Marketing Week in the news
Marketing news and networking
Tamtam found 14 recent articles about Marketing Week.
- Influencer effectiveness and KitKat’s social success: Your Marketing Week
This article discusses the evolving landscape of influencer marketing measurement, KitKat's successful social media strategy, and the current state and investment in the declining packaged bread market.
- Paddy Power, La Roche-Posay and Ikea top 2026 Marketing Week Awards shortlist
Paddy Power, La Roche-Posay, and Ikea are among the top nominees for the 2026 Marketing Week Awards, which will celebrate marketing excellence at a ceremony on November 19th.
- If you can’t manage the marketing budget, you can’t lead the business
Marketers are facing a professional crisis as nearly half admit to a lack of knowledge in marketing effectiveness, threatening their ability to justify budgets and lead businesses.
- ‘Priming and proving’: How brands like Motorway are rethinking the funnel for AI
Motorway is adapting its marketing funnel to influence both human decision-makers and AI-driven search engines through a 'priming and proving' strategy.
- Marketing Week to host session with Professors Byron Sharp and Jenni Romaniuk at Cannes
Hosting exclusive sessions at Cannes Lions 2026 featuring industry experts and global marketing leaders to discuss AI, growth strategies, and board-level influence.
- Marketing Week Awards deadline extended to 10 June
Marketing Week has extended the submission deadline for its effectiveness-focused awards until June 10.
- It’s time to close marketing’s power gap
Marketing Week reports a widening gender pay gap and a decline in female creative leadership despite the proven commercial success of female-driven insights.
- How many marketers actually have influence over price?
Data reveals a narrowing scope of marketing influence as fewer professionals maintain control over the four Ps, particularly pricing and product development.
- The Marketing Week Podcast: Nationwide and Mother on building a celebrated brand
Executives from Nationwide and agency Mother discuss building a distinct banking brand through humorous advertising and collaborative strategy.
- Smash the silos between creator spend and media budget
The article discusses the evolution of creator marketing, emphasizing the integration of paid and organic strategies to maximize effectiveness and achieve specific business outcomes, moving beyond traditional influencer models.
- Beyond ROI: Why marketing needs risk metrics
Marketing departments should adopt financial risk metrics and portfolio theory to justify budgets and improve earnings stability for the board.
- Agentic AI is changing how brands show up, but marketers can’t lose focus on what happens next
Marketers must ensure brands are discoverable by AI agents while maintaining the emotional and sensory qualities that drive human loyalty.
- Brand visibility is reinventing search – and it’s a good thing
Search marketing is evolving into brand visibility, where AI models recommend brands based on their overall digital fame and perceived ability to solve specific user problems.
- Career vs location: Can marketing break its London bias?
The marketing profession in the UK remains heavily centralized in London, making career progression challenging for those outside the capital despite the rise of remote work.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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