Nielsen competitors

Audience insights and analytics

Nielsen's main competitors are Comscore, Inc., GfK - An NIQ Company, Kantar Media, IRI - Institut de Robòtica i Informàtica Industrial, CSIC-UPC and Circana.

Tamtam lists 30 companies that compete with Nielsen.

17 of them are direct competitors of Nielsen.

Main competitors

Comscore, Inc.
Media measurement and analytics
United States · 251–1,000 employees Direct competitor
GfK - An NIQ Company
Consumer insights and analytics
Germany · 10,000+ employees Direct competitor
Kantar Media
Data-driven audience insights
United Kingdom · 1,001–5,000 employees Direct competitor
IRI - Institut de Robòtica i Informàtica Industrial, CSIC-UPC
Robotics research and education
Spain · 51–250 employees Direct competitor
Circana
Consumer behavior analysis and insights
United States · 5,001–10,000 employees Direct competitor
Kantar
Marketing data analytics expertise
United Kingdom · 10,000+ employees Direct competitor
Google Analytics for Business
Real-time corporate database
Denmark · 51–250 employees Indirect competitor
Adobe
Empowering digital media experiences
United States · 10,000+ employees Indirect competitor
Ipsos
Market research and consulting
France · 10,000+ employees Direct competitor

Other competitors and alternatives

Dynata
First-party data insights
United States · 1,001–5,000 employees Direct competitor
SurveyMonkey
Online surveys and forms
United States · 1,001–5,000 employees Indirect competitor
Qualtrics
Experience management software development
United States · 10,000+ employees Indirect competitor
GWC Data.AI
Next-gen business technology solutions
India · 251–1,000 employees · gwcdata.ai Direct competitor
Similarweb
Comprehensive digital data
United States · 1,001–5,000 employees Direct competitor
Brandwatch
Consumer Intelligence and Management
United Kingdom · 1,001–5,000 employees Indirect competitor
Talkwalker
Consumer Intelligence Acceleration platform
Luxembourg · 51–250 employees Indirect competitor
Statista
Global business data platform
Germany · 1,001–5,000 employees Indirect competitor
Forrester Research Spain
Research and advisory services
United States · 11–50 employees · forrester.com Indirect competitor
Gartner
Provide expert insight for executives
United States · 10,000+ employees Indirect competitor
YouGov
Online research data analysis
United Kingdom · 1,001–5,000 employees Direct competitor
SymphonyAI Retail CPG
AI-powered retail solutions
United States · 251–1,000 employees Direct competitor
Acxiom
Marketing data identity foundation
United States · 1,001–5,000 employees Indirect competitor
Experian
Global information services empowering
United States · 10,000+ employees Indirect competitor
Oracle
Transforming business through technology
United States · 10,000+ employees Direct competitor
Numerator
Market research with data
United States · 1,001–5,000 employees Direct competitor
DoubleVerify
Digital media measurement platform
United States · 1,001–5,000 employees Direct competitor
Integral Ad Science
Media data optimization platform
United States · 1,001–5,000 employees Direct competitor
Numeris Consulting
Financial services consultancy
Brazil · 1–10 employees · numeris.cc Direct competitor
RTB House
AI-driven advertising technology
Poland · 1,001–5,000 employees Indirect competitor
The Trade Desk
independent media buying platform
United States · 1,001–5,000 employees Indirect competitor