PALAIS DES THÉS in the news

Palais des Thés opened a new store in Saint-Raphaël, France, its third for franchisees Guangping and Julien Minet, expanding its presence in the French Riviera.

Palais des Thés is opening a new franchise in Saint-Raphaäl on October 7th, managed by experienced multi-franchisees, offering a wide range of teas and accessories with a focus on customer advice and sustainable practices.

PALAIS DES THÉS unveils its Christmas gift collection, featuring limited edition tea sets, gourmet treats, and tea accessories.

Palais des Thés, founded in 1986 with a focus on direct tea sourcing, has opened its first store in Limoges, offering a variety of teas including rare "grand cru" selections.

Palais des Thés celebrates its 40th anniversary with a limited-edition tea collection featuring artwork by Agathe Singer.

Palais des Thés and Equity Bank are partnering to promote high-quality Kenyan tea internationally, directly sourcing from farms and paying premium prices to uplift local producers.

François-Xavier Delmas, founder of Palais des Thés, is presenting a free photography exhibition in Paris featuring 120 images from his 40 years of travels to tea-producing regions worldwide.

PALAIS DES THÉS commemorates 40 years of tea exploration with a limited edition travel-themed collection and a box of 40 iconic teas.

Kenyan purple tea brands launched in Paris, aiming to increase farmer returns by positioning the tea as a premium product in international markets.

Marie Perreau manages tea sommelier duties at a Toulon boutique, focusing on technical expertise, professional certifications, and regional cultural partnerships.

Palais des Thés is opening a seasonal pop-up shop at the Tuileries Garden featuring exclusive iced tea collections and artistic collaborations.

Palais des Thés is launching a seasonal pop-up shop in the Tuileries Garden in summer 2026 to sell iced teas and exclusive museum collections.

Palais des Thés will launch a seasonal pop-up store and iced tea cart in the Jardin des Tuileries for the summer of 2026.

Kenya is partnering with Palais des Thés to launch premium purple tea in France and shift from commodity exports to high-value branding.

Kenya's Purple Tea debuted in Paris, supported by Palais des Thés and Equity Group, to establish it as a premium global specialty tea.

Franchisee Nicolas Barbé has opened a third Palais des Thés boutique in Limoges, completing a regional network in Western France.

Palais des Thés is launching a multi-channel marketing campaign with Brainsonic to position matcha as a daily wellness essential for energy and focus.

A collaboration between Prescription Lab and Palais des Thés features a summer-themed beauty box containing skincare products and organic iced tea.

Alexandra Cayala expanded her tea retail business by opening a second Palais des Thés franchise in Pau after a decade in the agri-food industry.

A new multi-channel marketing campaign aims to establish matcha as a daily alternative to coffee by highlighting its balancing energy and calming benefits.