The Greenery in the news

Dennis van Zwieten has been appointed CCO of The Greenery to strengthen grower-customer connections, bringing 25 years of commercial experience from Campina and FrieslandCampina.

Dennis van Zwieten has been appointed as the new Chief Commercial Officer of The Greenery, joining the board to drive the Strategy2030 growth plan.

Dennis van Zwieten, with over 25 years of commercial experience from FrieslandCampina, has been appointed Chief Commercial Officer of The Greenery, effective October 1, 2026, to lead their Strategy2030 growth plan.

The Greenery has appointed Dennis van Zwieten as its new Chief Commercial Officer, effective October 1, 2026, to drive its growth strategy by enhancing connections between growers and customers.

Dennis van Zwieten is appointed CCO of The Greenery, bringing 25 years of experience to strengthen grower-customer connections and drive growth.

Dennis van Zwieten has been appointed as CCO of The Greenery, bringing 25 years of experience to strengthen connections between growers and customers and drive growth.

The Greenery appointed Dennis van Zwieten as Chief Commercial Officer to bolster grower-customer connections and drive growth.

The Greenery has appointed Dennis van Zwieten as Chief Commercial Officer, effective October 1, 2026, to bolster its grower-customer connections under Strategy2030.

The Greenery has appointed Dennis van Zwieten as its new Chief Commercial Officer to lead Strategy2030, focusing on strengthening ties between growers and customers.

The Greenery appointed Dennis van Zwieten as its new Chief Commercial Officer to enhance grower-customer connections and drive commercial growth.

Dennis van Zwieten has been appointed as CCO of The Greenery, bringing 25 years of commercial experience to strengthen grower-customer connections and drive growth.

The Greenery appoints Dennis van Zwieten as CCO to strengthen grower-customer connections and drive growth under Strategy2030.

The soft fruit market, especially strawberries, faced volatility and shortages due to weather, leading growers to revert to older varieties, while cost increases pose a challenge for sustainable cultivation.

The Greenery appointed Dennis van Zwieten as Chief Commercial Officer among other key management changes in 2026.

The Greenery successfully developed and introduced the Inspire strawberry, a low-chill, energy-efficient variety balancing flavor, storability, and disease resistance for early, sustainable production.

The Greenery published its 2025 sustainability report, detailing significant progress and future goals in sustainable fruit and vegetable production.

The Greenery published its 2025 sustainability report, detailing efforts towards a future-proof fruit and vegetable chain, including CO2 reduction and green energy use.

The Greenery developed the Inspire strawberry, an early-producing, disease-resistant variety that balances flavor and storability, optimized for energy-efficient cultivation.

Appelman Vegetables, a family business specializing in broccoli and cabbage, is rejoining The Greenery for enhanced commercial strength and sustainable farming development.

The Greenery strengthened its balance sheet with high profits and is centralizing operations while streamlining its business model.