Mutti in the news

Francesco Mutti highlights how climate change forces the agri-food industry to adopt new strategies for adapting to unpredictable weather, impacting production, supply chains, and consumer prices.

Mutti's CEO is concerned about climate change impacting tomato harvests, despite quality produce and significant global growth, while prioritizing ethical practices and farmer relationships.

Centromarca's President, Francesco Mutti, highlighted the consumer goods supply chain's economic importance, advocated for long-term industrial policies, and opposed sugar and plastic taxes.

Francesco Mutti finalized the reorganization of his family's financial holdings, separating the core tomato business investments from other diversified assets.

The Mutti tomato tin is highlighted as an icon of Italian design, with its history, innovative packaging, and cultural significance explored by architect Carlo Ratti.

Mutti launched an entertaining Australian marketing campaign with celebrity Sam Kerr, focusing on the superior taste and quality of its Italian tomatoes to build brand loyalty and engagement.

Mutti's latest humorous campaign, featuring Sam Kerr and celebrity narrators, transforms customer passion for their premium Italian tomato products into engaging entertainment to boost brand personality and loyalty.

Mutti transforms tinned tomatoes into a beloved brand through distinctive marketing, emphasizing product quality, and engaging customers with playful campaigns and celebrity-narrated stories.

Mutti's 'Saucy Stories' campaign features Dr Chris Brown in a romantic narrative and Dylan Alcott in a lighthearted tale, both inspired by fan confessions, to engage audiences.

Mutti and WiredCo. have launched a new phase of their "Saucy Stories" campaign, featuring Australian TV personality Dr. Chris Brown in a dramatic romance storyline based on fan confessions about their tomato passata obsession.

Mutti launched a new 'Saucy Stories' campaign featuring Dr Chris Brown and Dylan Alcott, building on consumer obsession with their products through unexpected celebrity portrayals.

Mutti's 'Confessions of a Muttiholic' campaign features Dr. Chris Brown in a 'saucy' performance and Dylan Alcott sharing a fan confession.

Mutti's latest 'Confessions of a Muttiholic' campaign features Dr Chris Brown and Dylan Alcott in unexpected romantic and comedic performances based on fan stories.

Food blogger Cotto al dente prepared four recipes using Mutti ready-made sauces, including dishes like shrimp curry and sea bass rolls.

Mutti launched a new phase of its 'Saucy Stories' campaign featuring Dr. Chris Brown in a romantic role and Dylan Alcott, leveraging fan confessions for content.

Mutti launched a marketing campaign featuring celebrities like Dr. Chris Brown and Dylan Alcott in romantic scenarios inspired by fan stories to promote its products.

Mutti and WiredCo. launched a new "Confessions of a Muttiholic: Saucy Stories" campaign installment starring Dr Chris Brown and Dylan Alcott to highlight consumer obsession with their products.

Mutti launched new audio stories in its "Confessions of a Muttiholic" series, featuring Dylan Alcott and Dr Chris Brown narrating fan experiences with Mutti products.

Francesco Mutti, CEO of the tomato giant, shared insights on overcoming Swiss market entry hurdles, climate change impacts on cultivation, and his firm stance against selling the family business.

Mutti, a leader in premium Italian tomato products, is experiencing significant sales and export growth, despite geopolitical challenges and rising costs, and plans to invest 100 million euros over the next four years.