Nike in the news

Nike's stock plummeted to a 12-year low, and a CEO memo about recentering on sport is interpreted as an admission that the company's prior focus on political campaigns may have negatively impacted its business.

Nike's stock hit a 13-year low following a disappointing Q1 report with declining revenue and earnings, particularly in China and lifestyle categories, despite growth in performance sports.

Nike has re-released its Air Max Goadome urban hiking boot in the popular all-black "Triple Black" colorway, available for $190 on its website.

Nike's 10Q filing shows reduced transparency in regional sales data due to restructuring, though North America performed positively while other regions had mixed results, indicating a prolonged turnaround period.

Companies like Nike, Meta, and GitLab are providing advance notice of layoffs without specifying affected roles, leading to employee uncertainty but also offering time for job searches.

Nike's CEO Elliott Hill and CFO David Denton reduced sales and profit forecasts, revealing shrinking Jordan and China businesses and a delayed turnaround.

Detroit Pistons star Cade Cunningham wore Caitlin Clark's record-breaking Nike signature shoes at practice, which align with the team's colors.

Kevin Durant expressed public frustration with Nike over its refusal to allow him to create NFL cleats, despite his lifetime endorsement deal and other NBA legends having them.

A 16-year-old athlete is suing Nike over alleged sexual assault and lack of supervision during an elite track program.

Nike's stock hit a 13-year low in October 2026 after its Q1 report showed revenue and earnings declines, exacerbated by issues in sportswear, China, and the Jordan brand, despite growth in its performance business.

The Nike Book 2 x McDonald's 'Sedona' sneaker, inspired by a unique McDonald's location, is on sale for $119.99, a 23% discount from its original price.

Nike is re-releasing Ken Griffey Jr.'s signature Air Griffey Max 1 'Cincinnati Reds' sneakers on October 9, 2026, priced at $180, available exclusively on the Nike SNKRS app.

Nike is implementing a scarcity model for its sneakers, especially the Jordan Brand, by reducing availability to enhance brand exclusivity and address declining sales amidst a competitive retail landscape.

Nike is releasing a new Yardrunners collection of five HBCU-themed Air Max 97 sneakers inspired by marching band culture, set for Holiday 2026.

Jalen Brunson and musical guest KATSEYE wore Nike apparel to close out the 'Saturday Night Live' premiere, with Brunson hosting and promoting Nike's new NBA Standard Issue Collection.

Nike's high-end ACG Ultrafly Trail running shoe, which features ZoomX cushioning, a carbon plate, and a Vibram outsole, is currently on sale for 40% off the original price of $260.

Nike's shares fell due to declining first-quarter revenue and projected revenue decline for 2027, alongside planned layoffs.

Nike's Q1 earnings report reveals a new "Pace" restructuring plan involving geographic consolidation and job cuts, as the company faces continued revenue declines, particularly in Converse and Greater China, and a longer-than-anticipated turnaround.

Nike will relocate staff, open a new India campus, and streamline operations for $2.5 billion in savings by fiscal year 2031, following a revenue decline.

Nike must address its China market challenges by accepting a potentially smaller and less profitable business, following Adidas's strategy amidst increased competition.