Savanta in the news

The author detailed a challenging but ultimately rewarding experience at Quirk's NYC 2026, highlighting the value of client interactions, team connections, and industry insights, despite significant travel hurdles.

Savanta Group Ltd. has seen a 15% decline in employees since 2023, now at 429, despite a significant increase in job postings in 2026, while employee sentiment is negative.

The article differentiates between digital twins, built empirically from real-world data, and synthetic personas, constructed conceptually, highlighting the risks of conflating these distinct research methodologies.

Savanta's Virtual Personas tool addresses the need for clear, actionable synthetic research standards by blending real-world data with AI simulation.

The Savanta MarketVue index shows a modest rise in UK business confidence, highlighting a growing divide in sentiment between micro-businesses and larger enterprises.

Virtual personas supplement traditional research by providing fast, data-driven directional insights between deep-dive studies while maintaining human oversight.

British business confidence showed a marginal recovery in early 2026 despite ongoing economic stagnation and geopolitical risks.

Marketing leaders must shift from strategists to change agents by investing in AI tools that prioritize customer insights and predictive data over simple automation.

Sophisticated AI fraud is forcing market research to shift from passive data cleaning to active verification and intentional friction to ensure decision-making remains reliable.

Virtual Personas leverages two decades of behavioral research and validated datasets to create AI models that simulate realistic human emotions and decision-making for market insights.

Savanta launched an AI platform called Virtual Personas to simulate focus groups and interviews for market research and insights teams.

Savanta is launching AI-driven virtual personas that use two decades of proprietary research data to simulate realistic customer behavior and emotional decision-making.

Savanta launched Virtual Personas, an AI-powered platform for rapid consumer research, offering on-demand access to virtual audiences and insights.

Savanta launched a new AI-powered platform called Virtual Personas that simulates consumer behavior for faster, more affordable market research.

Savanta launched an AI-powered platform called Virtual Personas that uses psychological modeling and proprietary data to simulate consumer interviews and focus groups in seconds.

A new AI-driven research platform simulates human personas using behavioral science and proprietary data to provide rapid consumer insights.

Savanta released an AI-driven research platform using synthetic personas to simulate consumer behavior and psychological traits.

Savanta appointed Dave Gordon as CCO and Anna Hamlin as Global VP of HR to lead global commercial strategy and people operations.

An analysis of volatile Q4 2025 European consumer confidence and the need for creative value propositions amidst stagnant spending intentions.

Savanta has appointed Jane Price as CMO to lead global marketing and support its research and consulting services.