Trax Retail in the news

Dynamic Merchandising, now part of Trax Retail, provides on-demand retail merchandising services to CPGs and emerging brands using data, mobile technology, and a national team of field reps to impact in-store performance.

Joel Bar-El, co-founder of Trax Retail, has launched two new ventures: Swish, a sports-tech company with the NBA as its first customer, and the Bar-El Center, a mentoring initiative, following Trax's sale to a private fund.

Trax Retail's Dynamic Merchandising, formerly Survey.com, offers an on-demand retail merchandising service using data and field reps to improve in-store performance for brands.

Joel Bar-El, co-founder of Trax, has launched Swish, a sports-tech company with the NBA as its first customer, after Trax was sold to a private fund following a period of financial adjustment.

A Dubai investor is seeking to liquidate the Cayman Islands holding company of Trax Retail.

A Dubai-based minority shareholder is seeking to wind up Trax Retail's Cayman holding company due to concerns over management integrity.

Trax has raised $65 million, with details on investors, team, alternatives, and performance metrics available.

Trax has accumulated $1.1 billion in funding, with details on its investors, team, and alternative solutions.

Trax Image Recognition partnered with Retail-Scan to bring real-time image recognition technology for in-store analytics to the Indian FMCG market.

Trax Ltd. divested its image recognition business to Gemspring Capital to focus on its remaining retail data and engagement solutions like Shopkick, Survey, and LenzTech.

Trax has raised $1.03B over 11 rounds with a $2.4B valuation and 34 institutional investors including BlackRock and SoftBank.

Trax Ltd. divested its Image Recognition business to Gemspring Capital to focus on growing its shopper engagement and retail execution platforms.

Trax Ltd. divested its Image Recognition business to Gemspring Capital to focus on its core AI-powered retail data and engagement solutions for growth.

Trax Ltd. divested its Image Recognition business to Gemspring Capital to focus on growing its Shopkick, Survey, and LenzTech retail data and engagement platforms.

Trax Ltd. divested its Image Recognition business to Gemspring Capital to focus on growing its shopper engagement and AI-driven retail data platforms.

Gemspring Capital merged FORM and Trax Retail’s image recognition business to create a global AI-driven retail execution platform serving over 750 customers.

Gemspring Capital merged FORM's AI frontline execution platform with Trax Retail's image recognition business to create a global AI-driven retail execution and data intelligence platform serving over 750 customers.

FORM and Trax Retail merged to offer a global AI-powered retail execution platform combining image recognition and task management for improved shelf insights and operational efficiency.

Gemspring Capital merged FORM and Trax Retail's image recognition business to create a global AI-driven retail execution platform serving over 750 CPG customers.

FORM and Trax Retail merged to form a global leader in AI-powered retail execution and shelf-level insights, enhancing technology, reach, and customer impact.