We Are Social in the news

Social media users now outnumber non-users two to one globally, with younger audiences favoring social ads over traditional channels and AI reshaping online behavior.

We Are Social is rebranding its Dubai agency Socialize to unify its Middle East operations and expand social media marketing capabilities including sports and cultural insights.

We Are Social Australia has been named KFC Australia's new social agency to enhance its social media strategy and cultural engagement with younger audiences.

We Are Social won KFC Australia's social media account to lead social strategy and engage younger audiences.

We Are Social Australia has been named KFC Australia's social agency of record to lead social strategy and content targeting younger audiences.

HELO merges with We Are Social’s Narrative to boost AI-driven creative production and social-first campaign capabilities.

We Are Social has been named Lion's social agency of record to lead social media strategy and campaigns for multiple Lion brands.

The Digital 2025 Australia report reveals Meta's dominance, high TikTok engagement, strong social media influence on brand research, and growing advertising spend amid concerns over misinformation.

We Are Social will manage H&M's content creator strategy and engagement across Asia to boost brand presence.

Toby Southgate becomes global CEO of We Are Social, aiming to grow and innovate the social media agency's global operations and client offerings.

Rebecca Coleman is appointed North America CEO of We Are Social to lead U.S. and Canada operations, focusing on growth and innovation.

We Are Social's 2025 report reveals marketers embracing authenticity, sustainability, and community to create more meaningful social media experiences amid cultural shifts.

Carlsberg Group appointed We Are Social as its global social media agency to enhance social-first content and campaigns across its beer brands.

We Are Social has been named Carlsberg Group's global social media agency, managing strategy and content for major beer brands worldwide.

Nathan McDonald is stepping down as CEO of We Are Social, with Brett Marchand taking over as interim CEO during the transition.

We Are Social Singapore launched Vector, a global creative collective that unites diverse creators to deliver innovative, human-led campaigns responding to niche online communities and shifting client needs.

We Are Social is included in Campaign's 2024 School Reports, accessible through subscription for detailed marketing industry insights.

Global social media users have exceeded 5 billion, with TikTok leading in average user engagement time.

The Digital 2024 report reveals rising social media use, shifting platform favorites, increased online time, and evolving digital ad trends.

We Are Social's 2024 report reveals social media users are pushing back against commercialisation, prompting marketers to embrace new creative trends blending online-offline experiences, nuanced identities, and playful authenticity.