YKONE in the news

YKONE collaborated with Perrier to amplify its "Vu en Terrasse" campaign during the Roland-Garros tournament through influencer marketing, social media, and event management.

ONE Group, backed by YKONE, acquired a stake in BYSELECT to globally scale experiential strategy for brands.

YKONE is managing influence, PR, and content strategies for Perrier's –Vu en Terrasse– campaign at Roland-Garros, including a special event and fan zone activations.

YKONE held its Caviar Club event at the Cannes Film Festival, featuring a gourmet experience, influential guests, and luxury brand collaborations.

Ykone BarCode and Mirror Mirror merged to form a new integrated agency group called One to scale influencer marketing and luxury production globally.

YKONE and MIRROR MIRROR have merged to form ONE, a global group providing integrated influence marketing and luxury production services.

Ykone and Mirror Mirror merged to create One, a new agency specializing in luxury influencer strategy and production.

Influencer marketing agency YKONE and production house MIRROR MIRROR have merged to create ONE Group, a global storytelling and production hub for luxury brands.

YKONE has been recognized by the Financial Times as a top-ranking European growth champion for its decade-long expansion in the influencer marketing sector.

French influencer agency Ykone is expanding its Swiss operations through a strategic investment in Atlas to better target German and French-speaking audiences.

YKONE is expanding its luxury influencer marketing footprint into Switzerland by acquiring a stake in Atlas Agency.

Global agency YKONE has invested in Switzerland's Atlas Agency to expand its luxury influencer marketing and talent management services across Europe.

Ykone Group purchased a 25 percent stake in Switzerland's Atlas Agency to expand its luxury influencer marketing footprint in Europe.

Influencer marketing agency Ykone Group has acquired a majority stake in Paris-based The Digital Prototype to expand its talent management footprint in France.

YKONE achieved significant European market leadership and 576% revenue growth, earning a top position on the Financial Times FT1000 list for 2025.

YKONE reached 100 million euros in revenue following rapid international growth and a major acquisition in India.

YKONE is launching a London office headed by Paula Albuquerque to scale its influencer marketing services for the UK's luxury and prestige brand market.

Ykone acquired Indian agency Barcode to scale its influencer marketing reach and target the rapidly growing luxury market in the Asia-Pacific region.

TF1 is selling its majority stake in the international influencer agency Ykone to Saudi-based BinDawood Holding for approximately 50 million euros.