VML in the news

VML UK appoints Cat Davis as Chief Marketing Officer to drive growth and marketing across its integrated services, following recent industry accolades.

Karla Calheiros, a Creative Director at VML Czechia, reviewed this week's best ads across various categories for Bestadsontv.com, highlighting winners like St John WA and Beefeater.

VML's Creative Director, Karla Calheiros, reviewed weekly advertising highlights, featuring award-winning campaigns from brands like Beefeater, DHL, Paddy Power, and St John WA.

VML Thailand created an immersive experience for Ocean Life Insurance, "Love In The Universe," to reframe insurance around self-love and personal values for the Gen Y "sandwich generation."

VML Canada has creatively converted The Globe and Mail's masthead into a new typeface.

The document outlines five emerging wellness trends, including longevity fitness, wellness residences, AI trainers, junior gymfluencers, and the concept of peakspan.

The Tennessee Department of Tourist Development partnered with VML to launch the "Real Seal" photo certification campaign, using only authentic images to promote tourism and combat AI-generated content.

VML Canada transformed The Globe and Mail's masthead into a dynamic storytelling system to engage a new generation of readers while preserving its legacy.

Influential Australia appointed Kelson Ong and Erin Hunter as group directors to enhance client partnerships and commercial outcomes through social and influencer solutions.

VML New York is leading the World Creative Rankings mid-year, with Uncommon Creative Studio showing the biggest surge in the competitive agency awards race.

VML Perth launched a paid creative internship program for emerging female talent, with Curtin University graduate Sophia Thomas as its first participant.

Tennessee Tourism launched a "Real Seal" certification with VML to guarantee the authenticity of its marketing photos amid concerns about AI-generated imagery.

VML Mexico hosted the inaugural Shiny Awards LATAM, showcasing and supporting emerging directing talent from Latin America by connecting them with industry leaders and offering career development opportunities.

WPP is cutting hundreds of jobs globally, including at VML, as part of CEO Cindy Rose's Elevate28 strategy to achieve £500m in cost savings and return to growth.

VML and Burson won the Cannes PR Lions Grand Prix for transforming a KitKat theft into a brand-building campaign.

Cannes Lions 2026 emphasized the enduring importance of human creativity, emotional connection, and long-term brand building in an AI-driven world.

Wendy's, in partnership with franchisee Flynn Group and agency VML, launched a local Indianapolis campaign highlighting the hidden "Indy" in its logo to celebrate community connection.

Wendy's and VML launched a campaign celebrating Indianapolis by revealing that the word “Indy” has been hidden inside the iconic Wendy’s logo all along.

Wendy's, in partnership with Flynn Group and VML, launched a campaign in Indianapolis that creatively highlighted the city's name 'Indy' hidden within its logo to celebrate local ties.

VML South Africa has promoted Theo Ferreira and Nhlanhla Ngcobo to Group Executive Creative Directors, recognizing their award-winning work on campaigns like Lunch Bar's "Bra Lucas Baloyi" and Vaseline's "Mntana ka Gogo Heritage Day."