OTTO in the news

Otto plans to challenge a new parcel tax in court while passing costs to consumers to offset food VAT reductions.

OTTO is promoting record-low prices on Adidas sneakers and various consumer goods to members of its free loyalty program.

Discounts of up to 35 percent are currently available on Tonies audio figures and starter sets at online retailer OTTO.

A seasonal promotion at OTTO features discounts of up to 25% on Makita cordless lawn mowers and gardening tools.

OTTO is running a significant promotional sale on Ergobag school backpacks and accessories with discounts reaching up to 68%.

OTTO is offering discounts of up to 35 percent on Tonies starter sets and audio figures during a major sales event.

Major discounts of up to 68% are available on Ergobag ergonomic school bags and accessory sets during a limited-time sale.

Otto is running a major promotional campaign with record-low prices on premium Dyson household appliances through June 7th.

Otto is currently running a sale with discounts up to 35 percent on Tonies audio figures, starter sets, and accessories.

Otto navigates major corporate struggles while relying on a single high-performing business segment to offset losses.

Otto introduced a self-service DSP using its extensive user data to enable precise, real-time digital ad bookings mainly for agencies and large advertisers.

OTTO Advertising launched an in-house DSP enabling precise, cross-channel programmatic campaigns using exclusive first-party data, targeting media agencies and broad advertisers.

Otto has introduced a Demand Side Platform enabling real-time programmatic advertising across multiple sites using its extensive first-party data.

OTTO offers deep discounts on De’Longhi coffee machines during Amazon's Prime Deal Days, including up to 64% off and free accessories.

Otto Advertising introduced an in-house Demand Side Platform using exclusive first-party data for efficient, real-time programmatic advertising across multiple channels.

OTTO is offering up to 92% off on knitting wool and 50% off on knitting needles, with detailed guidance on wool types and their best uses for knitting projects.

OTTO and PAYBACK strengthen their partnership with a branded train in Austria and new digital features linking accounts for easier coupon use.

OTTO offers a limited-time sale on Hisense TVs with up to 58% off, including an 85-inch QLED model for €899, featuring advanced display and smart features.

Otto is transforming its fashion photography by using AI-generated images of virtual models to reduce costs, increase variety, and speed up product launches.

Otto uses AI-generated images instead of traditional model photos to cut costs and accelerate product listings.