the LEGO Group in the news
Creating inspiring play experiences
Tamtam found 13 recent articles about the LEGO Group.
- LEGO Hello Kitty & More Coming Next Year!
The LEGO Group and Sanrio Co., Ltd. are partnering to create new LEGO sets featuring Hello Kitty and Friends characters, available from 2027.
- Mo Willems Pigeon Book Joins LEGO Fiction Line
DK+ and The LEGO Group are expanding their LEGO Fiction line with a new interactive storybook by Mo Willems, "Can the Pigeon Build a Bus?", which includes LEGO elements for an exclusive 3-in-1 model, building on the success of their existing fiction titles.
- DEALS: LEGO Group and Sanrio sign multi-year Hello Kitty deal
LEGO Group and Sanrio signed a multi-year deal for Hello Kitty, alongside other media sales and animation partnerships.
- E-Methanol: The LEGO Group’s Sustainable Materials Journey
The LEGO Group is using e-methanol, a renewable material, for over 90 LEGO elements as part of its sustainability goals, in partnership with European Energy and Novo Nordisk.
- Sanrio and The LEGO Group to Build Together
The LEGO Group is partnering with Sanrio to launch a new line of LEGO Sanrio products featuring Hello Kitty and Friends, beginning in 2027.
- The Hello Kitty universe comes to LEGO: the first Sanrio-inspired sets will debut in 2027
The LEGO Group and Sanrio are collaborating to launch a new product line featuring Hello Kitty and Friends characters in 2027.
- Hydrogen Europe
The LEGO Group is using e-methanol, a renewable material, to produce over 90 LEGO elements, following a multi-year partnership to industrialize its production.
- The LEGO Group and Sanrio® announce new multi-year partnership to bring Hello Kitty and Friends universe to life in LEGO® brick form
The LEGO Group partnered with Sanrio to launch Hello Kitty and Friends LEGO sets in 2027.
- Lego Is Officially Teaming up With Hello Kitty in 2027
Lego Group will release Hello Kitty and Friends-themed Lego sets in 2027 through a new partnership with Sanrio.
- Hello Kitty finally gets its first LEGO sets in 2027
The LEGO Group will release Hello Kitty and Friends LEGO sets in 2027 through a new partnership with Sanrio.
- LEGO adds Sanrio to its strategy: Hello Kitty, Cinnamoroll, and Kuromi are coming to the world of bricks in 2027.
LEGO Group and Sanrio are partnering to introduce Hello Kitty and other Sanrio characters to LEGO sets starting in 2027.
- LEGO and PlayStation Invite Audiences to ‘PLAY LIKE IT’S 1994’ — LBB
LEGO and PlayStation collaborated on a marketing campaign for the new LEGO PlayStation, featuring a nostalgic 90s-themed film.
- Hello Kitty And Friends Are Finally Getting Their Own LEGO Sets In 2027
The LEGO Group and Sanrio are partnering to launch Hello Kitty and Friends LEGO sets in 2027.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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