M Publicité in the news
Advertising sales across media
Tamtam found 20 recent articles about M Publicité.
- Le Monde et M Publicité publient un supplément sur la « Génération Snapchat »
Le Monde and M Publicité will publish a Snapchat-focused supplement and implement a multi-channel campaign, including meetings with media agencies.
- M Publicité devient la régie digitale de la plateforme de Radio France
M Publicité will manage the digital advertising spaces for Radio France's platform for the next four years after winning a tender.
- Elisabeth Cialdella (M Publicité) : « Dans un paysage média fragmenté, notre rôle est aussi de simplifier les parcours des marques et renouveler leurs narratifs »
M Publicité, adapting to a fragmented media landscape, innovates advertising approaches by integrating AI thoughtfully, leveraging trusted editorial content, and simplifying brand collaborations to enhance visibility and engagement.
- Elisabeth Cialdella (M Publicité) : « Notre rôle d’influence culturelle est déterminant »
Elisabeth Cialdella outlines how M Publicité leverages the cultural influence of Le Monde group to help brands become active participants in cultural narratives and events.
- Marianne Siproudhis (FranceTV Publicité) : « les marques qui compteront demain seront celles qui sauront réunir éclairer faire dialoguer
An interview discussing how brands must act as cultural editors to foster social cohesion and public engagement in a fragmented digital landscape.
- Élisabeth Cialdella (M Publicité) : « Nous proposons aux marques un cadre d’expérimentation
M Publicité is expanding its digital and AI-driven advertising offerings through video, podcasts, and a new generative search optimization sandbox for brands.
- Avec le format « CTV presse », la pub dans la presse en ligne adopte les codes de la CTV
A new full-screen video ad format for digital publishers allows users to access news content after watching a single advertisement.
- Élisabeth Cialdella (M Publicité) : «Grâce à nos accords avec les acteurs de l’IA, nous avons des données exclusives
Strategic partnerships with OpenAI, Meta, and Perplexity enable new generative engine optimization services for advertisers.
- « Brand content : le format est essentiel, mais il vient après une question fondamentale : à qui parle-t-on ? », Steeve Dablin (M Publicité)
M Publicité is evolving its advertising strategy by prioritizing audience-first storytelling, long-term brand partnerships, and hybrid events while strictly maintaining the editorial DNA of its media titles.
- M Publicité lance de nouvelles offres de brand content clés en main
M Publicité is launching ready-to-use brand content solutions and multi-channel narrative tools to help advertisers streamline their communications.
- M Publicité renforce son offre de brand content avec des solutions clé en main sectorisées
New industry-specific brand content formats and turnkey digital solutions across major French media titles.
- Acast commercialise les podcasts du groupe Le Monde
Acast has taken over the advertising sales and digital audio management for Le Monde group's podcast portfolio.
- M Publicité a choisi Acast pour la monétisation de ses podcasts
M Publicité has partnered with Acast to monetize Le Monde Group's podcast inventory and strengthen its audio advertising strategy.
- Agressivité sur la route : les fractures du quotidien
A study by M Publicité and Kantar analyzes the psychological and social drivers of road aggression, revealing a disconnect between self-perception and the judgment of others.
- La publicité grand format autorisée dans les stades
New French regulations permit large-format advertising panels exceeding 10 meters in height within major sports stadiums.
- Quand l’inspiration éditoriale renforce la performance publicitaire
A study by M Publicité shows that the high editorial inspiration of Le Monde's media brands significantly boosts advertising effectiveness and brand consideration.
- Résultats financiers : M Publicité résiste en 2024
M Publicité maintained financial resilience in 2024 through digital growth and special events despite a volatile French advertising market.
- Nomination M Publicité : Directeur général adjoint de l’activité commerciale
Steeve Dablin was promoted to Deputy General Manager of Commercial Activity at M Publicité in March 2025.
- M Publicité se réorganise
M Publicité has reorganized its commercial, marketing, and communication departments through several key leadership appointments to enhance its strategic partnership with advertisers.
- La nouvelle organisation de M Publicité , expliquée par Elisabeth Cialdella et Steeve Dablin
M Publicité is restructuring its commercial and marketing teams to prioritize brand consulting and digital trading expertise.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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