McCann Paris in the news
Advertising and marketing services
Tamtam found 19 recent articles about McCann Paris.
- Quand l’audace créative révèle la puissance d’un slogan
McCann Paris and L'Oréal Paris achieved record-breaking advertising effectiveness scores with a documentary about the female copywriter who created their iconic 1970s slogan.
- Burger King, Disneyland Paris, Lustucru, Nescafé : les campagnes qui ont marqué les Français en 2025
The 2025 Ipsos BVA awards highlight top French ad campaigns, focusing on brand identity, consumer comfort, and cultural disruption.
- McCann Germany: L’Oréal Paris und Iris Berben plädieren für Selbstwert zum Weltfrauentag
McCann Germany produced a multimedia campaign for L’Oréal Paris featuring Iris Berben to promote female self-worth for International Women's Day.
- From 1973 to Immortality: How McCann Paris Turned a History Lesson into L’Oréal’s Most Enduring Work
McCann Paris earned a rare Immortal Award for a documentary campaign that revived L’Oréal’s 'Because I’m Worth It' tagline to drive modern brand loyalty and female leadership.
- OPINION. « Face à l'IA, la publicité, art mineur le plus influent du siècle »
McCann Paris President Charlotte Franceries advocates for prioritizing human creative intent over AI and metrics to restore the cultural influence of advertising.
- Cannes Lions 2025 : le palmarès des agences françaises
French advertising agencies secured 64 trophies at the 2025 Cannes Lions festival, led by Publicis Conseil and major category wins for McCann Paris and Havas Play.
- Cannes Lions 2025 : Ilon Specht, McCann et L'Oréal en Or, 5 Lions pour la France en Entertainment
McCann Paris won multiple awards at Cannes Lions for a documentary about the creator of L'Oréal's iconic slogan.
- Julien Calot (McCann Paris et L'Oréal) : «La publicité se réinscrit dans un contexte culturel»
McCann Paris creative lead Julien Calot analyzes luxury advertising trends and cultural integration following his role as a Cannes Lions juror.
- McCann Paris signe l'arrivée de la nouvelle égérie de L'Oréal Paris : Kendall Jenner - McCann Paris - agence Publicité / communication / 360
McCann Paris secured Kendall Jenner as the new global face of L'Oréal Paris through a multi-phase digital and celebrity marketing campaign.
- Qonto en campagne avec McCann Paris
Qonto has launched a major European multi-channel advertising campaign managed by McCann Paris to boost visibility among SMEs and freelancers.
- Cannes Lions 2023 : McCann Paris dévoile un très bon bilan
McCann Paris secured a top-five ranking among French agencies at Cannes Lions 2023, primarily driven by the success of its award-winning 'OptInk' organ donation awareness campaign.
- L’Oréal Paris : la campagne “Walk your worth” signée Mccann Paris redonne confiance aux femmes
A new global advertising campaign created by McCann Paris for L’Oréal Paris focuses on building women's self-confidence through a diverse group of international ambassadors.
- McCann Worldgroup Wins PR Cannes Lions Grand Prix for 'The Bread Exam'
McCann Worldgroup won a Cannes Lions Grand Prix for 'The Bread Exam,' a campaign that discreetly taught breast self-exams to women in the Middle East.
- McCann Paris pour Chocapic Nestlé – « Une Campagne drôlement plus responsable »
McCann Paris and Aardman studios produced a sustainable advertising campaign for Chocapic to highlight the brand's commitment to nutrition and environmental responsibility.
- L'agence de publicité McCann Paris ébranlée par l'onde de choc #Metoo
McCann Paris is undergoing an external investigation following allegations of systemic sexual harassment and toxic management by a senior executive.
- Harcèlement moral, sexisme… face à l’inaction de McCann Paris, Les Lionnes agissent
McCann Paris faces public backlash and activist action following allegations of widespread harassment and systemic inaction by management.
- Three questions for Riccardo Fregoso, Executive Creative Director, McCann Paris and President Creative, McCann WorldGroup
McCann Paris leadership discusses leveraging societal constraints and ethical commitment to drive successful advertising campaigns.
- British Vogue Partnered With L'Oreal and McCann to Publish an 80-Page 'Non-Issue' on Aging
McCann Paris and McCann London created an 80-page 'non-issue' for British Vogue and L'Oréal Paris to address ageism in fashion and beauty.
- McCann Paris commence 2019 en beauté ! - McCann Paris - agence Publicité / communication / 360
McCann Paris is expanding its client roster with major brands like Mixa and Somfy while relocating its headquarters to Neuilly-sur-Seine.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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