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100 leading DTC brands in California

Tamtam tracks 170 DTC brands headquartered in California. This list ranks the 100 largest by number of employees on LinkedIn, led by Apple, HP and Forever 21. Their median headcount is 1,057. Half of them were founded in 2005 or later. The most common headquarters are Los Angeles (15), San Francisco (15) and El Segundo (7).

🇺🇸 California100 companiesUpdated Oct 24, 2026
#CompanyIndustryHeadquarters EmployeesFounded
1
Appleapple.com

Designs and manufactures innovative consumer electronics, including iPhones, iPads, and Macs, known for their user-friendly interfaces and sleek design

Computers and Electronics Manufacturing 🇺🇸 Cupertino 184,384 1976
2
HPhp.com

This company creates technology solutions aiming to inspire innovation and make extraordinary contributions to humanity through climate action, human rights, and digital equity

IT Services and IT Consulting 🇺🇸 Palo Alto 142,944 n/a
3
Forever 21forever21.com

A fashion industry leader focused on making the latest trends accessible, operating E-commerce and 450 US locations, with a strong brand DNA

Retail Apparel and Fashion 🇺🇸 Los Angeles 19,339 1984
4
Levi Strauss & Co.levistrauss.com

designs and markets iconic denim jeans and apparel brands, emphasizing sustainability, innovation, and global self-expression through fashion.

Retail Apparel and Fashion 🇺🇸 San Francisco 17,743 1853
5
Skecherscareers.skechers.com

A global brand that creates stylish, comfortable, and innovative footwear, apparel, and accessories for men, women, and children at affordable prices

Retail 🇺🇸 Manhattan Beach 16,264 n/a
6
Williams-Sonoma, Inc.williams-sonomainc.com

Specialty retailer offering high-quality kitchenware, furniture, and home decor through brands like Pottery Barn and West Elm across global multi-channel retail platforms.

Retail 🇺🇸 San Francisco 15,546 n/a
7
Sunrunsunrun.com

The company offers a modern energy experience with reliable, affordable, and clean energy made from the sun, giving customers freedom in powering their lives

Services for Renewable Energy 🇺🇸 San Francisco 10,526 2007
8
Vansvans.com

An iconic brand in action sports, music, art, and design, fostering creativity, inclusivity, and sustainability within a global family of outdoor and lifestyle brands

Retail 🇺🇸 Costa Mesa 10,436 1966
9
Guess?, LLC.guess.com

Design, manufacture, and retail of fashionable apparel and accessories under multiple brand lines including GUESS, Marciano, and G by GUESS.

Retail Apparel and Fashion 🇺🇸 Los Angeles 8,977 1981
10
Shutterflyshutterflyinc.com

A leading digital retailer offering personalized photo products, stationery, gifts, and equipment rentals, as well as digital printing services and school photography

Retail 🇺🇸 San Jose 8,646 1999
11
Banana Republicbananarepublic.gap.com

Global fashion brand offering modern apparel, accessories, and fragrances crafted from premium materials through hundreds of retail locations and community outreach programs.

Retail 🇺🇸 San Francisco 7,851 n/a
12
Deckers Brandsdeckers.com

Global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for casual lifestyle and performance activities worldwide

Retail Apparel and Fashion 🇺🇸 Goleta 6,533 1973
13
ALOaloyoga.com

It inspires mindful movement and wellness through advanced activewear, clean beauty, and content, promoting mind-body wellness while respecting the planet.

Retail Apparel and Fashion 🇺🇸 Beverly Hills 6,497 2007
14
COMUNEthecomune.com

Innovative brand offering products that embody carefree idealism, embracing rawness and imperfections to push creative boundaries Supporting like-minded individuals

Wholesale 🇺🇸 Los Angeles 5,208 n/a
15
Benefit Cosmeticsbenefitcosmetics.com

Innovative beauty brand offering a wide range of products and services globally with a focus on fun, creativity, and providing unexpected solutions

Personal Care Product Manufacturing 🇺🇸 San Francisco 4,946 1976
16
NeoLife Internationalshopneolife.com

Worldwide nutrition company providing supplements, home care, and skin care, based on nature and science. Offers a business opportunity for independent promoters to share products and earn.

Wellness and Fitness Services 🇺🇸 Santa Clara 4,788 1958
17
The Beachbody Companybodi.com

A leading digital fitness, nutrition, and mindset subscription company focused on promoting Health Esteem through innovative content, supplements, and support

Wellness and Fitness Services 🇺🇸 El Segundo 4,739 1998
18
Fashion Novafashionnova.com

E-commerce platform and retail brand providing fashion forward clothing, shoes and accessories to customers globally through physical locations and digital storefront operations

Retail Apparel and Fashion 🇺🇸 Beverly Hills 4,431 2006
19
Oakleyoakley.com

Designs, manufactures, and distributes advanced eyewear technology and apparel, influencing athletes and customers, pushing boundaries in sport performance with innovative products and solutions.

Retail Apparel and Fashion 🇺🇸 Foothill Ranch 4,203 n/a
20
BetterHelpbetterhelp.com

Provides online therapy sessions through video, voice, chat, and messaging with licensed therapists to support mental health improvement.

Mental Health Care 🇺🇸 Mountain View 4,101 2013
21
Patagoniapatagonia.com

Designs outdoor apparel while donating one percent of sales to environmental grants and activism to help save the planet and nature.

Retail 🇺🇸 Ventura 3,780 1973
22
The Millionaire Homemakerthemillionairehomemaker.com

Providing business consulting, education, resources, certification, and funding services to empower mothers to build successful financial empires while balancing work and family life

Consumer Services 🇺🇸 San Francisco 3,394 2011
23
K-Swiss Global Brandsksgb.com

A heritage-inspired footwear company founded in 1966 in California, known for classic leather tennis shoes combining authenticity with modern design techniques

Retail Apparel and Fashion 🇺🇸 Los Angeles 3,232 1966
24
Pottery Barnpotterybarn.com

A leading design source for over 70 years, creating original, high-quality home products sustainably with a focus on values and craftsmanship

Retail 🇺🇸 San Francisco 3,217 1949
25
No Fearukstore.nofear.com

A leading provider of sports apparel and accessories, inspiring customers to push their limits and dream big through a wide range of products

Retail Apparel and Fashion 🇺🇸 Carlsbad 3,045 1990
26
Athletaathleta.gap.com

A company passionate about promoting an active lifestyle, personal growth, and creating innovative products while prioritizing people, planet, and profit as a B Corp

Retail Apparel and Fashion 🇺🇸 San Francisco 2,949 n/a
27
ViSalusvi.com

Innovative global company founded in 2005, specializing in healthy lifestyle products and the original Challenge marketing platform Offices in California, Michigan, and Europe

Wellness and Fitness Services 🇺🇸 Los Angeles 2,891 2005
28
Vuorivuoriclothing.com

Premium performance apparel inspired by Coastal California lifestyle, integrating fitness, surf, sport, and art Breaking traditional activewear boundaries with new perspective

Retail Apparel and Fashion 🇺🇸 Carlsbad 2,556 2015
29
Mary Kaymarykay.com

The company specializes in beauty consulting services as an independent consultant for Mary Kay products

Personal Care Product Manufacturing 🇺🇸 Delano 2,430 n/a
30
Huluhulu.com

Premium streaming service with live and on-demand TV and movies, offering Hulu Originals, current shows, hit series, films, and live news/sports

Technology, Information and Internet 🇺🇸 Santa Monica 2,317 2007
31
Lakeshore Learning Materialslakeshorelearning.com

Innovative manufacturer of educational materials for home and classroom, with online and catalog sales, stores nationwide, and dedicated team

Retail 🇺🇸 Carson 2,017 1954
32
PUBLICpublicbikes.com

A design-oriented company based in San Francisco, offering city bicycles and gear to make riding more enjoyable and stylish They aim to promote walking and biking in urban spaces

Retail 🇺🇸 Novato 1,991 2010
33
Stella & Dotstelladot.com

A family-owned fashion jewelry company, giving back to charities and empowering women with stylish accessories while supporting a positive impact

Retail Apparel and Fashion 🇺🇸 Brisbane 1,965 2006
34
Razer Inc.careers.razer.com

A global lifestyle brand for gamers, offering a wide range of gaming hardware, software, and services, with a strong presence in the esports community

Computers and Electronics Manufacturing 🇺🇸 Irvine 1,924 2005
35
Dermalogicadermalogica.com

A professional-grade skincare company founded by a skin therapist, offering personalized solutions, education, and products for healthy skin worldwide

Personal Care Product Manufacturing 🇺🇸 Carson 1,917 1986
36
5.11511tactical.com

Global company creating purpose-built apparel and gear for first responders and tactical enthusiasts, exceeding standards and known for innovation and authenticity

Retail 🇺🇸 Costa Mesa 1,893 2003
37
a.k.a. Brandsaka-brands.com

The company is driven by customer obsession, digital focus, innovation, and social responsibility, offering trend-forward merchandise and inspirational content to a loyal community

Retail 🇺🇸 West Hollywood 1,850 n/a
38
Education Unlimitededucationunlimited.com

The company offers academic summer camps and precollege programs in California and Massachusetts for students in grades 4-12, focusing on various subjects and college preparation

Primary and Secondary Education 🇺🇸 Berkeley 1,793 1993
39
E.L.F. BEAUTYelfbeauty.com

A beauty company committed to inclusive, accessible, cruelty-free beauty products, expanding its portfolio with brands that support their purpose and values

Personal Care Product Manufacturing 🇺🇸 Oakland 1,769 2004
40
Fableticsfabletics.com

Fashion-forward activewear brand founded in 2013, offering high-performance technology, premium quality, and a VIP membership program for men and women in various sizes

Retail Apparel and Fashion 🇺🇸 El Segundo 1,646 n/a
41
Belkinbelkin.com

Belkin harnesses technology and design to improve lives through power, protection, connectivity, audio, and home automation solutions with a global presence

Computers and Electronics Manufacturing 🇺🇸 El Segundo 1,418 1983
42
MGA Entertainmentmgae.com

Design and deliver innovative toys, dolls, games, electronics, fashion, and entertainment content inspiring imagination and creativity worldwide.

Consumer Goods 🇺🇸 Chatsworth 1,402 1979
43
DC Comicsdc.com

DC, a company under Warner Bros Discovery, is a major publisher of comics and graphic novels, creating iconic characters and stories for global entertainment

Entertainment Providers 🇺🇸 Burbank 1,371 n/a
44
100%100percent.com

A San Diego-based brand producing premium goggles, eyewear, helmets, gloves, and sportswear for motocross, downhill slopes, and BMX racing to inspire a new generation of racers

Retail 🇺🇸 San Diego 1,318 2012
45
ViewSonicviewsonic.com

This company provides exceptional visual solutions through software, hardware, and services, inspiring people to distinguish between ordinary and extraordinary

IT Services and IT Consulting 🇺🇸 Brea 1,310 1987
46
Reformationthereformation.com

Design and manufacture of vintage-inspired apparel using eco fabrics and deadstock material while operating a sustainable factory and innovative retail stores.

Retail Apparel and Fashion 🇺🇸 Vernon 1,260 2009
47
TSMtsmshop.com

Leader in esports with a record-breaking number of wins in LCS history, setting high standards and achieving success in competitive gaming

Entertainment Providers 🇺🇸 Los Angeles 1,122 n/a
48
LifeWavelifewave.com

The company offers wellness products that enhance well-being, empower individuals, and provide opportunities for personal and professional growth

Wellness and Fitness Services 🇺🇸 San Diego 1,100 n/a
49
Blue Bottle Coffeebluebottlecoffee.com

A dedicated team sources, roasts, and prepares delicious coffee ethically, fostering strong community connections from farm to cup

Food and Beverage Services 🇺🇸 Oakland 1,083 n/a
50
1X1x.tech

Developing EVE, a full-sized humanoid robot designed for industry and consumers with a focus on safety, affordability, and silent operation

Robotics Engineering 🇺🇸 Palo Alto 1,057 2015
51
Brilliant Earthbrilliantearth.com

Passionate about ethical jewelry, promoting transparency, sustainability, and social change Offers responsibly sourced materials and craftsmanship with a commitment to social and environmental responsibility

Retail Luxury Goods and Jewelry 🇺🇸 San Francisco 1,053 2005
52
Zazzlezazzle.com

Marketplace for custom products with designers selling art and makers showcasing customizable items, using proprietary technology to visualize final products

Software Development 🇺🇸 Redwood City 1,024 1999
53
FaZe Clanfazeclan.com

Prominent gaming organization created by gamers, partnering with top brands for gaming, sports, and entertainment, with a focus on original content and competitive esports teams

Entertainment Providers 🇺🇸 Los Angeles 926 2010
54
3 Day Blinds3dayblinds.com

A leading manufacturer and retailer of custom window coverings in the US, offering a wide range of fashionable products and expert design advice

Retail 🇺🇸 Irvine 918 n/a
55
KAYUkayudesign.com

A company founded to preserve indigenous crafts, provide artisans with fair wages, and create sustainable, high-quality personal and home accessories

Retail Apparel and Fashion 🇺🇸 San Mateo 869 2011
56
PlanetArtplanetart.com

E-commerce platform offering affordable, high-quality personalized cards, gifts, wall art, apparel, and home décor through global websites.

Technology, Information and Internet 🇺🇸 Calabasas 817 2010
57
MasterClassmasterclass.com

An online platform offering unlimited access to classes by world-renowned experts across various subjects, with cinematic visuals and downloadable workbooks

E-Learning Providers 🇺🇸 San Francisco 806 2015
58
Insta360insta360.com

Insta360 creates innovative 360 cameras for sharing immersive experiences in various industries like filmmaking, real estate, education, journalism, and more

Computers and Electronics Manufacturing 🇺🇸 Los Angeles 796 2015
59
STIIIZYstiiizy.com

Revolutionizing the cannabis industry with best-in-class products, discreet delivery systems, and high-quality concentrates for a innovative and inspiring approach

Manufacturing 🇺🇸 Los Angeles 790 2017
60
Hurleyhurley.com

Manufactures and designs surfboards and apparel rooted in southern California beach culture, focusing on youth expression through surfing, music, art, and fashion.

Retail Apparel and Fashion 🇺🇸 Costa Mesa 780 1999
61
TOMStoms.com

A socially conscious brand that merges profit and purpose by giving back to support mental health initiatives and providing stylish, comfortable products

Retail Apparel and Fashion 🇺🇸 Culver City 775 2006
62
Futurefuture.co

Customized personal training designed to meet the unique needs and schedule of each individual Tailored to fit your lifestyle and goals

Wellness and Fitness Services 🇺🇸 San Francisco 770 2017
63
EVERYTHINGeverythingthebrand.com

A platform bridging creatives and entrepreneurs, inspiring others to pursue their passion regardless of constraints through sharing stories and experiences

Retail Apparel and Fashion 🇺🇸 Berkeley 751 n/a
64
Rare Beautyrarebeauty.com

This brand provides makeup products designed to enhance individuality and promote self-expression, exclusive to Sephora, Space NK, and their website

Personal Care Product Manufacturing 🇺🇸 El Segundo 741 n/a
65
TravisMathewtravismathew.com

A Southern California-inspired men's apparel company focused on creating premier quality work and active wear, constantly innovating and committed to customer satisfaction

Retail Apparel and Fashion 🇺🇸 Huntington Beach 741 2007
66
Sunrider Internationalus.sunrider.com

A family-owned company founded in 1982, offering herbal products for health and wellness through direct selling in nearly 50 countries

Wellness and Fitness Services 🇺🇸 Torrance 732 1982
67
CTFO- Changing The Future Outcomekaylalee97.myctfo.com

Distributor of health products, including CBD oil, with no THC Tested for safety, legal in multiple countries, benefits both humans and animals

Wellness and Fitness Services 🇺🇸 Vacaville 727 n/a
68
Shaklee Distributorus.shaklee.com

A pioneering company committed to environmental sustainability for over 50 years, offering high-quality products in green cleaning and natural nutrition

Wellness and Fitness Services 🇺🇸 Pleasanton 717 n/a
69
Porto's Bakery & Cafeportosbakery.com

A family-owned California-Cuban bakery and café known for quality dishes, iconic status, national recognition, and a commitment to excellence

Food and Beverage Services 🇺🇸 Glendale 711 1960
70
gorjanagorjana.com

A Laguna Beach-based company founded by a passionate duo creating and selling jewelry, prioritizing adaptability, authenticity, giving back to nonprofits

Retail Luxury Goods and Jewelry 🇺🇸 Laguna Beach 707 2004
71
Optavia - Team Chesmoreteamchesmore.optavia.com

This company offers a program for integrated weight management and health support through coaching, community, and healthy habits for individuals

Wellness and Fitness Services 🇺🇸 Corona 683 2018
72
LifeWave Corporatelifewave.com

An innovative health technology company utilizing wearable wellness patches and products to reverse aging, maximize human potential, and promote wellness

Wellness and Fitness Services 🇺🇸 San Diego 680 2004
73
everywhereeverywhereapparel.com

Sustainable apparel company using 100% recycled cotton to create eco-friendly, biodegradable fabrics and products for top brands with innovative digital consumer engagement

Apparel Manufacturing 🇺🇸 Los Angeles 679 2020
74
goopgoop.com

A lifestyle brand focusing on wellness, beauty, food, style, and travel Curates and sells products, creates own goods, and shares expert advice and recommendations

Personal Care Product Manufacturing 🇺🇸 Santa Monica 677 2008
75
Pura Vidapuravidabracelets.com

A global brand empowering artisans with sustainable jobs, raising charity awareness through products that give back Founded in Costa Rica

Retail Apparel and Fashion 🇺🇸 San Diego 674 2010
76
Vida Divina Affiliatevictorbaah3.vidadivina.com

Vida Divina creates natural health and beauty products infused with antioxidants and superfoods, while also offering a business opportunity for unlimited income

Wellness and Fitness Services 🇺🇸 Mountain View 656 n/a
77
Anastasia Beverly Hillsanastasiabeverlyhills.com

Specializes in eyebrow shaping using Golden Ratio™ technique, offers skincare services, operates salons, and sells exclusive brow products.

Personal Care Product Manufacturing 🇺🇸 Beverly Hills 632 1997
78
SAMBAZONsambazon.com

A pioneer in sustainable management, sourcing organic and Fair Trade Açaí products to create a prosperous future for people and the planet

Wholesale Food and Beverage 🇺🇸 San Clemente 621 2000
79
Targustargus.com

Leading provider of innovative mobile accessories for laptops, including cases, docking stations, privacy screens, and peripherals for optimal productivity on the go

Computers and Electronics Manufacturing 🇺🇸 Anaheim 619 1983
80
IPSYipsy.com

A beauty platform uniting brands, creators, and consumers through unique subscriptions and products, leveraging technology to deliver personalized experiences

Consumer Services 🇺🇸 Santa Monica 616 2011
81
The Upper Deck Companyupperdeck.com

A global sports and entertainment company specializing in creating collectibles, memorabilia, gaming products, and sports trading cards since 1989

Manufacturing 🇺🇸 Carlsbad 615 1988
82
Pressed Juicerypressed.com

Leading cold-pressed juice and healthy snacks brand promoting plant-forward living with retail stores, wholesale distribution, and online sales nationwide.

Food and Beverage Services 🇺🇸 Culver City 610 2010
83
Clif Barclifbar.com

The company crafts nutritious and organic food brands, empowering people to snack right worldwide as part of a larger portfolio

Manufacturing 🇺🇸 Emeryville 604 1992
84
Dockersus.dockers.com

A leading provider of khaki clothing with a West Coast-inspired, relaxed yet ambitious style Specializing in work and leisure attire to keep you "Always On"

Retail Apparel and Fashion 🇺🇸 San Francisco 598 n/a
85
Ediktededikted.com

We design affordable, on-trend fashion that embraces quality and style Our focus is on delivering coveted styles for all sizes and inspiring uniqueness

Retail Apparel and Fashion 🇺🇸 Los Angeles 586 2020
86
Supremesupremenewyork.com

An established American skateboarding shop and clothing brand, founded in NYC in 1994, committed to the culture

Retail Apparel and Fashion 🇺🇸 Los Angeles 585 1994
87
CHicrouching-hippo.com

Specializes in providing customized software solutions for wireless telecoms industry, focusing on driving value from drive test data for big operators and equipment vendors worldwide

Telecommunications 🇺🇸 Alameda 584 2009
88
Mintedminted.com

A lifestyle brand and design marketplace connecting consumers with independent artists to create unique products in stationery, art, and home decor markets

Internet Marketplace Platforms 🇺🇸 San Francisco 574 2007
89
Burst Oral Careburstoralcare.com

The company offers affordable and high-quality sonic oral care products created with input from the dental community, including toothbrushes with innovative features

Consumer Goods 🇺🇸 Venice 567 2016
90
Exemplis LLCsitonit.net

A California-based company offering a range of brands specializing in furniture, bags, and gaming chairs with a focus on quality, customization, and quick delivery

Manufacturing 🇺🇸 Cypress 554 1996
91
Muradmurad.com

A dermatologist-founded brand since 1989, focusing on total skin health with clinically proven products and innovative technologies for effective results

Personal Care Product Manufacturing 🇺🇸 El Segundo 550 1989
92
Hourglass Cosmeticshourglasscosmetics.com

Luxury cosmetics brand offering vegan, cruelty-free, high-performance beauty products with innovative formulas and global retail presence.

Personal Care Product Manufacturing 🇺🇸 West Hollywood 487 n/a
93
Morphemorphe.com

A Los Angeles-based beauty brand offering affordable, high-quality makeup products for passionate creators and dreamers, fostering a close-knit community

Personal Care Product Manufacturing 🇺🇸 Los Angeles 481 2009
94
FIGSwearfigs.com

Design and sale of technical medical scrubs featuring moisture wicking, four-way stretch fabric through a vertically integrated e-commerce platform and global initiatives.

Retail Apparel and Fashion 🇺🇸 Santa Monica 478 2013
95
The Honest Companyhonest.com

Personal care company offering cleanly-formulated, sustainably-designed products including diapers, wipes, baby care, beauty, apparel, household, and wellness.

Manufacturing 🇺🇸 Los Angeles 458 2012
96
Allbirdsallbirds.com

A global footwear and apparel brand founded in New Zealand, focused on creating comfortable, sustainable products using premium natural materials

Retail Apparel and Fashion 🇺🇸 San Francisco 434 2016
97
Savage X Fentysavagex.com

This company disrupts the marketplace with inclusive, affordable and diverse styles, celebrating individuality and making fashion accessible to everyone

Retail Apparel and Fashion 🇺🇸 El Segundo 434 2018
98
Grove Collaborativegrove.co

A sustainable online retailer offering vetted brands across cleaning, wellness, and everyday essentials, prioritizing environmental and social responsibility

Retail 🇺🇸 San Francisco 410 2012
99
Johnny Wasjohnnywas.com

This company designs high-quality women's clothing influenced by world cultures, arts, and historical dressmaking techniques, embodying a California bohemian aesthetic

Retail Apparel and Fashion 🇺🇸 Los Angeles 388 1987
100
Liquid I.V.liquid-iv.com

A wellness company based in El Segundo, CA, offering non-GMO electrolyte drink mixes for rapid absorption, with a mission of global impact and environmental responsibility

Food and Beverage Services 🇺🇸 El Segundo 377 2012

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Oct 24, 2026.

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