YouGov in the news

Zara's parent company launches Lefties to target the value fashion market, as Zara is perceived as more upmarket, according to YouGov BrandIndex data.

More than one in five Americans are listening to more music, with Gen Z driving the increase, and streaming recommendations are key for discovery.

This webinar, based on the YouGov Behavior Change Spring/Summer 2026 study, analyzes Nordic consumer shopping trends and FMCG purchasing habits across Denmark, Finland, Norway, and Sweden.

The document discusses UK petrol station brand rankings for 2026, analyzing customer consideration, shifts in brand perception, and comparisons based on value and quality using YouGov BrandIndex data.

A YouGov study reveals that 16% of Britons are listening to more music, with Gen Z making up half of this group, and streaming service recommendations being the primary method for new music discovery.

A YouGov study measured brand awareness among cricket fans for sponsors of The Hundred 2026, with KP Snacks, Vitality, and Monzo showing significant recognition.

YouGov polling indicates a significant and sustained perception of sleaze surrounding Reform UK and Nigel Farage among Britons, which has intensified over two years and is now comparable to that of past governments.

A YouGov study reveals a decline in printed newspaper readership among young people, who are instead shifting to online news sources and other digital platforms.

YouGov's U.S. gas station rankings for 2026 analyze consumer consideration, value, and quality perceptions for gas station brands, considering factors beyond just price.

The latest YouGov poll for Westminster voting intention shows a close three-way race with Labour and Reform UK at 23% each, and the Conservatives at 20% as of September 6-7, 2026.

The Hundred cricket league, ending in 2026, saw increased public buzz and awareness during its 2023 season, according to YouGov SportsIndex data.

A YouGov survey indicates a majority of the British public holds negative views of Nigel Farage and the Reform party.

YouGov's AI-powered news tracker identifies the most heard-about news stories in Britain by analyzing public input.

A YouGov report details how Americans are coping with financial pressures, debt, and investment hesitancy amidst persistent inflation.

YouGov's AI-powered news tracker identifies the most heard-about news story among Britons based on public responses.

YouGov's latest MRP model for the 2026 Senedd election in Wales indicates a tight race between Reform UK and Plaid Cymru, with Labour facing a significant decline.

An Economist/YouGov poll reveals American public opinion on Donald Trump's foreign policy, the U.S. military, economic concerns, and a proposed monument.

An Economist/YouGov Poll reveals Pope Leo XIV has higher favorability and more public support on the Iran war than Donald Trump or JD Vance.

YouGov's MRP projections reveal Labour is headed for its poorest London election outcome in half a century, with significant gains for the Green Party and Reform UK.