PUCCI in the news

The Pucci manicure, inspired by the Italian fashion house's iconic prints and embraced by celebrities, is a major nail art trend for summer 2026.

Sofia Vergara showcased a glamorous evening look in a $2,910 plunging Pucci Soleil Print Satin Dress, highlighting her signature bombshell style.

Alexandra Leclerc wore a Pucci dress at the F1 Hungarian Grand Prix, subtly revealing her pregnancy and showcasing her evolving maternity style.

A new biography uncovers Emilio Pucci's hidden past as a WWII pilot involved in high-stakes wartime drama, contrasting it with his post-war healing on Capri amid a vibrant social scene.

Pucci's artistic director, Camille Miceli, reflects on her party-filled life and career in fashion, highlighting her influences and the brand's celebratory spirit.

Pucci's artistic director Camille Miceli has curated a special exhibition of Surrealist painter Yves Laloy's work at Art Basel.

Pauline Ducruet promotes the 'Pucci Summer' trend by wearing a 1970s-inspired psychedelic print coordinated set.

A new biography titled 'Emilio Pucci: The astonishing odyssey of a fashion icon' details the designer's life as a WWII aviator prior to founding his luxury fashion house.

A new biography reveals the untold story of Emilio Pucci's heroic role as a WWII pilot and secret agent before he founded his iconic Italian fashion house.

The Summer 2026 campaign blends 1950s Mediterranean heritage with a volcanic color palette to reinforce the brand's iconic print identity.

Pucci, a small LVMH brand, is rapidly growing due to designer Camille Miceli's commercial and Gen Z-friendly interpretation of its Mediterranean DNA.

Top designer brands like Roberto Cavalli and Versace are rivaling Pucci's summer market share as celebrities pivot toward vintage archival styles.

Hailey Bieber showcased a custom Pucci bikini and resort outfit during a high-profile brand event in Mallorca, Spain.

LVMH's Pucci is experiencing rapid growth by leveraging its Mediterranean identity to appeal to Gen Z customers.

A new biography reveals fashion designer Emilio Pucci's secret history as a wartime rebel who smuggled anti-fascist documents out of Italy.

Revived interest in iconic psychedelic prints and new creative direction are making the brand a dominant force in the luxury summer swimwear market.

Camille Miceli showcased a joy-focused Spring 2026 collection in Sicily featuring archival prints and bohemian-inspired evening wear.

Artistic director Camille Miceli showcased the sun-drenched Spring 2026 'Alba' collection in a historic Sicilian archeological park.

Camille Miceli debuted a vibrant, youth-inspired Spring 2026 collection in a Sicilian archaeological park, reporting strong sales growth and interest in expanding into homeware.

Emilio Pucci's new 'Alba' collection leverages 1950s Sicilian heritage and vibrant fringe textures to define summer high-fashion trends.