Longchamp in the news

Korean star Jung So-min has been named the new ambassador for the luxury brand Longchamp.

Alexa Chung wore Longchamp's Le Smart XS Bucket Bag in Paris, highlighting its versatility for various outfits and occasions.

[Ai]magination, an AI studio, collaborates with diverse international brands like Longchamp, Milleis, and Muze Tequila to enhance content creation and production efficiency while preserving brand identity.

Longchamp is showcasing its Winter 2026 collection, featuring new bags and a collaboration with French artist Caroline H#233lain, at a pop-up in The Gardens Mall, Kuala Lumpur.

Longchamp introduces a new minimalist and graphically focused Winter 2026 advertising campaign for its Épure bag collection, highlighting Russian leather through an editorial gallery concept.

Longchamp introduces new bag lines, Mango launches a premium collection, Renault displays art cars, Fred celebrates a bracelet anniversary, and Biodance expands its skincare offerings.

Longchamp appointed South Korean actress Jung So-min as its new local ambassador, citing her independent spirit and positive energy as aligning with the brand's values.

This article highlights Longchamp's Fall/Winter 2026 eyewear collection, available on Eyeconic.com, as a key accessory for elevating one's wardrobe.

Longchamp launched its Winter '26 collection, including the Smart Bucket Bag, at the Villa Savoye, showcasing items in a "room tour" format.

Longchamp introduces a new customizable bi-material mini handbag from its Replay collection for autumn, featuring interchangeable handles and a versatile nude shade.

Longchamp's Winter '26 collection campaign, set at Villa Savoye, harmonizes modernist architecture with fluid fashion, emphasizing elegance, movement, and the integration of leather goods within a comprehensive wardrobe.

Longchamp unveils two new natural-toned colors, lichen and pecan, for its Le Foulonné bag, showcased in a campaign at the architecturally strict Villa Savoye to emphasize the leather's suppleness.

Longchamp's Winter 26 style guide uses the Villa Savoye to showcase four looks built around a single bag, promoting versatile and reasoned wardrobe choices.

Longchamp's Winter '26 collection, showcased at Villa Savoye, explores the contrast between suede and smooth leather in both ready-to-wear and handbags.

Longchamp launched its Winter 26 collection at the Villa Savoye, integrating the historic architecture with the fashion pieces through a collaboration between a photographer and a set designer.

Longchamp unveiled its Winter '26 collection at Le Corbusier's Villa Savoye, using the modernist architecture to frame the designs.

Longchamp's 33-year-old Le Pliage bag remains highly popular among international tourists in Paris, who buy it for its French origin rather than its trendiness.

Longchamp launched its first free Art Festival in Paris, featuring various international artists and art forms, emphasizing movement and accessibility.