Xandr in the news
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Tamtam found 19 recent articles about Xandr.
- Former Utiq and Xandr/Microsoft adtech leader joins illuma to scale its AI decisioning technology
Illuma, an AI company, has appointed Michel Guillon as Head of Solutions Architecture to scale its contextual intelligence technology across leading advertising platforms.
- What Microsoft’s Xandr Invest shutdown says about the future of traditional DSPs
Microsoft is closing the Xandr Invest DSP to pivot from traditional programmatic advertising toward an AI-driven, agentic media buying model.
- Ad tech firm Xandr hit with amended suit adding Calif. wiretapping claim
Xandr is facing an expanded lawsuit involving California wiretapping claims related to its advertising technology business.
- Microsoft to retire Xandr DSP in favour of an AI-powered future
Microsoft is shutting down its Xandr DSP to replace it with an AI-driven ad-buying platform, signaling a shift in programmatic advertising towards AI innovation.
- Microsoft to retire Xandr DSP in favour of an AI-powered future
Microsoft will retire Xandr DSP to focus on AI-driven sell-side advertising solutions.
- US class action alleges Xandr sent Americans’ bulk sensitive data to Temu
Xandr faces a class action lawsuit for allegedly sharing Americans' sensitive browsing data with Chinese platform Temu, violating US privacy laws.
- Adtech suits against Index Exchange, Xandr pair national security, privacy claims
Index Exchange and Xandr face lawsuits for allegedly sharing Americans' personal data with Chinese app Temu, violating new US national security data transfer rules.
- Novel adtech suits against Index Exchange, Xandr pair national security, privacy claims
Index Exchange and Xandr are sued for allegedly sharing Americans' personal data with Chinese app Temu, violating new US national security data transfer rules.
- AI In Ads – And Ads In AI
Microsoft is evolving its ad tech by shutting down Xandr DSP to focus on AI-powered advertising tools that assist, not replace, media buyers.
- Healthcare’s ad-tech imperative
Microsoft will shut down its Xandr DSP by 2026, prompting healthcare companies to adopt specialized, compliant ad-tech platforms tailored to pharma needs.
- Healthcare’s ad-tech imperative - Partner Content
Microsoft will shut down its Xandr DSP by 2026, pushing healthcare and pharma companies to adopt specialized ad-tech platforms that meet their strict regulatory and data needs.
- WarnerMedia Up 18% In Ad Sales, Xandr's Digital Platform Soars 04/23/2021
WarnerMedia's ad sales rose 18% in Q1 2021, boosted by NCAA March Madness and strong performance from Xandr's digital platform.
- Microsoft To Acquire Xandr, Expand Programmatic Advertising 12/22/2021
Microsoft is acquiring Xandr from AT&T to expand its programmatic advertising and connected TV capabilities, enhancing ad delivery and monetization.
- Microsoft making billions from alleged unlawful processing of data for advertising, lawsuit alleges
Microsoft Ireland is sued in Ireland for allegedly unlawfully processing personal data via its Xandr advertising platform, generating $10.2 billion in ad revenue, in a landmark consumer rights case.
- The DSP reset: After Xandr, are publishers just swapping walled gardens?
Xandr's departure has narrowed DSP options, pushing publishers toward dominant platforms with opaque fees and prompting a shift toward transparency and direct ad models.
- Microsoft's Xandr DSP closure opens doors for independent players
Microsoft is closing its Xandr DSP to focus on AI-driven advertising, creating growth opportunities for independent DSPs amid expanding programmatic markets and emerging channels like connected TV.
- Microsoft’s Invest closure is a watershed moment for programmatic ad buying
Microsoft is closing its DSP Invest to focus on AI-driven ad buying within its own platforms, reflecting Big Tech's shift away from open web inventory due to regulatory and quality concerns.
- ‘Xandr DSP took the brunt of the frustration with Netflix’: Overheard at the Digiday virtual town hall
Microsoft is closing Xandr's DSP due to Netflix-related issues, while Amazon's DSP rises amid concerns about Google and The Trade Desk's customer support and pricing.
- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic 08/04/2023
Xandr's ban on political ads is largely symbolic, with minimal impact on political advertising due to alternative platforms and limited revenue risk.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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