Rare Beauty in the news

Selena Gomez is hosting the fourth annual Rare Impact Fund Benefit in Los Angeles on October 14 to support youth mental health initiatives globally, aiming to raise funds and awareness.

Rare Beauty introduced its second fragrance, Rare Beginnings, a versatile fruity floral scent with layering options, receiving positive reviews.

Selena Gomez launched Rare Beauty with the Rare Impact Fund to integrate mental health advocacy and support for young people directly into the brand's core mission.

Scent layering is a growing beauty trend that involves combining various fragrances, lotions, and oils to create a unique personal scent and is now being adopted by brands like Rare Beauty.

Rare Beauty launched its new fragrance with interactive scratch-and-sniff billboards in New York City, allowing consumers to sample the scent and order a physical sample via QR code.

Selena Gomez's billionaire status is primarily dependent on Rare Beauty's valuation, despite fluctuating estimates and the collapse of her other company, Wondermind.

This article reviews the best new fragrances launching in August, including Rare Beauty's second scent, Dior's updated Miss Dior, and offerings from several other brands like YSL Beauty and Estée Lauder.

Rare Beauty turned New York City billboards into interactive scratch-and-sniff fragrance samples for its new perfume, connecting physical advertising with digital sampling.

Rare Beauty launched its "Rare Beginnings" fragrance with a giant, accessible rollerball on a New York City sidewalk to promote its inclusive bottle design and facilitate in-person sampling.

Selena Gomez's Rare Impact Fund collaborates with Pacsun on a denim collection to support youth mental health initiatives.

Selena Gomez introduces Rare Beginnings, a new "fruity floral" fragrance under her Rare Beauty line, inspired by the excitement of new romance.

Rare Beauty launched its second fragrance, Rare Beginnings Eau de Parfum, a customizable fruity-floral scent, along with two layering balms.

Selena Gomez launched Rare Beginnings, the second perfume from her brand Rare Beauty, a floral fruity scent, and shared the news on Instagram.

Rare Beauty launched Rare Beginnings Eau de Parfum and two new layering balms for a personalized fragrance experience.

Rare Beauty has launched a new fruity floral perfume, Rare Beginnings, along with complementary Fragrance Layering Balms, which are praised for their unique scent and long-lasting quality.

Rare Beauty introduced its second fragrance, Rare Beginnings, a sweet and bright scent with accessible packaging, priced at $108 CAD.

Rare Beauty introduced a new fragrance, Rare Beginnings Eau de Parfum, and two layering balms to offer a personalized scent experience.

Rare Beauty launched its second fragrance, Rare Beginnings Eau de Parfum, with a global campaign by Fred & Farid that focuses on transformation.

Rare Beauty's continued success in 2026 is driven by its natural-looking makeup, popular liquid blushes, and strong brand ethos.

Rare Beauty, known for its makeup, has successfully entered the fragrance market with Rare Eau de Parfum and is launching a new scent, Rare Beginnings, along with two fragrance balms.