PUBLICIS LUXE in the news
Luxury marketing communication strategy
Tamtam found 14 recent articles about PUBLICIS LUXE.
- Amélie Avierinos: “Production is where the idea becomes real; it belongs at the centre of the agency”
Publicis Luxe is integrating production into the initial creative strategy to handle high content volume and prioritize human craft over automated output.
- Publicis Groupe strengthens China luxury push with expanded ‘Publicis Luxe’ unit, names Marc Leclerc as head
Publicis Groupe China has expanded its integrated luxury practice, Publicis Luxe, and appointed Marc Leclerc to lead the unit's strategy and growth.
- Marc Leclerc to head Publicis Luxe China as integrated luxury practice expands
Marc Leclerc has been appointed to lead the expansion of Publicis Luxe China's integrated luxury marketing and strategy team.
- Publicis Groupe ramps up China luxury play with expanded Publicis Luxe unit
Publicis Groupe is scaling its Publicis Luxe unit in China by appointing Marc Leclerc to lead a specialized 100-person team focused on culturally attuned luxury marketing strategy.
- Publicis Groupe Expands Publicis Luxe China, Appoints Marc Leclerc
Publicis Groupe China has expanded its Publicis Luxe division and appointed Marc Leclerc as its new head to lead luxury marketing strategy and media execution.
- Alexis de Montaigu, Global Client Lead & Chief Growth Officer, Publicis Luxe
Alexis de Montaigu serves as the Global Client Lead and Chief Growth Officer at Publicis Luxe.
- Publicis Luxe study shows Gen X is transforming the luxury market
Gen X is redefining luxury by prioritizing personal experiences and discretion over traditional status symbols as they enter their peak spending years.
- La Gen X, grande oubliée, mais pilier vital du luxe
Generation X is the most financially significant yet overlooked luxury demographic, representing a critical growth lever for brands that shift focus from youth-centric marketing to mature, experiential strategies.
- EXCLUSIVE: Why Luxury Brands Can No Longer Afford to Ignore Gen X
Publicis Luxe and OpinionWay highlight Gen X as a high-spending demographic that values personal fulfillment and quality over social status.
- L’hospitalité, moteur de réinvention du luxe pour la Gen Z
Luxury brands are increasingly adopting hospitality and experiential strategies to capture the spending of Gen Z and maintain cultural relevance beyond physical products.
- YSL Beauté and Publicis Luxe Redefine Luxury with Or Rouge L’Huile Relaunch
Publicis Luxe directed the creative strategy and visual campaign for the 2025 relaunch of YSL Beauté’s Or Rouge L’Huile serum-oil.
- Publicis Luxe met à l'honneur le collectif Air Afrique à Arles
Publicis Luxe is hosting the Air Afrique creative collective for a day of cultural discussions and musical performances during the Rencontres d'Arles photography festival.
- Mythes, souvenirs et transmission : Cultish Studio interroge l’art de l’héritage
Cultish Studio by Publicis Luxe is hosting the 'ROOTS' exhibition in Arles, blending contemporary art and creative agency talent to explore cultural heritage and identity.
- Publicis Luxe et Mirror Mirror pour Mugler – « Chimères »
Mugler's new fragrance campaign for the Les Exceptions collection blends AI technology with artisan 3D design to create surrealist digital imagery.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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