TF1 PUB in the news
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Tamtam found 14 recent articles about TF1 PUB.
- "Send to phone" : quel est ce nouveau format pub qui débarque sur TF1+ ?
TF1 Pub introduced 'Send to Phone,' an interactive ad format on TF1+ that links TV ads to smartphone actions to boost direct purchases, exemplified by L'Oréal's Mugler campaign.
- TF1 PUB passe au Diamant : ce que ce label change (vraiment) pour la pub digitale
TF1 PUB reached the top Diamond level in SDAT certification, demonstrating leadership in responsible and technologically advanced digital advertising with measurable carbon impact reductions.
- TF1 Ad Manager : TF1 PUB ouvre l’achat TV et streaming en self-service
TF1 PUB introduces TF1 Ad Manager, a self-service platform enabling agencies and advertisers to autonomously buy and optimize TV and streaming ads with AI-driven insights.
- TF1 accélère le self service pour l’achat de publicités sur ses antennes
TF1 introduced TF1 Ad Manager, a self-service platform simplifying and automating TV and streaming ad purchases with enhanced data and AI-driven tools.
- Century 21 lance une campagne de streaming ultra-géociblée avec TF1 Pub et Blue449
Century 21 runs a large-scale, postal code-targeted streaming ad campaign on TF1+ with TF1 Pub and Blue449, delivering localized messages for 940 agencies.
- TF1 and M6 Bolster Retail Data Capabilities with Amazon Publisher Cloud Partnership
TF1 PUB and M6 Unlimited partnered with Amazon Publisher Cloud to leverage Amazon's retail data for improved ad targeting and measurement in France.
- Amazon brings Publisher Cloud to Europe with exclusive France pilot at M6 and TF1
Amazon Ads launches Amazon Publisher Cloud in France with M6 Unlimited and TF1 PUB to enhance targeted advertising using combined first-party and Amazon data.
- TF1 PUB lance 4 nouvelles campagnes pour promouvoir la consommation durable
TF1 PUB expanded its Ecofunding Carbon initiative with four new campaigns promoting sustainable consumption, significantly increasing brand participation and fund size.
- Signature de TF1 PUB : des indicateurs de performance au vert
TF1 PUB's Signature advertising offer on TF1+ significantly boosts brand recall, consideration, and viewer attention, leveraging premium content and advanced measurement tools.
- TF1 Pub et Reworld Media amplifient leur collaboration en intégrant la data Reworld en TV segmentée
TF1 PUB and Reworld Media deepen their partnership by integrating Reworld's data into segmented TV advertising, enhancing precise targeting across multiple platforms.
- Dimitri Marcadé, TF1 PUB : « La TV n'a jamais été aussi ROIste et simple d'accès ».
TF1 PUB enhances TV advertising ROI and accessibility through flexible, data-driven solutions and innovative platforms for precise audience targeting and simplified campaign management.
- TF1 to accelerate its digital strategy with TF1+
TF1 is enhancing its TF1+ streaming platform with advanced advertising tools and data-driven targeting to support full-funnel marketing and digital brand strategies.
- TF1 PUB expands programmatic advertising with Magnite
TF1 PUB teams up with Magnite to boost programmatic advertising on its leading French streaming platform TF1+, targeting CTV and digital growth.
- TF1 PUB extends partnership with FreeWheel
TF1 PUB extends its partnership with FreeWheel to optimize ad management and monetization for its global streaming and connected TV platforms.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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