Lidl International in the news

Lidl GB's plant-based product sales have surged 694% in five years, driven by whole-food plant proteins, with plans to increase plant-based protein sales to 25% by 2030.

Lidl GB launches the 'Live Well' logo to help customers identify own-label products that meet health and sustainability standards aligned with the Planetary Health Diet.

Lidl Germany now displays Stiftung Warentest quality ratings on electronic shelf labels to boost trust and transparency in its private label products.

Lidl GB launches a self-scanning feature in its Lidl Plus app to enhance in-store shopping convenience and speed.

Lidl has initiated an international campaign to establish Crivit as an independent sports brand.

CRIVIT launched an international campaign promoting accessible, joyful exercise as an independent brand within Lidl's omnichannel retail presence.

Lidl Ireland boosted its investment in Irish suppliers to €1.67 billion in 2024, expanding local and export sales while supporting small businesses and planning store growth.

Lidl Ireland increased its local supplier spend to €1.67bn in 2024, expanding key partnerships and boosting exports while supporting small Irish producers.

Robin Ruschke will lead Lidl's marketing department from March 2025, succeeding Peter de Roos, after a career at Sixt and Audi.

Robin Ruschke takes over marketing leadership at Lidl International, replacing Peter de Roos, while Alexander Lafery becomes Lidl Germany's marketing chief.

Lidl partners with WWF to boost healthy, sustainable food options by 2030, increasing plant-based and whole grain products and promoting transparency.

Lidl plans to boost plant-based food sales by 20% by 2030 through sustainable product expansion and WWF partnership.

Lidl Plus loyalty app has grown to 100 million users in Europe, enabling personalized marketing and strengthening customer engagement.

Lidl UK's sales hit a record 1 billion pounds before Christmas, boosted by holiday food demand and nearly 2 million new customers.

Uefa named Lidl and Swissquote as official sponsors for the 2025 Women’s Euro, with both companies engaging in promotional activities and branding.

Lidl has strengthened its customer division by adding automotive marketing expert Robin Ruschke to its international management team.

Lidl International deploys a new AI-powered customer service assistant based on Aleph Alpha's language model to improve support efficiency across several countries.

Lidl is rapidly expanding in Italy with plans for 40 new stores soon and 400 more in the coming years, boosting revenue by 7%.

Lidl plans to reach net-zero emissions by 2050 through significant reductions in operational and supply chain emissions, collaborating with suppliers and adopting sustainable practices.

Lidl plans to reach net-zero emissions by 2050 with ambitious targets to cut emissions across its operations and supply chain, emphasizing supplier collaboration and sustainable practices.