SITA in the news

Sita Enterprises turned profitable with a 1.58 INR EPS and nearly tripled revenue to 6.8 million INR in Q4 2025.

SITA enhances its WorldTracer system by integrating Google's location sharing to improve lost baggage tracking and recovery worldwide.

SITA integrated Google's 'Find Hub' into its World Tracer system, enabling airlines to use passenger-shared location data to find lost luggage more efficiently.

Sita integrated Google's Find Hub into its WorldTracer system to enhance baggage tracking by allowing passengers to share real-time location data with airlines.

Sita integrated Google's 'Find Hub' into its World Tracer system to help airlines locate delayed baggage faster using passenger-shared location data.

The air transport industry invested a record $50.8 billion in IT in 2025, driven by data-based decision-making but facing challenges in data integration, while also focusing on AI, cybersecurity, and digital identity solutions.

Cognizant won a contract from SITA for its global SKY finance program, leading to Daiwa raising Cognizant's stock price target to $60.

SITA selected Cognizant to implement an AI-led global finance transformation on the cloud to modernize its finance, procurement, and supply chain processes.

Cognizant was chosen by SITA to lead a global finance transformation program across its finance, procurement, and supply chain operations.

Cognizant extended its partnership with Gilead Sciences and will support SITA in implementing a new cloud platform for finance, procurement, and supply chain processes.

Cognizant has been selected as the implementation and transformation partner for SITA's SKY program, with various financial and ESG ratings also detailed.

Cognizant extended its collaboration with Gilead Sciences for five years and was selected by SITA to implement a new cloud platform.

SITA partners with Cognizant to implement a cloud-based ERP and management platform, integrating AI into finance, procurement, and supply chain processes for global operations.

SITA has partnered with Cognizant for an AI-powered cloud finance transformation, modernizing its finance, procurement, and supply chain processes to become a more strategic and data-driven organization.

Cognizant Technology Solutions is leading SITA's finance transformation and launched an AI unit for mid-sized firms, aiming to leverage AI for repeatable revenue amidst shifting market dynamics.

A new coalition including SITA has been formed to push for a legal framework around the use of biometrics in travel.

KLM Cityhopper is testing SITA's OptiDescent technology to save fuel by optimizing flight paths.

SITA and other industry leaders formed a coalition to advocate for the voluntary and secure use of biometrics in air travel to EU policymakers.

ACI EUROPE, Amadeus, IATA, IDEMIA Public Security, and SITA formed a coalition to push EU policymakers for a balanced regulatory framework enabling the voluntary and secure use of biometrics in air travel.

A coalition of travel and aviation industry leaders, including SITA, is advocating for an EU framework that supports secure and seamless biometric travel while preserving passenger privacy and choice.