The Drum
Marketing news and insights
- B2B
About The Drum
This company provides content on modern marketing, agency business, creativity, and the future of media to help global marketers make better decisions
Key facts
- Industry
- Technology, Information and Media
- Company size
- 51–250 employees
- Headquarters
- london, england, United Kingdom
- Founded
- 1985
- Revenue
- $12.6M – $131MTamtam estimate
- Website
- thedrum.com
- linkedin.com/company/thedrum
The Drum in the news
- Ad of the Day: Thomas’ persuades Cecily Strong to join the morning people
Thomas' Bakery launched a humorous campaign featuring Cecily Strong to convince people to embrace mornings with their breakfast products.
- Trained marketers are sounding the alarm on strategy, not AI
A survey of marketers indicates a greater need for strategic skills and fundamental marketing understanding over AI expertise, despite the industry's focus on new technologies.
- B2B doesn’t need more noise. It needs better rooms
Strategic events and personalized experiences are essential for B2B brands to overcome buyer skepticism and drive meaningful revenue growth.
- The myth of the ‘female leadership style’
This article challenges the 'female leadership' stereotype, arguing that effective leadership depends on situational context and adaptability rather than gendered traits.
- Rory McEntee: I was wrong to say AI can replace some agencies. I meant most agencies
Rory McEntee explains how GymNation successfully replaced most agency functions with in-house AI systems to drive faster, cheaper, and more efficient marketing results.
The Drum at a glance
The Drum is a B2B company in the Technology, Information and Media industry, headquartered in london, england, United Kingdom.
The Drum was founded in 1985.
The Drum has 51–250 employees.
The Drum's revenue is $12.6M – $131M (Tamtam estimate).
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