ORIXA Group in the news

Orixa Media rebranded as Orixa, restructuring into four specialized divisions to offer integrated digital communication services.

Origine by ORIXA's benchmark deciphers the evolving rules of video advertising, highlighting diversified investments across streaming and social platforms, the rise of new ad formats, and a shift towards AI-driven creative and expanded performance metrics.

ORIXA, formerly Orixa Media, has rebranded and reorganized to become a tech-driven digital communications group, investing in proprietary technology and specializing in media, creative, data, and consulting to navigate and reshape the evolving digital landscape.

Marika Kinet became Paid Director at Orixa Media in 2021, leading SEA and SMA teams and advancing creative strategy and AI integration.

Marika Kinet has been promoted to Paid Director at Orixa Media, leading SEA and SMA efforts with a focus on creative strategy, CRO, and generative AI integration.

Klemo by Garance has engaged Orixa Media and Double agency to manage a comprehensive launch campaign to position the app as an accessible savings solution.

Orixa Media introduced Brand Score AI to analyze and optimize brand visibility and perception in AI language model results.

Orixa Media introduces Brand Score AI to help brands measure and optimize their visibility in AI-driven search engines using data-driven insights.

Vertical creative strategy unifies brand storytelling across fragmented formats, enhancing impact and efficiency by maintaining a consistent core idea adaptable to all media.

Orixa Media launched Double by Orixa, a creative agency led by Geoffrey de Dona, to deliver integrated campaigns combining creative excellence and media performance across all marketing funnel stages.

Aude Cherrier has joined Orixa Media as director of consulting, bringing extensive experience from media and digital advertising roles.

Aude Cherrier joins Orixa Media as director of consulting to strengthen strategic recommendations and brand performance.

Aude Cherrier joins Orixa Media as director of consulting to enhance strategic impact and manage premium client upselling.

Geoffrey De Dona joins Orixa Media as creative director to lead performance-focused media campaigns.

Geoffrey De Dona becomes creative director at Orixa Media to lead performance-focused creative campaigns.

Geoffrey De Dona joins Orixa Media as creative director to boost creative, performance-focused advertising campaigns.

Orixa Media is managing a B2B content campaign for Sodexo targeting healthcare facility directors to promote specialized catering services.

Viral marketing succeeds when creative concepts combine with strategic media use, not just repeated messaging or controversy.

Alban Besnier of Orixa Media reviews how brands and distributors capitalized on the Paris 2024 Olympics for marketing gains, while noting challenges for some local businesses.

Orixa Media won the media consulting and advertising contract with GIP SamuSocial de Paris.