Lids in the news

Crep Protect and LIDS launched a Headwear Protector Spray that shields hats from water and stains for six weeks, sold exclusively at LIDS stores.

Ames Watson revitalized Lids by increasing exclusivity, expanding customization, growing store count, and partnering with Fanatics to enhance both online and in-store experiences.

Lids improved HVAC system monitoring and reduced costs by adopting Impact Service Group's AI-enabled Nebula platform.

Lids' 2025 holiday campaign 'ALL CAPS' stars Stephen A. Smith and features diverse cultural voices to promote its seasonal sports merchandise.

Lids' 2025 holiday campaign 'ALL CAPS' stars Stephen A. Smith and cultural icons to celebrate fandom and promote licensed sports merchandise.

Lids' 'All Caps' holiday campaign uses Stephen A. Smith and celebrities to promote exclusive licensed sports headwear and apparel with authentic fan energy.

Stephen A. Smith leads Lids' 'All Caps' campaign featuring WWE stars Dom Mysterio and Liv Morgan, promoting sports headwear and apparel.

Over 1,000 Troy Elementary students received new shoes, hats, and bags through a community event by the Lids Foundation and Shoes That Fit, supported by Troy football.

Troy Football team, with support from the Lids Foundation and Shoes That Fit, donated shoes and hats to children at Troy Elementary School as part of their community service efforts.

Over 1,000 Troy Elementary students received new shoes and hats through a Shoes That Fit and Lids Foundation partnership, supported by the Troy Football Team.

Troy University football teamed with Shoes That Fit and the LIDS Foundation to donate shoes and hats to over 1,000 local elementary students.

Chase B and Lids release a premium MLB 'Tweed' hat collection featuring luxury materials and designs for nine teams, launching October 2025.

Ames Watson is applying its successful Lids turnaround strategy to revitalize Claire’s by updating merchandise, enhancing in-store experiences, and engaging customers through community-driven marketing.

Ames Watson, owner of Lids, acquired Claire’s in bankruptcy and aims to revitalize it with a long-term, employee-focused strategy.

Lids co-founder Glenn Campbell launched Make My Cap, a custom headwear platform targeting young consumers' demand for personalized products and shopping experiences.

Sport Clips Haircuts and Lids launched a transparent 'Clear Hat' to let men show off their fresh haircuts and hats simultaneously, supported by a National Hat Day campaign and cross-promotions.

NBA and Lids are launching a large NBA Store at Universal CityWalk Hollywood, marking the NBA's first West Coast retail location managed by Lids.

Kevin Patel leveraged his Purdue Polytechnic education and internship success to secure a full-time BI developer role at Lids.

Lids is selling Travis Kelce's official Super Bowl LIX jersey at 45% off for $82, available in multiple sizes.

Lids unified its multi-brand ecommerce on Shopify with Arctic Grey, boosting conversions by up to 120% and integrating online and physical retail.