Lotame in the news

The 2026 FIFA World Cup's expanded format offers massive marketing opportunities through data-driven segmentation, omnichannel strategies, and localized activations across three host countries.

Onetag partners with Lotame to enhance its platform with Lotame's cookieless audience data for improved programmatic media targeting and activation.

Lotame Curation shifts audience targeting to supply-side private marketplaces to overcome addressability and cookie challenges, improving campaign performance.

Publicis Groupe acquired Lotame to boost its AI-driven identity and data capabilities, expanding its global reach and enhancing personalized marketing.

Internal politics, legacy systems, and unclear data ownership block enterprises from effectively leveraging first-party data despite technological capabilities.

Publicis' acquisition of Lotame enhances its global data distribution capabilities, crucial for scaling programmatic marketing across platforms.

Agency holding companies Publicis and WPP acquired data collaboration platforms Lotame and InfoSum, reflecting evolving privacy-safe marketing tech amid challenges in scalability and trust.

Publicis acquired Lotame to expand its digital identity capabilities and strengthen its data-driven marketing leadership globally.

Publicis Groupe uses advanced AI to analyze detailed personal data from billions of internet users for targeted advertising, raising significant privacy concerns.

Publicis Groupe's acquisition of Lotame significantly expands its data reach, intensifying competition in data-driven advertising amid regulatory and market challenges.

Publicis Groupe is acquiring Lotame to expand its global data profiles and enhance personalized marketing reach to over 90% of internet users worldwide.

Publicis Groupe is acquiring Lotame to strengthen its AI-powered identity-driven marketing capabilities and personalized consumer targeting.

Publicis Groupe is acquiring Lotame to strengthen its global data identity solutions and enhance personalized marketing capabilities amid evolving privacy challenges.

Publicis Groupe acquired Lotame to boost its identity-driven marketing reach and capabilities, integrating Lotame's data into its Epsilon unit to target 91% of adult internet users globally.

Publicis acquired Lotame to boost its global data and AI capabilities, expanding consumer profiles and enhancing programmatic and CTV targeting.

Publicis's acquisition of Lotame marks a pivotal shift in digital advertising towards identity ownership and data control amid privacy challenges and industry consolidation.

Publicis Groupe is acquiring Lotame to enhance its global data identity solutions and expand personalized marketing reach to over 90% of internet users worldwide.

Publicis Groupe acquired Lotame to boost its data-driven marketing reach, enabling personalized messaging to 91% of adult internet users globally.

MNTN sold Ryan Reynolds’ agency, Publicis acquired Lotame, and Telegraph Media Group partnered with Scope3 for carbon reporting.

Publicis Groupe acquires Lotame to boost its identity data capabilities, expanding reach to 91% of adult internet users and reinforcing its AI-driven marketing leadership.