Entertainment partnered with Launchmetrics and Ima to boost its production, marketing, and measurement services.

Launchmetrics revolutionized Fashion Week by digitizing event management and using AI to measure media impact and social engagement.

Launchmetrics launches AI-driven tools to measure brand perception by analyzing emotional and contextual online data alongside traditional visibility metrics.

Launchmetrics launched AI-driven tools that analyze brand perception by combining emotional and contextual insights with traditional visibility metrics.

Alison Bringé of Launchmetrics highlights the shift in luxury from products to experiences and the importance of strategic foresight and multitasking in her marketing role.

The 2025 Wimbledon Championships saw a $1.1 billion media impact, with Ralph Lauren, Jannik Sinner, and Rolex leading brand visibility and value.

Measuring brand ambassador success now requires cultural authenticity and AI-driven insights beyond traditional metrics like celebrity status or follower counts.

The 2025 Cannes Film Festival generated $1.1 billion in media impact, led by traditional media and luxury brands, with strategic celebrity and cross-channel marketing driving success.

Brand ambassadorship now prioritizes authentic, value-aligned partnerships and community engagement over traditional celebrity reach, with AI enhancing impact measurement.