Rakuten in the news

Rakuten Mobile has added the motorola razr 60 to its list of "Rakuten Line Compatible Products," allowing it to fully use all Rakuten mobile plan features.

Rakuten Pay is running a series of promotional campaigns with various retailers throughout September, offering point multipliers, cashback, and other rewards to users.

Rakuten expands its autonomous delivery robot service to Toyosu, Tokyo, offering grocery and daily necessity delivery to residents.

Rakuten established a new subsidiary in Hangzhou, China, to expand support for Chinese merchants selling on its Japanese e-commerce platform, Rakuten Ichiba.

Rakuten Kobo expanded its retail presence in the United States by making its e-readers and accessories available at Best Buy stores and online, offering customers the opportunity to experience the devices firsthand.

Rakuten Mobile is offering its subscribers an exclusive invitation to a Vissel Kobe public practice session, including opportunities for prizes and player interactions.

Rakuten is offering a significant discount and point back on the NEC Platforms Aterm 19000T12BE Wi-Fi 7 router, alongside deals on other Aterm models, until September 24, 2026.

Rakuten Travel is hosting a "Special Coupon WEEK" offering various discounts on domestic travel, including accommodations, travel packages, and car rentals, until October 1st.

Fun Standard Inc. will offer a 50% discount on all BELLEMOND brand products, including iPhone 18 Pro/Pro Max 'Monster Film' screen protectors, for a limited two-hour period during the Rakuten Shopping Marathon.

Rakuten Card is phasing out its Android touch payment service by early 2027 and will launch a new wallet payment service.

Rakuten has formed a global partnership with Scuderia Ferrari HP to export its technology and expand its B2B ecosystem, leveraging F1 as a testing ground for its communication infrastructure.

Ferrari announced a partnership with Rakuten starting in 2027, while reporting strong Q2 results driven by personalization and high demand, despite anticipated cost increases and currency impacts.

Ferrari has partnered with Rakuten Group, Inc., a global technology company, with the agreement becoming effective in January 2027.

Rakuten will become a Team Partner of Scuderia Ferrari HP for telecommunications and e-commerce from 2027, leveraging the global Formula 1 platform for business and technology showcasing.

Rakuten becomes a Team Partner for Scuderia Ferrari HP in a multi-year global deal covering telecommunications and e-commerce starting in 2027.

Rakuten Mobile and Rakuten Ichiba offer a campaign giving up to 30,000 yen in points and coupons for new mobile subscribers and first-time online shoppers, valid through March 2026.

In 2025, Australians embraced fantasy and romantasy genres for escapism, with Rebecca Yarros' 'Onyx Storm' leading sales, while also showing strong interest in wellness and local authors.

Rakuten Mobile is deploying 1Finity’s massive MIMO Open RAN radios to boost 5G network capacity, coverage, and energy efficiency across Japan.

Ink Chips Rakuten Ichiba Store won the Rakuten Shop of the Year 2025 PC and peripherals award for the second year running, marking its fifth overall win, reflecting sustained quality and customer satisfaction.

Rakuten Mobile will deploy 1FINITY's O-RAN compliant Massive MIMO radios using Qualcomm tech to boost its 5G network capacity, coverage, and efficiency by 2026.