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The 100 largest DTC brands in the United States

Tamtam tracks 576 DTC brands headquartered in the United States. This list ranks the 100 largest by number of employees on LinkedIn, led by Apple, HP and Tesla Austria GmbH. Their median headcount is 6,531. Half of them were founded in 1981 or later. The most common headquarters are New York (15), San Francisco (8) and Los Angeles (5).

🇺🇸 United States100 companiesUpdated Oct 24, 2026
#CompanyIndustryHeadquarters EmployeesFounded
1
Appleapple.com

Designs and manufactures innovative consumer electronics, including iPhones, iPads, and Macs, known for their user-friendly interfaces and sleek design

Computers and Electronics Manufacturing 🇺🇸 Cupertino 184,384 1976
2
HPhp.com

This company creates technology solutions aiming to inspire innovation and make extraordinary contributions to humanity through climate action, human rights, and digital equity

IT Services and IT Consulting 🇺🇸 Palo Alto 142,944 n/a
3
Tesla Austria GmbHtesla.com

A company focused on accelerating the world's transition to sustainable energy through electric vehicles and clean energy generation and storage solutions

Manufacturing 🇺🇸 Austin 128,000 2003
4
Nikenike.com

Leading designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for various sports and fitness activities worldwide Founded in 1972

Retail 🇺🇸 Beaverton 98,830 n/a
5
The Estée Lauder Companies Inc.elcompanies.com

A global leader in skincare, makeup, fragrance, and hair care, offering luxury brands sold in 150+ countries, with a diverse product portfolio

Personal Care Product Manufacturing 🇺🇸 New York 60,000 n/a
6
VF Corporationvfc.com

A global apparel and footwear company, empowering sustainable and active lifestyles through iconic brands like Vans, The North Face, and Timberland

Retail Apparel and Fashion 🇺🇸 Denver 50,000 1899
7
Sherwin-Williamssherwin-williams.com

Global supplier of paints, coatings, and related products with extensive distribution network and diverse, innovative workforce worldwide.

Paint, Coating, and Adhesive Manufacturing 🇺🇸 Cleveland 49,925 n/a
8
Victoria’s Secret & Co.victoriassecret.com

Specialty retailer offering bras, lingerie, sleepwear, athleisure, swimwear, fragrances, and body care supporting diverse women globally.

Retail 🇺🇸 Columbus 30,271 2021
9
Abercrombie & Fitch Co.abercrombie.com

Global omnichannel specialty retailer providing quality apparel and accessories for kids through millennials across diverse brands through physical stores and digital platforms.

Retail 🇺🇸 Columbus 29,375 1892
10
American Eagle Outfitters Inc.aeo-inc.com

Global omni-channel retailer offering high-quality apparel, intimates, activewear, and personal care products through diverse brands focused on optimistic self-expression and social responsibility.

Retail 🇺🇸 Pittsburgh 22,832 1977
11
PVH Corp.pvh.com

Focused on transforming Calvin Klein and TOMMY HILFIGER into top lifestyle brands, striving to elevate PVH as a leading brand group

Retail Apparel and Fashion 🇺🇸 New York 22,000 1881
12
Ralph Laurencorporate.ralphlauren.com

Global leader in luxury lifestyle products across apparel, footwear, accessories, home, fragrances, and hospitality, inspiring timeless style and authenticity for over 50 years

Retail Apparel and Fashion 🇺🇸 New York 21,641 1967
13
Amwayamwayglobal.com

Entrepreneur-led health and wellness company offering Nutrilite™, Artistry™, and XS™ energy drinks through a global network of Amway Business Owners

Manufacturing 🇺🇸 Ada 21,548 1959
14
Tapestrytapestry.com

A global fashion house with iconic brands like Coach, Kate Spade, and Stuart Weitzman, focused on creativity, diversity, sustainability, and empowerment

Retail Apparel and Fashion 🇺🇸 New York 19,929 n/a
15
Forever 21forever21.com

A fashion industry leader focused on making the latest trends accessible, operating E-commerce and 450 US locations, with a strong brand DNA

Retail Apparel and Fashion 🇺🇸 Los Angeles 19,339 1984
16
Levi Strauss & Co.levistrauss.com

designs and markets iconic denim jeans and apparel brands, emphasizing sustainability, innovation, and global self-expression through fashion.

Retail Apparel and Fashion 🇺🇸 San Francisco 17,743 1853
17
Skecherscareers.skechers.com

A global brand that creates stylish, comfortable, and innovative footwear, apparel, and accessories for men, women, and children at affordable prices

Retail 🇺🇸 Manhattan Beach 16,264 n/a
18
Williams-Sonoma, Inc.williams-sonomainc.com

Specialty retailer offering high-quality kitchenware, furniture, and home decor through brands like Pottery Barn and West Elm across global multi-channel retail platforms.

Retail 🇺🇸 San Francisco 15,546 n/a
19
J.Crewjcrew.com

Designing and crafting high-quality classic apparel that combines familiarity with fresh style, inspiring personal expression and confidence.

Retail Apparel and Fashion 🇺🇸 New York 15,369 n/a
20
Gapgapinc.com

Iconic global retailer specializing in denim and elevated American style clothing across fourteen hundred stores worldwide with a focus on community and diversity.

Retail 🇺🇸 New York 15,202 n/a
21
MAC Cosmeticsmaccosmetics.com

Leading cosmetics brand focusing on colour expertise, artistic expression, inclusivity, diversity, conscious beauty, and social responsibility in products and mission.

Personal Care Product Manufacturing 🇺🇸 14,548 1984
22
Tiffany & Co.tiffany.com

Luxury jewelry and accessories company founded in 1837, known for innovative design, fine craftsmanship, and global cultural influence Operates worldwide

Retail Luxury Goods and Jewelry 🇺🇸 New York 14,000 1837
23
Under Armourunderarmour.com

Design and develop innovative performance apparel, footwear, and gear focused on enhancing athletes' training, competition, and recovery experiences.

Retail Apparel and Fashion 🇺🇸 Baltimore 13,004 1996
24
EXPRESSexpress.com

multichannel fashion brand offering modern, confident, and effortless clothing for work, everyday, and special occasions through stores and online

Retail 🇺🇸 Columbus 11,919 1980
25
Young Living Essential Oilsyoungliving.com

produces authentic, pure, and potent essential oils through a proprietary Seed to Seal process, inspiring wellness and opportunities for lifelong transformations globally.

Wellness and Fitness Services 🇺🇸 Lehi 11,764 1993
26
New Balancenewbalance.com

Designing and manufacturing high-quality athletic footwear and apparel with a focus on comfort, fit, innovation, and community support worldwide.

Sporting Goods Manufacturing 🇺🇸 Brighton 11,624 1906
27
Garmingarmin.com

Design and manufacture innovative products that enhance customer experiences in various markets, promoting a balanced work-life culture for employees.

Computers and Electronics Manufacturing 🇺🇸 Olathe 11,335 1989
28
Sunrunsunrun.com

The company offers a modern energy experience with reliable, affordable, and clean energy made from the sun, giving customers freedom in powering their lives

Services for Renewable Energy 🇺🇸 San Francisco 10,526 2007
29
Vansvans.com

An iconic brand in action sports, music, art, and design, fostering creativity, inclusivity, and sustainability within a global family of outdoor and lifestyle brands

Retail 🇺🇸 Costa Mesa 10,436 1966
30
Wonderwonder.com

Providing quick delivery of diverse restaurant options to customers worldwide, ensuring convenient access to high-quality food

Food and Beverage Services 🇺🇸 New York 10,306 2018
31
Columbia Sportswear Companycolumbiasportswearcompany.com

Global outdoor brand crafting active lifestyle gear with leading technologies, reflecting Pacific Northwest heritage, sold worldwide, and promoting outdoor activities and adventures

Retail Apparel and Fashion 🇺🇸 Portland 10,070 n/a
32
Melaleuca: The Wellness Companymelaleucajobs.com

A wellness company that manufactures and distributes high-quality products directly to consumers, offering the opportunity for additional income without large investment or risk

Personal Care Product Manufacturing 🇺🇸 Idaho Falls 9,486 1985
33
Michael Korsmichaelkors.com

It is a luxury fashion brand offering accessories, ready-to-wear, and footwear, while also engaging in philanthropic efforts against hunger.

Retail Apparel and Fashion 🇺🇸 New York 9,331 1981
34
Calvin Kleincalvinklein.us

Global fashion lifestyle brand offering minimalist, high-quality apparel and accessories with a focus on creativity, confidence, and empowerment.

Retail Apparel and Fashion 🇺🇸 New York 9,327 1968
35
Pampered Chefpamperedchef.com

Development and sales of unique, high-quality kitchen tools, cookware, and pantry products through independent consultants and ecommerce.

Retail 🇺🇸 Addison 9,039 1980
36
Guess?, LLC.guess.com

Design, manufacture, and retail of fashionable apparel and accessories under multiple brand lines including GUESS, Marciano, and G by GUESS.

Retail Apparel and Fashion 🇺🇸 Los Angeles 8,977 1981
37
Revlonrevlon.com

A global beauty company known for high-quality cosmetics, hair care, and fragrances sold in 150 countries through various retail channels

Personal Care Product Manufacturing 🇺🇸 New York 8,874 n/a
38
It Works! Globalzinzino.com

Global company offering weight loss, nutrition, active lifestyle, and beauty products through direct selling and team-building worldwide.

Retail Health and Personal Care Products 🇺🇸 Palmetto 8,758 2001
39
Shutterflyshutterflyinc.com

A leading digital retailer offering personalized photo products, stationery, gifts, and equipment rentals, as well as digital printing services and school photography

Retail 🇺🇸 San Jose 8,646 1999
40
Vivintvivint.com

A leading smart home company providing integrated systems, professional installation, 24/7 monitoring, and customer support to over 17 million customers in North America

Computers and Electronics Manufacturing 🇺🇸 Lehi 8,504 1999
41
Perdue Farmscorporate.perduefarms.com

A fourth-generation, family-owned US food and agriculture business offering premium protein products through responsible practices and a focus on animal welfare

Food and Beverage Manufacturing 🇺🇸 Salisbury 8,392 1920
42
Hasbroshop.hasbro.com

A leading toy and game company delivering engaging brand experiences through iconic brands, toys, consumer products, gaming, and entertainment for global audiences

Manufacturing 🇺🇸 Pawtucket 8,226 1923
43
Urban Outfittersurbn.com

A lifestyle retailer creating inspiring retail environments with a curated mix of women's, men's, accessories, and home products

Retail Apparel and Fashion 🇺🇸 Philadelpia 8,092 1970
44
Banana Republicbananarepublic.gap.com

Global fashion brand offering modern apparel, accessories, and fragrances crafted from premium materials through hundreds of retail locations and community outreach programs.

Retail 🇺🇸 San Francisco 7,851 n/a
45
Crocs, Inc.crocs.com

designing and producing comfortable, stylish casual footwear with a focus on personalization, sustainability, and inclusive company culture.

Retail Apparel and Fashion 🇺🇸 Broomfield 7,741 n/a
46
Plexus Worldwideplexusworldwide.com

Health and wellness company based in Scottsdale, Arizona, offering science-based products to improve lives Globally recognized direct-selling organization with a focus on employee well-being and growth

Wellness and Fitness Services 🇺🇸 Scottsdale 7,277 2008
47
TeacherGoalsteachergoals.com

Educational platform supporting teachers with resources for success in and out of the classroom, amplifying their voices

Primary and Secondary Education 🇺🇸 Indianapolis 6,944 2014
48
Bose Corporationbose.com

Develops advanced audio technologies and products for home, automotive, portable, and public spaces, enhancing music listening experiences worldwide.

Computers and Electronics Manufacturing 🇺🇸 Framingham 6,699 n/a
49
Deckers Brandsdeckers.com

Global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for casual lifestyle and performance activities worldwide

Retail Apparel and Fashion 🇺🇸 Goleta 6,533 1973
50
Crate & Barrelcrateandbarrel.com

Leading home furnishings specialty retailer, offering curated products and custom delivery, with physical stores and online platforms across multiple brands globally.

Retail 🇺🇸 Northbrook 6,531 1962
51
ALOaloyoga.com

It inspires mindful movement and wellness through advanced activewear, clean beauty, and content, promoting mind-body wellness while respecting the planet.

Retail Apparel and Fashion 🇺🇸 Beverly Hills 6,497 2007
52
Weight Watchersweightwatchers.com

Global leader in science-backed weight management offering personalized support, clinical interventions, GLP-1 medications, technology, and community coaching for sustainable results.

Wellness and Fitness Services 🇺🇸 New York 6,419 1963
53
mauricesmaurices.com

A retail company offering Feel Good Fashion for Real Life™ in sizes 0-24, with a focus on wellness, empowerment, and a people-first culture

Retail 🇺🇸 Duluth 5,694 1931
54
The North Facethenorthface.com

Design and manufacture advanced outdoor apparel and equipment, fostering exploration and protecting natural environments worldwide.

Retail Apparel and Fashion 🇺🇸 Denver 5,513 1966
55
doTERRA Wellness Advocatedoterra.com

A company promoting health and wellness through therapeutic-grade essential oils, with Wellness Advocates sharing product benefits and providing educational opportunities

Wellness and Fitness Services 🇺🇸 Pleasant Grove 5,463 2008
56
MONAT Globalmonatglobal.com

Provides naturally based products promoting health and beauty, offers rewarding business opportunities, and fosters a culture of family and gratitude.

Retail Health and Personal Care Products 🇺🇸 Doral 5,261 2014
57
COMUNEthecomune.com

Innovative brand offering products that embody carefree idealism, embracing rawness and imperfections to push creative boundaries Supporting like-minded individuals

Wholesale 🇺🇸 Los Angeles 5,208 n/a
58
Freshfresh.com

A global beauty brand offering skincare, lip care, body care, and fragrance products, with a focus on natural ingredients and creating heartfelt experiences

Personal Care Product Manufacturing 🇺🇸 New York 5,091 1991
59
Rooms To Goroomstogo.com

A leading furniture retailer offering coordinated room packages designed by experts, with over 250 stores and 8 distribution centers across America

Furniture and Home Furnishings Manufacturing 🇺🇸 Seffner 5,088 1991
60
Benefit Cosmeticsbenefitcosmetics.com

Innovative beauty brand offering a wide range of products and services globally with a focus on fun, creativity, and providing unexpected solutions

Personal Care Product Manufacturing 🇺🇸 San Francisco 4,946 1976
61
Scentsy, Inc. (Corporate Office)scentsy.com

Direct selling company emphasizing simplicity, authenticity, generosity, supporting consultants and customers, fostering community and personal growth opportunities.

Manufacturing 🇺🇸 Meridian 4,844 2004
62
Fossil Group, Inc.fossilgroup.com

A company specializing in unique accessories, offering a diverse range of brands including watches, handbags, jewelry, and leather goods with a focus on design and innovation

Retail 🇺🇸 Richardson 4,843 1984
63
NeoLife Internationalshopneolife.com

Worldwide nutrition company providing supplements, home care, and skin care, based on nature and science. Offers a business opportunity for independent promoters to share products and earn.

Wellness and Fitness Services 🇺🇸 Santa Clara 4,788 1958
64
Wolverine Worldwidewolverineworldwide.com

Global marketer specializing in branded footwear, apparel, and accessories with a 142-year history and presence in 200 countries.

Retail Apparel and Fashion 🇺🇸 Rockford 4,744 1883
65
The Beachbody Companybodi.com

A leading digital fitness, nutrition, and mindset subscription company focused on promoting Health Esteem through innovative content, supplements, and support

Wellness and Fitness Services 🇺🇸 El Segundo 4,739 1998
66
Pure Romance

Leading sexual wellness brand offering personalized products and experiences through a network of certified consultants to enhance pleasure and fun.

Retail 🇺🇸 Cincinnati 4,736 1993
67
Conversecareers.converse.com

This company creates iconic street style sneakers like Chuck Taylor All Stars and One Stars that redefine sport, street, and creative culture

Retail 🇺🇸 Boston 4,522 1908
68
Younique Productsyouniqueproducts.com

The company focuses on uplifting and empowering women worldwide through high-quality beauty products, personal growth opportunities, and financial rewards

Retail Health and Personal Care Products 🇺🇸 Lehi 4,439 2012
69
Fashion Novafashionnova.com

E-commerce platform and retail brand providing fashion forward clothing, shoes and accessories to customers globally through physical locations and digital storefront operations

Retail Apparel and Fashion 🇺🇸 Beverly Hills 4,431 2006
70
Oakleyoakley.com

Designs, manufactures, and distributes advanced eyewear technology and apparel, influencing athletes and customers, pushing boundaries in sport performance with innovative products and solutions.

Retail Apparel and Fashion 🇺🇸 Foothill Ranch 4,203 n/a
71
kate spade new yorkkatespade.com

It offers a range of products including handbags, clothing, shoes, jewelry, home décor, and tech accessories, emphasizing thoughtful details and style.

Retail Apparel and Fashion 🇺🇸 New York 4,105 1993
72
BetterHelpbetterhelp.com

Provides online therapy sessions through video, voice, chat, and messaging with licensed therapists to support mental health improvement.

Mental Health Care 🇺🇸 Mountain View 4,101 2013
73
Reebokreebok.com

It designs and creates fitness gear and experiences, aiming to inspire individuals to achieve their best physically, mentally, and socially.

Manufacturing 🇺🇸 Boston 4,008 1895
74
Timberlandtimberland.com

A global leader in footwear and apparel, encouraging employees to embrace adventure and sustainability, offering perks for outdoor activities and career growth opportunities

Retail 🇺🇸 Stratham 3,927 n/a
75
Patagoniapatagonia.com

Designs outdoor apparel while donating one percent of sales to environmental grants and activism to help save the planet and nature.

Retail 🇺🇸 Ventura 3,780 1973
76
Market America, Inc.marketamerica.com

Award-winning global e-commerce, product brokerage firm, one-to-one marketing, Shopping Annuity creator, business system entrepreneurs, better consumer shopping, millions products, exclusive brands, top retailers, cashback.

Software Development 🇺🇸 Greensboro 3,771 1992
77
New Era Capneweracap.com

International lifestyle brand specializing in official sports headwear, accessories, and apparel for men, women, and youth worldwide.

Retail Apparel and Fashion 🇺🇸 Buffalo 3,667 1920
78
SunPowerus.sunpower.com

provides all-in-one residential solar and backup storage solutions, promoting accessible clean energy with extensive solar industry experience.

Services for Renewable Energy 🇺🇸 Orem 3,608 2014
79
CUTCO Cutlerycutco.com

Cutco is a company dedicated to providing American-made kitchen solutions, including knives, with a lifetime guarantee and a focus on creating memories through food

Manufacturing 🇺🇸 Olean 3,597 1949
80
TORY BURCHtoryburch.com

Global luxury lifestyle brand offering ready-to-wear, handbags, shoes, and accessories while supporting women entrepreneurs through access to capital, education, and community resources.

Retail Apparel and Fashion 🇺🇸 New York 3,572 2004
81
L.L.Beanllbean.com

A leading outdoor gear and apparel retailer founded in 1912, committed to customer focus, product innovation, respect for people, and environmental preservation

Retail 🇺🇸 Freeport 3,511 1912
82
Leaf Homeleafhome.com

A technology-driven home solutions provider focused on delivering remarkable experiences, trusted by millions across the US and Canada

Consumer Services 🇺🇸 Hudson 3,506 2005
83
The Juice Plus+ Companyjuiceplus.com

Provides whole-food-based nutrition supplements including capsules, chewables, shakes, and bars to support healthy living and family nutrition.

Wellness and Fitness Services 🇺🇸 Collierville 3,463 1970
84
Arbonnearbonne.com

A global skincare company founded in Switzerland in 1975, offering botanical-based products that are high quality, safe, eco-friendly, and effective

Wellness and Fitness Services 🇺🇸 3,453 n/a
85
APOTHEKEapothekeco.com

Luxury fragrance brand inspired by life's moments, offering home and personal fragrances to elevate moods and create lasting memories

Personal Care Product Manufacturing 🇺🇸 Brooklyn 3,444 2008
86
Steve Maddenstevemadden.com

Global fashion industry leader known for iconic footwear designs, including licensed and private label brands, with emphasis on retail, wholesale, licensing, and international business

Retail 🇺🇸 Long Island City 3,419 1990
87
The Millionaire Homemakerthemillionairehomemaker.com

Providing business consulting, education, resources, certification, and funding services to empower mothers to build successful financial empires while balancing work and family life

Consumer Services 🇺🇸 San Francisco 3,394 2011
88
Shaklee Corporationus.shaklee.com

A wellness brand specializing in natural products that nurture, heal, and improve lives by blending nature with science Headquarters in California

Wellness and Fitness Services 🇺🇸 Miami 3,332 1956
89
Bottega Venetabottegaveneta.com

Luxury fashion house founded in 1966 in Vicenza, Italy Emphasizes craftsmanship and creativity in every product, staying true to founding principles

Retail Luxury Goods and Jewelry 🇺🇸 Milan 3,295 1966
90
La-Z-Boy Incorporatedla-z-boy.com

Manufacture and retail of comfortable, custom furniture through company-owned stores, ecommerce, and wholesale channels with sustainability focus.

Furniture and Home Furnishings Manufacturing 🇺🇸 Monroe 3,283 n/a
91
K-Swiss Global Brandsksgb.com

A heritage-inspired footwear company founded in 1966 in California, known for classic leather tennis shoes combining authenticity with modern design techniques

Retail Apparel and Fashion 🇺🇸 Los Angeles 3,232 1966
92
Pottery Barnpotterybarn.com

A leading design source for over 70 years, creating original, high-quality home products sustainably with a focus on values and craftsmanship

Retail 🇺🇸 San Francisco 3,217 1949
93
Carharttcarhartt.com

Manufactures premium apparel for active workers since 1889, known for exceptional durability, quality, and fit, with a commitment to honesty, respect, and community support

Retail Apparel and Fashion 🇺🇸 Dearborn 3,207 1889
94
Versaceversace.com

A luxury fashion house that blends classical and contemporary styles, known for iconic designs, Italian artisanship, and a lifestyle celebrating uniqueness

Retail Apparel and Fashion 🇺🇸 3,169 1978
95
No Fearukstore.nofear.com

A leading provider of sports apparel and accessories, inspiring customers to push their limits and dream big through a wide range of products

Retail Apparel and Fashion 🇺🇸 Carlsbad 3,045 1990
96
Athletaathleta.gap.com

A company passionate about promoting an active lifestyle, personal growth, and creating innovative products while prioritizing people, planet, and profit as a B Corp

Retail Apparel and Fashion 🇺🇸 San Francisco 2,949 n/a
97
ViSalusvi.com

Innovative global company founded in 2005, specializing in healthy lifestyle products and the original Challenge marketing platform Offices in California, Michigan, and Europe

Wellness and Fitness Services 🇺🇸 Los Angeles 2,891 2005
98
FOREVERforever.com

Digitize and preserve physical memories forever with secure storage, photo organization software, printing services, and personalized photo gifts for generations to enjoy

Consumer Services 🇺🇸 Pittsburgh 2,807 2012
99
Tempur Sealy Internationaltempursealy.com

Develops, manufactures, markets mattresses, adjustable bases, pillows, and sleep products under well-known brands in the bedding industry.

Consumer Goods 🇺🇸 Lexington 2,802 n/a
100
Home Chefhomechef.com

Innovative meal kit company fostering autonomy, creativity, and growth for employees Award-winning team focused on customer satisfaction and fun work environment

Food and Beverage Services 🇺🇸 Chicago 2,766 n/a

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Oct 24, 2026.

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