NextRoll in the news

AdRoll merged RollWorks into a unified AI-powered advertising platform with an AI Assistant to simplify multi-channel campaign management and B2B marketing.

AdRoll unifies its brand and products under one AI-powered advertising platform, enhancing multi-channel and account-based marketing capabilities.

Manuel Kambos, formerly of NextRoll, is the new CEO of Burrow, focusing on expanding its social media community management services.

Marketing has evolved from broad mass appeal to essential hyper-personalization using data and AI to meet individual consumer needs.

NextRoll is a marketing technology company providing machine learning-powered platforms for B2B and eCommerce marketing with a strong hybrid work culture and global presence.

NextRoll is leading efforts to adapt digital advertising to a privacy-first model by testing new technologies that replace third-party cookies while maintaining ad effectiveness.

NextRoll and Audigent developed and tested a privacy-focused method using Privacy Sandbox API to support scalable, privacy-safe advertising amid changes to third-party cookie usage.

NextRoll and Audigent launched the first audience activation within Google's Privacy Sandbox using PAAPI, enabling privacy-focused advertising without third-party cookies.

Roli Saxena, CEO of NextRoll since 2022, has driven major revenue growth and innovation in marketing technology with a focus on privacy-centric solutions.

Marketers must adapt to privacy-focused data strategies in 2025 by leveraging first-party and zero-party data, alternative identifiers, and transparent value exchanges to respect consumer privacy and maintain effective targeting.

RollWorks advanced to Visionary status in Gartner's 2024 Magic Quadrant for ABM platforms, driven by new AI-powered features and a focus on midmarket growth.

Advertising costs are stabilizing amid low consumer sentiment, with political and holiday factors influencing ad spend and messaging strategies in late 2024.

RollWorks introduced Command Center, a dashboard that simplifies and optimizes account-based marketing by unifying buying signals and enabling direct action.

The document profiles 42 leading marketing companies, including NextRoll with its AI-driven e-commerce marketing platform AdRoll, showcasing diverse tech-enabled marketing solutions for 2025.

The document lists leading enterprise software companies offering cloud-based, AI-powered, and sector-specific solutions to improve organizational efficiency and connectivity, including NextRoll's marketing technology platform.

Laura Zwahlen joins NextRoll as Chief Revenue Officer to lead revenue growth for AdRoll and RollWorks.

Laura Zwahlen joins NextRoll as Chief Revenue Officer to lead revenue growth for AdRoll and RollWorks.

The article profiles 22 mission-driven companies, including NextRoll, highlighting their impactful missions, innovative products, and employee-centric benefits.

RollWorks, part of NextRoll, earned top 10 placement in G2’s 2024 Best Software Awards for marketing and digital advertising, recognized for strong ROI and user-friendly ABM tools.

NextRoll appointed Steve Sloan to its board to support its ongoing SaaS transformation and growth in integrated marketing technology.