Materne by Bel in the news

Barfresh Food Group appointed Marc Panvier from Bel Brands and Tim Trant of G&J Pepsi-Cola Bottler to its Board of Directors to scale manufacturing and sales.

Materne's Pom'Potes brand introduces a fruit-based sports nutrition line with vitamin-enriched, no added sugar pouches for active millennials.

Bel is transitioning Babybel cheese snack packaging from cellophane to recyclable paper by 2027, maintaining product quality while enhancing sustainability.

Babybel is replacing its bio cellophane wrapper with FSC-certified paper to meet sustainability goals and maintain product quality, with a global rollout planned by 2027.

Babybel is switching to globally recyclable paper packaging by 2027 as part of Bel Group's sustainability goals, impacting over two billion units annually.

David Brandman is appointed MD of Bel UK to drive growth and diversification, including expanding fruit-based snack GoGo squeeZ.

Materne by Bel is revamping its supply chain with Diagma to boost efficiency, cut costs, and reduce carbon emissions by over 20%.

Materne launches a new TV and digital campaign in September 2024 promoting its fruit desserts as a way to take a refreshing break.

The COVID-19 pandemic boosted French demand for portable, healthy snacks, with Bel Group expanding its snacking portfolio through convenient dairy and fruit-based products targeting diverse consumer segments.

Bel Foodservice is expanding its plant-based and lactose-free product range for restaurant professionals with new Greek-style cubes and a vegan Boursin alternative.

Bel has expanded its foodservice range by including Materne products and aims for a balanced dairy and plant-based portfolio by 2030, focusing on growth and sustainability.

Bel Group fully acquired Mont Blanc-Materne to expand its healthy, plant-based fruit snack portfolio and strengthen its market position in France, the US, and the UK.

Cédric Liéven became General Manager of Materne France in May 2022, aiming to boost growth of key fruit snack brands.

Bel Group fully acquired Mont Blanc-Materne to strengthen its position in healthy snack markets and accelerate sustainable growth.

Cédric Liéven becomes General Manager of Materne France following Bel's full acquisition of Mont-Blanc-Materne.

Cédric Liéven takes over as Managing Director of Materne France to lead CSR initiatives and grow its healthy snack brands.

Cédric Liéven becomes Materne France's new GM, aiming to grow key brands and enhance sustainability efforts aligned with Groupe Bel.

Cédric Liéven becomes Materne France's new GM, aiming to grow healthy snack brands and enhance sustainability aligned with Groupe Bel's strategy.

Bel has fully acquired Materne Mont-Blanc, boosting its growth segment amid declining cheese sales.

Bel Group has acquired the remaining capital of MOM Group, aiming to accelerate its development in the healthy snacking market with brands like Materne.