Public Actif in the news

Public Actif discusses the evolution of social media into a strategic business asset, requiring agencies to focus on value creation, performance, and local connection rather than isolated expertise.

Public Actif is leading a digital educational campaign for Médicis Immobilier Neuf to simplify the new-build buying process through a specialized web series and social media strategy.

Public Actif organized an influence masterclass in France for the launch of K18 haircare, transforming hair artists into brand ambassadors through structured training and practical workshops.

Public Actif organized "Delicious Street" for Clipper Teas in Paris to enhance brand visibility and drive sales through a multi-faceted marketing campaign.

Public Actif established a new Paid Business Unit and appointed Emma Laurent as its director to enhance their paid offerings, campaign structures, and performance analysis focusing on data and ROI.

Public Actif established a new Paid Business Unit and appointed Emma Laurent to lead it, reinforcing its social media and influence offerings.

Emma Laurent has been promoted to lead the Paid Media Business Unit at digital agency Public Actif to overhaul their advertising and data analytics strategy.

Public Actif designed a nature-themed urban activation blending physical and digital elements for Clipper Teas in Paris.

Public Actif orchestrated a combined digital and physical immersive nature-themed experience in Paris for Clipper Teas to promote its natural products.

SNCF's La Part-Dieu station was relaunched with a modernized design and a user-engagement campaign led by Public Actif involving influencer content to connect with daily users.

Public Actif secured campaigns with SNCF Gares & Connexions and France.tv, producing video content and social media activations to promote new services and engage audiences around the Winter Olympics.

Public Actif won two new contracts to produce video and social media content for SNCF La Part-Dieu station and France Télévisions' Winter Olympics campaign.

France Télévisions used Public Actif's UGC and influencer-driven Instagram campaign to actively engage Gen Z for the 2026 Winter Olympics.

Belgium's cultural and linguistic differences demand tailored influencer marketing strategies, with Public Actif leveraging local partnerships and influencers to achieve strong engagement, especially among Flemish audiences.

Koacher collaborates with Public Actif to enhance visibility and accelerate app downloads through social media and acquisition campaigns.

Public Actif's digital marketing consultants develop tailored, strategic plans by deeply analyzing companies to boost future performance and marketing effectiveness.

Krisprolls launched a campaign in Lyon and Paris to attract younger consumers, managed by Public Actif.

The Toutankhamon exhibition in Metz leverages emotional storytelling and user-generated content to enhance visitor engagement and ticket sales.

Public Actif executed a hybrid street and digital campaign to modernize Krisprolls' image and attract younger French consumers.

Krisprolls used a hybrid street marketing and digital campaign by Public Actif to modernize its image and attract younger consumers in France.