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Top 100 DTC brands in the United Kingdom

Tamtam tracks 587 DTC brands headquartered in the United Kingdom. This list ranks the 100 largest by number of employees on LinkedIn, led by Avon, Marks and Spencer and Nothing. Their median headcount is 1,125. Half of them were founded in 1990 or later. The most common headquarters are London (52), Manchester (6) and Solihull (2).

🇬🇧 United Kingdom100 companiesUpdated Nov 11, 2026

These direct-to-consumer (DTC) brands in the United Kingdom primarily operate in retail, encompassing fashion, general merchandise, and personal care. The list includes established large corporations like Marks and Spencer, a global retailer, and Avon, a beauty brand. It also features newer ventures such as Nothing, a London-based tech company building smartphones.

Several companies on this list are major retailers: Next specializes in furniture and technology, Waitrose & Partners focuses on ethical operations, and Greggs is a food-on-the-go retailer. A notable pattern is the strong concentration of headquarters in London, with companies like Burberry, a luxury brand, and River Island, a fashion brand, based there.

#CompanyIndustryHeadquarters EmployeesFounded
1
Avonavonworldwide.com

A pioneering beauty brand focused on empowering women worldwide, offering innovative products and advocating for gender equality and women's health

Personal Care Product Manufacturing 🇬🇧 Northampton 75,208 n/a
2
Marks and Spencerjobs.marksandspencer.com

Global retailer delivering quality products through physical and digital channels while prioritizing innovation and value for millions of customers across the world.

Retail 🇬🇧 London 40,055 1884
3
Nothingnothing.tech

London-based tech company building smartphones and audio equipment with iconic design and intuitive engineering as an alternative to established industry giants.

Technology, Information and Internet 🇬🇧 London 29,964 2020
4
Nextcareers.next.co.uk

Leading British retailer specializing in furniture production and technology development while fostering an innovative environment for warehouse teams and software engineering experts.

Retail 🇬🇧 Leicester 26,161 1982
5
Waitrose & Partnersjlpjobs.com

A unique business that focuses on creating happier and more trusted ways of operating, with a shared purpose to make a positive impact on society

Retail 🇬🇧 Bracknell 18,555 1904
6
Greggsgreggs.com

Leading food-on-the-go retailer with over 2,400 shops, offering freshly prepared, affordable, great tasting food to millions weekly.

Food and Beverage Services 🇬🇧 13,592 1939
7
Burberryburberrycareers.com

Innovative global luxury brand with British heritage, known for iconic trench coats and commitment to sustainability, diversity, and inclusion

Retail Luxury Goods and Jewelry 🇬🇧 London 8,769 1856
8
River Islandcareers.riverisland.com

Family-owned UK fashion brand with over 70 years on the high street, focusing on customer connection, innovation, wellbeing, and sustainability.

Retail 🇬🇧 London 8,600 1948
9
New Looknewlookgroup.com

A global, multichannel fashion brand offering on-trend, value-fashion for women, men, and teenage girls since 1969, focusing on affordability and customer satisfaction

Retail 🇬🇧 London 8,420 1969
10
Clarksclarks.com

A historic shoe company founded in 1825, known for innovative footwear designs that have evolved with fashion trends worldwide

Retail 🇬🇧 Street 6,739 1825
11
Boohoo Group PLCboohoogroup.com

Leader in online fashion retail with 13 brands, global presence, and a team of 6,000+, offering endless opportunities for growth and evolution

Retail Apparel and Fashion 🇬🇧 Manchester 6,523 n/a
12
The Body Shopthebodyshopcareers.com

Creation of natural, ethical beauty products using fair trade ingredients, promoting cruelty-free practices, and operating globally with diverse teams.

Retail 🇬🇧 Littlehampton 6,047 1976
13
People Readykottonology.com

Specializing in providing temporary, contract, and permanent staff across various sectors with a network of local consultants for round-the-clock staffing solutions

Retail Apparel and Fashion 🇬🇧 Armagh 5,344 2024
14
COScareer.cos.com

This company offers luxury ready-to-wear and accessories with a focus on sustainable craftsmanship, quality, superior colors, and original storytelling

Retail Apparel and Fashion 🇬🇧 London 4,500 2007
15
Card Factorycardfactory.co.uk

Retailer specializing in greetings cards, gifts, party products, exclusive designs, personalized items, with over 1000 UK and Ireland stores.

Retail 🇬🇧 Wakefield 4,330 1997
16
LUSHlush.com

Innovative beauty products with fresh ingredients, ethical practices, and handmade manufacturing sold globally in shops and online

Personal Care Product Manufacturing 🇬🇧 Poole 3,524 1995
17
Charlotte Tilbury Beautycharlottetilbury.com

Global beauty brand founded by makeup artist Charlotte Tilbury, offering award-winning makeup and skincare products loved by supermodels and icons worldwide Join the Dream Team today!

Personal Care Product Manufacturing 🇬🇧 London 3,357 2013
18
Superdrycareers.superdry.com

The company focuses on creating authentic, high-quality, and sustainable fashion pieces that stand the test of time, on a style-obsessed journey

Retail Apparel and Fashion 🇬🇧 Cheltenham 3,125 2003
19
DFSdfs.co.uk

Design, market, and sell sofas reflecting unique styles and tastes, serving UK homes both online and in physical stores.

Retail 🇬🇧 Doncaster 2,996 1969
20
AllSaintscareers.allsaints.com

A customer-centric global team creating cool clothes, curating all aspects of style in-house Agile, responsible, and focused on customer satisfaction

Retail Apparel and Fashion 🇬🇧 London 2,923 1994
21
TOPSHOP TOPMANcommunity.workday.com

It is a global fashion retailer known for its trendsetting designs, creative workforce, and commitment to recruiting top industry talent.

Retail Apparel and Fashion 🇬🇧 London 2,727 n/a
22
Saga plc.saga.co.uk

A dynamic company focused on providing exceptional experiences for people over 50, driving positive change in markets and communities

Financial Services 🇬🇧 London 2,622 1951
23
Gymsharkgymshark.com

A rapidly growing fitness apparel brand with a large social media following, serving customers worldwide with innovative and high-quality products

Retail 🇬🇧 Solihull 2,579 2012
24
Dr. Martens plcdrmartens.com

Design and manufacture of iconic British air-cushioned boots known for durability, comfort, and association with rebellious subcultures worldwide.

Retail 🇬🇧 London 2,539 n/a
25
THGthg.com

Vertically integrated group retailing beauty and nutrition brands using proprietary e-commerce technology and brand-building platform to global customers.

Retail 🇬🇧 Manchester 2,506 2004
26
Mercedes-AMG PETRONAS Formula One Teammercedesamgf1.com

Design, develop, manufacture, and race high-performance Formula One cars, competing globally with advanced technology and exceptional teamwork.

Spectator Sports 🇬🇧 Brackley 2,408 n/a
27
BHSbhs.com

A brand reviving iconic British retail with fashion, homewares, and lighting, embracing change, investing, and bringing British style to communities

Retail 🇬🇧 London 2,354 n/a
28
Mountain Warehousemountainwarehouse.com

A leading Outdoor Retailer founded in 1997, with over 400 stores worldwide and a strong online presence, seeking talented individuals to join their dynamic team

Retail 🇬🇧 London 2,045 1997
29
Jimmy Choorow.jimmychoo.com

Luxury fashion house offering iconic shoes, handbags, accessories, and fragrances Embracing diversity, equality, and inclusion in all aspects of business

Retail Luxury Goods and Jewelry 🇬🇧 London 1,987 1996
30
Penguin Random House UKpenguin.co.uk

Publishing diverse voices globally through numerous imprints, combining creativity, technology, and collaboration to reach wide audiences.

Book and Periodical Publishing 🇬🇧 London 1,950 2013
31
Mulberry Englandmulberry.com

Luxury leather goods brand with a focus on British heritage, responsible craft, and sustainability Offering repair services, circular resale platform, and commitment to DEI

Retail Luxury Goods and Jewelry 🇬🇧 Somerset 1,787 1971
32
ghdghdhair.com

A stylish and innovative company known for its acclaimed range of hair stylers, focused on growth, innovation, and global expansion

Retail 🇬🇧 London 1,772 2001
33
Crew Clothing Companycrewclothing.co.uk

An iconic British clothing brand inspired by English heritage, offering top quality products and empowering team members to become "True Crew"

Retail 🇬🇧 London 1,712 1993
34
Tropic Skincaretropicskincare.com

We create ethical and effective beauty products in the UK, with clinically tested formulas and a commitment to real change

Personal Care Product Manufacturing 🇬🇧 London 1,659 2004
35
Hotel Chocolathotelchocolat.com

Luxury British cacao grower and chocolatier focusing on originality, authenticity, and ethics, with eco-conscious practices and innovative farming initiatives

Retail 🇬🇧 Royston 1,648 2004
36
Reissreiss.com

A modern fashion house creating timeless women's, men's, and children's clothing and accessories with a focus on elegance, quality, and customer service

Retail 🇬🇧 London 1,550 1971
37
The White Companythewhitecompany.com

Designing and creating high-quality, stylish home products, primarily in white, focusing on attention to detail and lasting collections for customers and employees.

Retail 🇬🇧 London 1,519 1994
38
Monsoon Accessorizemonsoonjobs.com

Designs and sells vibrant bohemian-inspired clothes using hand-crafted fabrics from Asian artisans, focusing on ethical sourcing and unique quality.

Retail 🇬🇧 London 1,487 1973
39
Kurt Geigerbit.ly

A London-based footwear and accessories retailer promoting creativity, kindness, diversity, and inclusion through statement styles and kindness-driven initiatives globally

Retail 🇬🇧 London 1,435 1963
40
Nails.INCnailsinc.com

A leading global nail brand founded in 1999, offering innovative, high-quality nail products and a full beauty range worldwide

Retail 🇬🇧 London 1,373 1999
41
FatFacefatface.com

Retailer of active lifestyle clothing and accessories including womenswear, menswear, childrenswear, footwear, and accessories across multiple channels.

Retail 🇬🇧 Havant 1,356 1988
42
George at Asdaasda.jobs

A leading UK fashion retailer focusing on value, online and in-store presence, international sales, and a commitment to creating a joyful work environment

Retail Apparel and Fashion 🇬🇧 Lutterworth 1,355 1989
43
Ted Bakertedbaker.com

British fashion brand established in 1988, known for creativity, passion, and global reach from London to New York.

Retail Apparel and Fashion 🇬🇧 1,339 1988
44
Cybersecurity Expertsmsdevs.org

A pharmaceutical company that specializes in producing and distributing medical drugs and healthcare products

Technology, Information and Internet 🇬🇧 London 1,293 2022
45
Paul Smithpaulsmith.com

Design and retail of creative fashion products including clothing and collaborations, originating from a small shop in Nottingham, England.

Retail Luxury Goods and Jewelry 🇬🇧 London 1,212 1970
46
N Brown Groupnbrown.co.uk

A leading UK digital retail platform offering clothing, footwear, and home products, focused on inclusivity and accessibility with a heritage of over 160 years

Retail 🇬🇧 Manchester 1,203 1859
47
Alexander McQueenalexandermcqueen.com

It is a British luxury fashion house known for its individuality, strength, and uncompromising quality under creative direction of Seán McGirr.

Retail Luxury Goods and Jewelry 🇬🇧 London 1,180 n/a
48
French Connectionfrenchconnection.com

A British design-led brand offering distinctive womenswear, menswear, accessories, and home products globally through retail, e-commerce, wholesale, and licensing channels

Retail 🇬🇧 London 1,132 1972
49
The Regatta Groupregattagroupcareers.com

A family-run business with outdoor brands that provide innovative products for various activities, emphasizing sustainability, relationships, and community improvement

Retail Apparel and Fashion 🇬🇧 Urmston 1,131 n/a
50
BrewDogbrewdog.com

A global craft beer company founded in Scotland, BrewDog is known for its innovative brews, numerous bars, and passionate community of Equity Punks

Food and Beverage Services 🇬🇧 Aberdeenshire 1,125 2007

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51
Goustogousto.co.uk

Gousto helps busy families cook delicious meals by delivering perfectly measured ingredients, fostering togetherness over home-cooked dinners Fast-growing and acclaimed

Food and Beverage Services 🇬🇧 London 1,114 2012
52
Fuller's Breweryfullersbrewery.co.uk

London's oldest continuous working brewery producing a range of acclaimed ales, championing real ale and British brewing excellence for over 175 years

Food and Beverage Services 🇬🇧 Chiswick 1,112 1845
53
Mossmoss.co.uk

Established in 1851, this company pioneers ready-to-wear suits and empowers customers to look and feel their best for all occasions

Retail Apparel and Fashion 🇬🇧 London 1,057 1851
54
Oliver Bonasoliverbonas.com

A design-driven retail brand with over 85 stores, focused on creating a joyful and inclusive work environment through collaboration, creativity, and kindness

Retail 🇬🇧 Chessington 1,052 1993
55
Barbourbarbour.com

Manufacture and sell British heritage waxed jackets, functional clothing, footwear, and accessories inspired by countryside and motorcycle culture.

Retail Apparel and Fashion 🇬🇧 South Shields 1,052 1894
56
Dishoomdishoom.com

A vibrant homage to Bombay’s old Irani cafés, Dishoom focuses on serving guests with Seva, warmth, and excellence through a first-class team

Restaurants 🇬🇧 London 967 2010
57
Charles Tyrwhittcharlestyrwhitt.com

Design and retail of premium shirts and full menswear wardrobes globally, emphasizing quality, sustainability, and dressing men well for every occasion.

Retail Apparel and Fashion 🇬🇧 London 928 1986
58
The 1:1 Diet by Cambridge Weight Planone2onediet.com

A global weight management company offering personalized plans, nutritionally balanced products, and business opportunities through one-to-one support for clients

Wellness and Fitness Services 🇬🇧 Corby 921 1984
59
Bodenboden.com

It is a British clothing brand founded by Johnnie, focusing on stylish, ethical, and uplifting clothing for over 1.7 million customers.

Retail Apparel and Fashion 🇬🇧 911 1991
60
Laura Ashleylauraashleyusa.com

A British lifestyle brand rooted in design heritage, quality, and originality Specializing in prints inspired by the English countryside for modern living

Retail 🇬🇧 London 903 1953
61
ELEMISelemis.com

Award-winning British skincare brand with B Corp certification providing high-quality skin products while meeting high standards of social and environmental performance.

Personal Care Product Manufacturing 🇬🇧 London 885 1990
62
Lifeplusww2.lifeplus.com

This company promotes wellbeing through nutritional supplements, sports nutrition, and personal care products, distributed by real people to support a global community

Wellness and Fitness Services 🇬🇧 St Neots 885 1992
63
White Stuffwhitestuff.com

A multi-channel brand selling clothing, accessories, and home ware with a focus on original design, community building, employee growth, and social responsibility

Retail Apparel and Fashion 🇬🇧 London 874 1985
64
Decathlon UKdecathlon.co.uk

A family-owned company offering expertly designed products for over 70 sports, creating accessible and affordable shopping experiences nationwide

Sporting Goods Manufacturing 🇬🇧 London 794 1999
65
Graffgraff.com

A prestigious jewelry company with expertise in rare gemstones, diamond selection, master craftsmanship, innovative design, and retail expansion

Retail Luxury Goods and Jewelry 🇬🇧 London 748 1960
66
HeliosX Groupheliosx.com

provides asynchronous telemedicine services and medication delivery, enabling private, convenient, and expert-guided healthcare without traditional barriers

Hospitals and Health Care 🇬🇧 London 744 2013
67
Seasaltseasaltcornwall.com

Designs and sells beautiful and useful clothing inspired by the coastal community, with a focus on quality, sustainability, and customer satisfaction

Retail Apparel and Fashion 🇬🇧 Falmouth 743 1981
68
Associated British Foods plcabf.co.uk

Diversified international group operating in food, ingredients, and retail sectors with global presence and focus on sustainable growth.

Food and Beverage Manufacturing 🇬🇧 London 725 1935
69
Vivienne Westwoodviviennewestwood.com

Independent global fashion company producing clothes and accessories, raising awareness of environmental and human rights issues through design.

Retail Luxury Goods and Jewelry 🇬🇧 London 721 1971
70
Huelhuel.com

Provides nutritionally complete food containing twenty-six essential vitamins and minerals, protein, fats, and carbs delivered worldwide with minimal environmental impact for busy people.

Food and Beverage Services 🇬🇧 Tring 716 2015
71
Mamas & Papasmamasandpapas.com

With over 40 years of experience, this company offers a wide range of award-winning products for proud parents worldwide

Retail 🇬🇧 Huddersfield 714 1981
72
Stella McCartneystellamccartney.com

Luxury lifestyle brand focusing on ethical, sustainable fashion using alternative materials, supporting regenerative agriculture, and promoting circular business models globally.

Retail Apparel and Fashion 🇬🇧 London 688 2001
73
Beauty Piebeautypie.com

Premium beauty products manufactured in top labs worldwide, offered directly to members at lower prices than traditional luxury retail.

Retail 🇬🇧 London 686 2016
74
Lee Cooperleecooper.com

A leading European denim brand offering jeans, clothing, accessories, and footwear through a global network of over 4000 outlets

Retail Apparel and Fashion 🇬🇧 London 665 1908
75
KOIkoifootwear.com

A UK-based company that specializes in 100% vegan products, emphasizing creativity in their designs

Retail 🇬🇧 Manchester 664 2016
76
Yours Clothingyoursclothing.co.uk

Fashion curve retailer offering stylish clothing for all sizes, with global shipping, physical stores, quality guarantee, on-trend collections, affordable prices, and exceptional customer service

Retail 🇬🇧 Peterborough 661 2007
77
Sofologysofology.co.uk

A UK-based retailer with a mission to help customers feel at home on a sofa they love, prioritizing customer experience and team satisfaction

Retail 🇬🇧 Golborne 658 1976
78
Marshmallowmarshmallow.com

A purpose-driven company using technology to provide fairer insurance prices for marginalized customers, addressing unique problems others overlook

Financial Services 🇬🇧 London 650 2017
79
Bonmarchebonmarche.co.uk

Yorkshire-based fashion house offering quality, stylish clothing for women over 50 at affordable prices, with a focus on outstanding customer service and continuous growth

Retail 🇬🇧 Wakefield 645 1982
80
Brompton Bicyclebrompton.com

A certified B Corp specializing in innovative, foldable city bikes with 165 million customizable combinations, handmade in London and sold worldwide

Manufacturing 🇬🇧 Greenford 635 1975
81
Hackett Londonawwg-hackett-production.mobify-storefront.com

Global menswear brand providing timeless British style through casual wear, formal attire, activewear, and bespoke Savile Row tailoring for international male clientele.

Retail Apparel and Fashion 🇬🇧 London 635 1983
82
Molton Brownmoltonbrown.co.uk

Luxury British brand specializing in high-quality perfumes, bath, body, hair, and home products made sustainably in England.

Personal Care Product Manufacturing 🇬🇧 London 633 1973
83
The Royal Mintroyalmint.com

Leading British maker of original coin collections, gifts, and currency solutions, offering eye-opening experiences, investment opportunities, and special moment celebrations

Consumer Goods 🇬🇧 Llantrisant 627 n/a
84
F&F Clothingf-f.com

International fashion brand providing high quality, affordable clothing through thousands of stores globally, focusing on ethical sourcing and fast-paced retail growth.

Retail Apparel and Fashion 🇬🇧 Hatfield 624 2001
85
Fred Perryfredperry.com

This company founded by a Wimbledon champion in 1952 is known for its iconic pique shirt that has become synonymous with British youth subcultures

Retail Apparel and Fashion 🇬🇧 London 616 1952
86
Sweaty Bettysweatybetty.com

Design and sell female-focused activewear combining performance, style, and comfort to support diverse fitness activities and everyday wear.

Retail 🇬🇧 London 609 1998
87
Accessorizeaccessorize.com

A global fashion brand offering iconic accessories to empower modern women, focused on sustainability, ethical practices, and giving back to communities

Retail 🇬🇧 London 605 1984
88
Hillaryshillarys.co.uk

Founded in 1971, this company offers bespoke blinds, curtains, and shutters in Britain and Ireland, with a focus on creativity, quality, and exceptional customer service

Retail 🇬🇧 Nottingham 600 1971
89
Neal's Yard Remediesnealsyardremedies.com

A company dedicated to providing natural and organic health and beauty products, while promoting sustainability and protecting the planet

Personal Care Product Manufacturing 🇬🇧 Gillingham 595 1981
90
Loungeloungeunderwear.com

A brand based in England, focused on empowering women globally with stylish and comfortable underwear designed for real women and real moments

Retail Apparel and Fashion 🇬🇧 Solihull 592 2016
91
Bravissimobravissimo.com

Specializes in providing lingerie and swimwear in D-L cup sizes, with a mission to empower big boobed women to feel confident and celebrated

Retail 🇬🇧 Warwick 589 1995
92
Kleenezekleeneze.com

A leading European network marketing company with a 90-year history, offering high-quality products through direct selling and providing independent earning opportunities

Manufacturing 🇬🇧 Clayton-le-Moors 589 1923
93
PrettyLittleThing.comcareers.boohoogroup.com

The company promotes love, equality, and acceptance through fashion, offering a diverse range of styles for every individual to feel confident

Retail Apparel and Fashion 🇬🇧 Manchester 584 n/a
94
apetito UKapetito.co.uk

production of delicious, nutritious, and sustainable meals for hospitals, care homes, education, local authorities, and home delivery customers

Food and Beverage Manufacturing 🇬🇧 Trowbridge 584 1991
95
Butternut Box | B Corpbutternutbox.com

provides fresh, high-quality dog food with a focus on health and sustainability, certified as a B Corp company.

Manufacturing 🇬🇧 London 561 2016
96
Moonpigmoonpig.com

A leading eCommerce platform for personalized cards, gifts, and flowers, helping customers celebrate special occasions with a caring company culture

Technology, Information and Internet 🇬🇧 London 547 2000
97
Edinburgh Woollen Millewm.co.uk

Retail business with over 400 units across UK and Ireland, offering fashion and home products for 45+ customers in high street, tourist, and destination locations

Retail 🇬🇧 Carlisle 543 1946
98
BEAUTY BAYlinktr.ee

A beauty retailer sourcing unique brands and products, providing a vast selection for beauty enthusiasts seeking the latest trends and launches

Retail 🇬🇧 Manchester 539 1999
99
JoJo Maman Bébéjojomamanbebe.co.uk

A multi-channel retailer of maternity wear, babywear, and nursery products with a strong focus on ethical and sustainable practices, while valuing teamwork and quality

Retail 🇬🇧 London 537 1993
100
The Dune Groupdunelondon.com

A fashion brand founded in 1992, offering affordable luxury footwear and accessories inspired by the vibrant energy of London With over 200 store locations worldwide

Retail 🇬🇧 London 513 1992

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.

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