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List of DTC brands in London

Tamtam tracks 258 DTC brands headquartered in London. This list ranks the 30 largest by number of employees on LinkedIn, led by Marks and Spencer, Nothing and Burberry. Their median headcount is 1,950. Half of them were founded in 1994 or later.

πŸ‡¬πŸ‡§ London30 companiesUpdated Nov 11, 2026

These London-based companies primarily operate in the retail sector, with a strong emphasis on fashion, luxury goods, and general merchandise. They represent a mix of established large groups and some younger, mid-sized firms. Notable examples include Marks and Spencer, a global retailer; Burberry, an innovative luxury brand; Nothing, a tech company building smartphones; and Charlotte Tilbury Beauty, a global beauty brand.

The data shows a clear concentration in retail, particularly in apparel and luxury, with companies like River Island, New Look, COS, AllSaints, TOPSHOP TOPMAN, Dr. Martens plc, BHS, Mountain Warehouse, and Jimmy Choo all headquartered in London. The founding dates span a wide range, from the mid-19th century to the 2010s, indicating both historical presence and more recent entries in the market.

#CompanyIndustryHeadquarters EmployeesFounded
1
Marks and Spencerjobs.marksandspencer.com

Global retailer delivering quality products through physical and digital channels while prioritizing innovation and value for millions of customers across the world.

Retail πŸ‡¬πŸ‡§ London 40,055 1884
2
Nothingnothing.tech

London-based tech company building smartphones and audio equipment with iconic design and intuitive engineering as an alternative to established industry giants.

Technology, Information and Internet πŸ‡¬πŸ‡§ London 29,964 2020
3
Burberryburberrycareers.com

Innovative global luxury brand with British heritage, known for iconic trench coats and commitment to sustainability, diversity, and inclusion

Retail Luxury Goods and Jewelry πŸ‡¬πŸ‡§ London 8,769 1856
4
River Islandcareers.riverisland.com

Family-owned UK fashion brand with over 70 years on the high street, focusing on customer connection, innovation, wellbeing, and sustainability.

Retail πŸ‡¬πŸ‡§ London 8,600 1948
5
New Looknewlookgroup.com

A global, multichannel fashion brand offering on-trend, value-fashion for women, men, and teenage girls since 1969, focusing on affordability and customer satisfaction

Retail πŸ‡¬πŸ‡§ London 8,420 1969
6
COScareer.cos.com

This company offers luxury ready-to-wear and accessories with a focus on sustainable craftsmanship, quality, superior colors, and original storytelling

Retail Apparel and Fashion πŸ‡¬πŸ‡§ London 4,500 2007
7
Charlotte Tilbury Beautycharlottetilbury.com

Global beauty brand founded by makeup artist Charlotte Tilbury, offering award-winning makeup and skincare products loved by supermodels and icons worldwide Join the Dream Team today!

Personal Care Product Manufacturing πŸ‡¬πŸ‡§ London 3,357 2013
8
AllSaintscareers.allsaints.com

A customer-centric global team creating cool clothes, curating all aspects of style in-house Agile, responsible, and focused on customer satisfaction

Retail Apparel and Fashion πŸ‡¬πŸ‡§ London 2,923 1994
9
TOPSHOP TOPMANcommunity.workday.com

It is a global fashion retailer known for its trendsetting designs, creative workforce, and commitment to recruiting top industry talent.

Retail Apparel and Fashion πŸ‡¬πŸ‡§ London 2,727 n/a
10
Saga plc.saga.co.uk

A dynamic company focused on providing exceptional experiences for people over 50, driving positive change in markets and communities

Financial Services πŸ‡¬πŸ‡§ London 2,622 1951
11
Dr. Martens plcdrmartens.com

Design and manufacture of iconic British air-cushioned boots known for durability, comfort, and association with rebellious subcultures worldwide.

Retail πŸ‡¬πŸ‡§ London 2,539 n/a
12
BHSbhs.com

A brand reviving iconic British retail with fashion, homewares, and lighting, embracing change, investing, and bringing British style to communities

Retail πŸ‡¬πŸ‡§ London 2,354 n/a
13
Mountain Warehousemountainwarehouse.com

A leading Outdoor Retailer founded in 1997, with over 400 stores worldwide and a strong online presence, seeking talented individuals to join their dynamic team

Retail πŸ‡¬πŸ‡§ London 2,045 1997
14
Jimmy Choorow.jimmychoo.com

Luxury fashion house offering iconic shoes, handbags, accessories, and fragrances Embracing diversity, equality, and inclusion in all aspects of business

Retail Luxury Goods and Jewelry πŸ‡¬πŸ‡§ London 1,987 1996
15
Penguin Random House UKpenguin.co.uk

Publishing diverse voices globally through numerous imprints, combining creativity, technology, and collaboration to reach wide audiences.

Book and Periodical Publishing πŸ‡¬πŸ‡§ London 1,950 2013

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16
ghdghdhair.com

A stylish and innovative company known for its acclaimed range of hair stylers, focused on growth, innovation, and global expansion

Retail πŸ‡¬πŸ‡§ London 1,772 2001
17
Crew Clothing Companycrewclothing.co.uk

An iconic British clothing brand inspired by English heritage, offering top quality products and empowering team members to become "True Crew"

Retail πŸ‡¬πŸ‡§ London 1,712 1993
18
Tropic Skincaretropicskincare.com

We create ethical and effective beauty products in the UK, with clinically tested formulas and a commitment to real change

Personal Care Product Manufacturing πŸ‡¬πŸ‡§ London 1,659 2004
19
Reissreiss.com

A modern fashion house creating timeless women's, men's, and children's clothing and accessories with a focus on elegance, quality, and customer service

Retail πŸ‡¬πŸ‡§ London 1,550 1971
20
The White Companythewhitecompany.com

Designing and creating high-quality, stylish home products, primarily in white, focusing on attention to detail and lasting collections for customers and employees.

Retail πŸ‡¬πŸ‡§ London 1,519 1994
21
Monsoon Accessorizemonsoonjobs.com

Designs and sells vibrant bohemian-inspired clothes using hand-crafted fabrics from Asian artisans, focusing on ethical sourcing and unique quality.

Retail πŸ‡¬πŸ‡§ London 1,487 1973
22
Kurt Geigerbit.ly

A London-based footwear and accessories retailer promoting creativity, kindness, diversity, and inclusion through statement styles and kindness-driven initiatives globally

Retail πŸ‡¬πŸ‡§ London 1,435 1963
23
Nails.INCnailsinc.com

A leading global nail brand founded in 1999, offering innovative, high-quality nail products and a full beauty range worldwide

Retail πŸ‡¬πŸ‡§ London 1,373 1999
24
Cybersecurity Expertsmsdevs.org

A pharmaceutical company that specializes in producing and distributing medical drugs and healthcare products

Technology, Information and Internet πŸ‡¬πŸ‡§ London 1,293 2022
25
Paul Smithpaulsmith.com

Design and retail of creative fashion products including clothing and collaborations, originating from a small shop in Nottingham, England.

Retail Luxury Goods and Jewelry πŸ‡¬πŸ‡§ London 1,212 1970
26
Alexander McQueenalexandermcqueen.com

It is a British luxury fashion house known for its individuality, strength, and uncompromising quality under creative direction of SeΓ‘n McGirr.

Retail Luxury Goods and Jewelry πŸ‡¬πŸ‡§ London 1,180 n/a
27
French Connectionfrenchconnection.com

A British design-led brand offering distinctive womenswear, menswear, accessories, and home products globally through retail, e-commerce, wholesale, and licensing channels

Retail πŸ‡¬πŸ‡§ London 1,132 1972
28
Goustogousto.co.uk

Gousto helps busy families cook delicious meals by delivering perfectly measured ingredients, fostering togetherness over home-cooked dinners Fast-growing and acclaimed

Food and Beverage Services πŸ‡¬πŸ‡§ London 1,114 2012
29
Mossmoss.co.uk

Established in 1851, this company pioneers ready-to-wear suits and empowers customers to look and feel their best for all occasions

Retail Apparel and Fashion πŸ‡¬πŸ‡§ London 1,057 1851
30
Dishoomdishoom.com

A vibrant homage to Bombay’s old Irani cafΓ©s, Dishoom focuses on serving guests with Seva, warmth, and excellence through a first-class team

Restaurants πŸ‡¬πŸ‡§ London 967 2010

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.

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